Bruce Couch Email & Phone Number

Richmond, Virginia, United States

Keurig Dr Pepper is one of the largest CPG companies in the US with 14 billion in annual sales. My current role as RSM in the Mid-Atlantic is a regional and national support position with the KDP Foodservice Team. Key account coverage includes contract and target customers in the restaurant, workplace, & large venue businesses. Direct customers include a wide range of distributors, broad liners, bottlers, and commissary operations. This is a high-level selling position that includes extensive knowledge of the foodservice industry with the planning & coordination behind it.

Richmond, Virginia Area

Supported the overall sales operation of 1.2 million cases within the Richmond, VA and surrounding territories. Leadership responsibilities included key accounts/customer relations, pricing & local marketing strategies, coordination & execution of new product launches, and management of sales team.

Southeast

This contract was for the start-up and expansion of two separate sales forces within the biotech and pharmaceutical industry. Primary focal points most emphasized included full-scale recruitment of sales teams, training, field contacts, and execution of launch initiatives. Specialty call points included top 100 accounts with emphasis on obgyn’s, dermatologists, allergist, and pcp’s.

Richmond, Virginia Area

Managed and coached ten sales representatives throughout the Virginia marketplace. Specialty call points included primary care, obgyn, dermatologists, and cardiologist. Responsibilities included recruitment, reach and frequency call goals, weekly field contacts, coaching reports, and accountability measures to exceed KPI's.

Sold a complete line of allergy, migraine, bladder control, pain management and cough-cold medications to medical staffs in Virginia. Responsibilities included an intensive call program and presentations to family practice, internal medicine, allergist, ENT’s, orthopedics, nursing, and other professionals regarding specific disease states and regimens.

Bachelor'S Degree, Marketing/Marketing Management, General

Bachelor Of Business Administration (B.B.A.), Marketing, Honor Roll