Senior Account Executive
CurrentMaximizing client investment for best possible outcomes via the television medium. Seven now provides platforms on Seven, 7Two, 7Mate and 7Flix, all of which can be utilized to provide outstanding results in any campaign. Analysis of clients gross revenue and apportionment of accurate and realistic advertising budgets, overall, and then specifically for television is a starting point in the formula to a successful campaign. Target demos, USP's, CPM's all come into play when planning a TV… Show more Maximizing client investment for best possible outcomes via the television medium. Seven now provides platforms on Seven, 7Two, 7Mate and 7Flix, all of which can be utilized to provide outstanding results in any campaign. Analysis of clients gross revenue and apportionment of accurate and realistic advertising budgets, overall, and then specifically for television is a starting point in the formula to a successful campaign. Target demos, USP's, CPM's all come into play when planning a TV campaign and as television is a " visual " medium, so does the presentation of the business, inside and out. Outstanding results can be gleaned through efficient use of the television medium and it's a product I have enjoyed marketing for nearly 25 years and will continue to do so into the foreseeable future Show less