Design FC is a youth design organization that teaches creative thinking, self-expression, and autobiographical storytelling through the design of sport jerseys / apparel. Through various design programs and initiatives, we provide youth with life changing experiences, opportunities, and access, while giving them a platform to creatively express who they are.

Brand | Consumer Engagement | Hennessy V.S. NBA- Support brand strategy and programming, enhancing performance through tailored initiatives and effective KPI tracking. Managed impactful presentations and key documents to communicate brand vision clearly.- Facilitate cross-organizational communication, ensuring timely updates and alignment between the Hennessy brand team and Consumer Engagement (CE) team. Led program kick-offs to maintain momentum.- Manage 14 NBA team deal partnerships aside from the larger NBA brand partnership.- Track KPIs and program deliverables, providing insights and recommending improvements. Conduct program recaps and ROI analysis to drive success.- Manage the Interagency Team (IAT) process, ensuring streamlined operations and alignment with key stakeholders. Collaborate on brand strategy presentations for cohesive outputs.- Direct major initiatives and managed budgets, ensuring compliance with financial controls. Support innovative activations and partnerships, aligning with brand strategy and execution excellence. - Plan and execute consumer engagement for Hennessy’s NBA partnership, enhancing cultural relevance and brand equity. Manage NBA team partnerships and collaborated with interagency teams to achieve campaign goals.- Oversee campaign timelines and deliverables, ensuring seamless execution and alignment with brand priorities. Collaborate on strategic briefings and supported national experiential initiatives.

Clients: Photographer, Mark Clennon | Music Artist, Eric Penn-Talent manager for highly sought after editorial and commercial photographer Mark Clennon and rising music artist Eric Penn.-Negotiate high-level contracts and project fees for clients, working with brands and organizations to align on mutually beneficial partnerships.-Identify business and partner opportunities for clients as well as sourcing venues and locations for performances and shoots. -Advise on career decisions, publicity and promotion and manage media relations-Co- Founded and designed event series “A Night In” that brings music performances to small groups in intimate apartment and venue spaces across the east coast (NYC, DC and VA)

Clients: Yahoo "In The Know", Snapchat, Netflix, Bedrock, Amazon- A creative agency that helps brands harness the power of youth culture.- Lead culture-defining projects in a hybrid role stretching across Account + Project Management for brands such as Verizon/Yahoo, Snapchat, and Bedrock. - Develop and manage talent contracts, liaising with cross-functional partners in legal, talent, production and more.- Drive creative development process for Complex Climate, partnering with the Creative Director and Senior Leadership to develop internal intake processes for incoming business opportunities and proposals. Highlights: - Led ComplexCon’s first Snapchat interactive augmented reality experience. The AR experience offered exclusive retail releases to event attendees. The unique custom lens experience had 6.7 millions views and a reach of 4.4 million, which was available not only for attendees but those interacting with event content virtually.- Managed production for monthly digital cover stories for Yahoo “In The Know.” Productions inclusive of video, photography and coordination of talent interviews written by NYT Bestselling Author Elaine Welteroth. “In The Know” content resulted in 39 million video views, with an average reach of 1.5 million unique viewers, and 8.9 million views on platform. - Produced an IRL take on Complex SHOP for NBA All Star weekend for our Bedrock client, that allows visitors to shop a carefully curated variety of merchandise, exclusives and collaborations, ball drops each weekend, and chances at linking up with Cleveland-based creatives in a unique retail experience.

BODEGA, a social-first creative studio at Wieden + KennedyClients: Heinz, Kraft, Nike, Jordan Brand, McDonalds All American Game

Clients: Bud Light, Jordan Brand-Partner with high level account management teams and creative directors to bring brand creative marketing to life across TV, Print, Digital, Social, Experiential/activations, and OOH.-Develop clear schedules for brand deliverables, ensuring appropriate resources, while managing budgets, timelines, and scope.-Facilitate project brief kick-off meetings, daily status meetings, and maintain project hot sheets to keep for in-house and freelance creatives on task.-Overseeing lead project management across all major integrated Bud Light brand campaigns including their annual Super Bowl commercial spots. -Co-Founder of W+K’s ERG, Noir, for Black and Brown employees to foster inclusivity, increase employee retention and advise leadership on key issues affecting the community.

-Founded a creative collective of 16 start-up brands consisting of: graphic designers, web developers, photographers, videographers, clothing’s lines, media outlets and creatives working within music, art, fashion and sports culture.-Launched local signature events in Richmond, VA that are now staples within the creative community - initially free events that grew to profitability since inception.-Provided creative/marketing strategy and guidance to up and coming creatives within music and the arts and community leaders to increase reach and scale beyond core audience base.-Created original content for Field Mobb members and other clients to aid in brand promotion including video, photography, print and apparel merchandise.-Managed the execution of Field Mobb events and projects, that average attendees of 250- 600 people and include local vendors and artists.-Developed and identified local partnerships within the New York, Virginia, and Washington D.C markets that contribute to creative culture.