Bruce Botha Email & Phone Number

Noram West

Hunmanby, United Kingdom, GB

Deep Sea Electronics is one of the world’s top manufacturers of generator controllers, auto transfer switch controllers, battery chargers and vehicle & off-highway controllers.

Celle, Germany, DE

Columbus, Indiana, US

• Part of the sales team supporting electrical contractors, end-users, and consulting engineers both locally in northern Illinois and as far afield as Texas.
• Generate outside sales of power generation and related equipment with new and existing customers (includes bid-spec market).
• Deliver exceptional customer service throughout sales, delivery, and commissioning stages by gaining a deep understanding of customer needs and timely provision of product and technical information to customers’.
• Generator sizing, system design, specification, and installation support.
• Passionately lead alignment between client partners and internal operations, gaining trust through every step of the way, from strategy to project planning and execution.
• Maintain and update all customer activity and new opportunities into the enterprise “CRM” system (Salesforce), including knowledge management and continuous improvement support inside the department (superuser).

Ogba-Ikeja, Lagos, NG

• Recruited as one of the first employees when Africa’s largest assembler of power-generating sets expanded into South Africa. Participated as part of senior management charged with strategic/operational planning..
• Application Engineering | Sales Engineering
• Technical Support | Customer Support
• Project Management: consulting on, bidding for, installing and maintaining standby power systems.
• Negotiated to establish a network of subcontractors and agents for sale and maintenance of product line nationwide
• Quality control | Factory Acceptance Testing

• Initially recruited as Business Development Lead at this custom generator OEM and tasked with providing a critical bridge between customers, engineering, and sales, not only providing crucial technical support to the.
• Part of senior management with notable contributions to strategic planning, contract negotiations & marketing initiatives
• Application Engineering: diesel generators & control systems, switchgear design, generator paralleling & mobile diesel engine powered pump sets
• Successfully managed multiple projects with over 80% of managed projects leading to repeat business
• Proudly led a project to design (and implement) a cloud-based, online remote monitoring and maintenance platform for over 200 standby generators in remote locations across Southern Africa
• Applied strong leadership talents toward directing the Procurement, Maintenance, and Electrical departments responsible for the manufacture, delivery, installation, and provision of after-sales support and maintenance.

• Played a supporting role to the Technical Director by; managing electrical workshop, providing technical expertise to Sales department, coordinating special projects, and consulting with customers.
• Application Engineering | Sales Engineering: electrical control solutions & engine protection for backup power generators & related equipment, diesel engine powered pumps, electric motor control (MCC's), Hybrid.
• Cost Estimates | Bidding/Tendering
• Technical Support | Customer Support: generator controllers, alternators, switchgear & related spares.
• Oversaw design, quality control, and testing of manufactured products.
• Programmed generator controllers, PLCs, VFDs, soft starters, timers, and relays using proprietary software.

• Achieved rapid promotion from part-time Sales Representative to Technical Manager and finally Technical Director (with a 20% share in the business). Actively involved in all aspects of running this small electrical.
• Direct and inside sales of electrical switchgear, PLC’s, cable and related equipment.
• Performed all necessary calculations, design, and testing required in the manufacture of electrical control panels and distribution boards custom-made to suit client’s specifications.
• Contract negotiation with vendors with a focus on establishing long-lasting and profitable partnerships.
• Issuing of quotes, invoices, credit notes, purchase orders, and statements for clients with accounting software.
• Expanded electrical workshop capabilities by purchasing new tools and equipment, training additional staff, and developing new product lines.

Project Leadership Certificate, Project Management

Bachelor Of Laws (Llb), Law

High School