Bruce Botha Email & Phone Number

Noram West

Hunmanby, United Kingdom, Gb

Deep Sea Electronics is one of the world’s top manufacturers of generator controllers, auto transfer switch controllers, battery chargers and vehicle & off-highway controllers.

Celle, Germany, De

Columbus, Indiana, Us

Part of the sales team supporting electrical contractors, end-users, and consulting engineers both locally in northern Illinois and as far afield as Texas. • Generate outside sales of power generation and related equipment with new and existing customers (includes bid-spec market).• Deliver exceptional customer service throughout sales, delivery, and commissioning stages by gaining a deep understanding of customer needs and timely provision of product and technical information to customers’ stakeholders.• Generator sizing, system design, specification, and installation support.• Passionately lead alignment between client partners and internal operations, gaining trust through every step of the way, from strategy to project planning and execution.• Maintain and update all customer activity and new opportunities into the enterprise “CRM” system (Salesforce), including knowledge management and continuous improvement support inside the department (superuser).• Proactively obtain and review macro market intelligence to remain current on changes in local codes and product developments (independent research).

Ogba-Ikeja, Lagos, Ng

Recruited as one of the first employees when Africa’s largest assembler of power-generating sets expanded into South Africa. Participated as part of senior management charged with strategic/operational planning. Oversaw projects for supply, delivery, installation, and commissioning of backup power solutions and diesel generators.• Application Engineering | Sales Engineering• Technical Support | Customer Support• Project Management: consulting on, bidding for, installing and maintaining standby power systems.• Negotiated to establish a network of subcontractors and agents for sale and maintenance of product line nationwide• Quality control | Factory Acceptance Testing• Research: Opposition technology & pricing, Solar Power & Battery Storage solutions, Fuel Saving• Compiled technical training materials• Costing | Bidding/Tendering

Initially recruited as Business Development Lead at this custom generator OEM and tasked with providing a critical bridge between customers, engineering, and sales, not only providing crucial technical support to the sales department but also improving the overall customer experience for clients. After 7 months, I was promoted to a more strategic Technical Project Manager role where I managed cross-functional teams engaged in various end-to-end (E2E) projects.• Part of senior management with notable contributions to strategic planning, contract negotiations & marketing initiatives• Application Engineering: diesel generators & control systems, switchgear design, generator paralleling & mobile diesel engine powered pump sets• Successfully managed multiple projects with over 80% of managed projects leading to repeat business• Proudly led a project to design (and implement) a cloud-based, online remote monitoring and maintenance platform for over 200 standby generators in remote locations across Southern Africa• Applied strong leadership talents toward directing the Procurement, Maintenance, and Electrical departments responsible for the manufacture, delivery, installation, and provision of after-sales support and maintenance of a range of industrial diesel generators and related products• Managed E2E project for the provision of 4.2MVA of prime power supply from diesel generators to a gold mine in Guinea, West Africa• Voluntarily managed external design contractor responsible for new corporate image & stationery• Conducted negotiations & due diligence factory inspections at vendors in Shanghai & Wuxi, China

Played a supporting role to the Technical Director by; managing electrical workshop, providing technical expertise to Sales department, coordinating special projects, and consulting with customers.• Application Engineering | Sales Engineering: electrical control solutions & engine protection for backup power generators & related equipment, diesel engine powered pumps, electric motor control (MCC's), Hybrid PV/Diesel Systems, Dust Suppression Control Systems & Distribution Boards.• Cost Estimates | Bidding/Tendering• Technical Support | Customer Support: generator controllers, alternators, switchgear & related spares.• Oversaw design, quality control, and testing of manufactured products.• Programmed generator controllers, PLCs, VFDs, soft starters, timers, and relays using proprietary software.• Carried out on-site commissioning, repairs & fault-finding of electrical control panels, distribution boards, and diesel generators.

Achieved rapid promotion from part-time Sales Representative to Technical Manager and finally Technical Director (with a 20% share in the business). Actively involved in all aspects of running this small electrical wholesale and consulting business, including sales and marketing, procurement, financial management, human resources, and operation of a small electrical workshop.• Direct and inside sales of electrical switchgear, PLC’s, cable and related equipment.• Performed all necessary calculations, design, and testing required in the manufacture of electrical control panels and distribution boards custom-made to suit client’s specifications.• Contract negotiation with vendors with a focus on establishing long-lasting and profitable partnerships.• Issuing of quotes, invoices, credit notes, purchase orders, and statements for clients with accounting software.• Expanded electrical workshop capabilities by purchasing new tools and equipment, training additional staff, and developing new product lines.• Between January 2007 and December 2008, along with my business partner at the time, I led this company through a growth period that saw annual turnover increase by 325%.

Project Leadership Certificate, Project Management

Bachelor Of Laws (Llb), Law

High School