Bruce Elder Email & Phone Number

Morrisville, Nc, Us

Built relationships with franchisees to reengage them with the Brand. Led them to follow company policy and procedures and stay engaged with current marketing, training and financial initiatives.Worked closely with national marketing team to drive both local media directives as we as develop LSM activities to drive business growth.Drove positive sales growth and improved transaction trends by end of 2022 after four straight years of declines. Managed over $800MM in sales.Coordinated Ops team to drive operational initiatives, develop training programs, support new franchisee introduction into the system and new store opening process.Worked with franchisees through financial workout initiatives, identifying closure needs, monitored remodel process and overall financial health. Also organized team to assist with new developments and new restaurant openings.

• Responsible for full accountability for sales, profits and talent pipeline for 80 stores in the Alabama Region.• Meet or exceed operational goals consistently by exceeding external Steritech metrics on both Food Safety and Brand standards, improve customer service metrics and reduce employee turnover by building a culture of execution and excellence.• Responsible for a team of eight District Managers and partnering with numerous other support staff to ensure smooth day to day operations of the Region to execute operational initiatives, drive productivity and achieve company strategic goals & objectives.• Partner with Category Managers, Food Team and other departments to drive sales growth, improve profitability and improve upon operational efficiencies in all retail and food categories.• Utilize hands on leadership to lead, support, and coach direct reports to understand and identify business critical issues, respond with urgency, formulate action plans and achieve business objectives.

• Identified, sponsored and managed large organizational impact projects• Responsible to screen communications going to field• Centralized communications for DVMs and COO• Gather and Report out on KPIs for Operations to Executive team • Organize, handle logistics and facilitate DM meetings• Monitored and reported out on AHCA and Operations initiatives• Supervised Operations Analyst• Supervised Cost Reduction Manager• Created and implemented organizational initiatives to improve operations, reduce costs and drive customer satisfaction

Instructed Franchisees and Company Operators how to drive execution via Operations framework, both physical systems as well as proper in-store execution of training processes, throughout five-state area. Assisted with development and rollout of newly developed training modules. Trained Franchisees on operations evaluation processes and policies.Participated in process to determine roles, methods of executing proposed responsibilities, as well as developing training materials for use throughout year within newly developed role.Actively participated in development of two different training programs (Recruiting & Selection and The Learning Zone) rolled out nationally. Worked on team charged with rolling out to entire ASL team nationally and with training all Franchisees on newly developed audit program called CORE.

Worked closely with each Franchisee and Area Coach within assigned territory, introducing company programs.; Responsible for 150-store market; developed relationships with Franchisees and licensees to foster alignment with Brand standards and commitments toward the execution of our operating platform. Worked actively with Owners, Directors and Coaches to drive procedural capabilities to create Vision and Impact, ultimately driving culture and team capability within spans of control. Communicated with teams through various methods, ensuring Franchisee awareness and understanding of performance comparisons with fellow Franchisees throughout Area and Region. Assisted Franchisees in achieving “Growth Ready” status to facilitate qualification for expanding their restaurant and/or market base. Drove continued and steady progress against Regional customer measures in regards to customer satisfaction, sales growth, and other KPIs.Moved external consumer metric (CHAMPS) from 79.3% to 86.5% (above target) during past four years, despite several changes in tracking metrics throughout ten-year period in role.

Secured new Licensees to expand Brand through licensing venues by qualifying financially, gaining DMA approval of locations, and working with operations partners to set up training process. Qualified new Franchisees into system through financial reviews and personal interviews. Obtained development agreements. Developed Express locations and developed agreements obligating licensee to develop numerous sites over five-year period, thereby ensuring solid operational structures put in place. Hit target year after year and developed partnerships with several large oil companies in Florida, Louisiana, and Mississippi areas.

Managed Company-owned licensed operations of multi-branded units at various Walmart locations in Arkansas and Alabama, including full P&L accountability, management of staffing and development. Conducted quarterly operations evaluations on over 100 Express operators throughout a seven-state territory to ensure operational compliance and Brand integrity. Trained new licensees directly or coordinated training in certified training stores.

Actively sourced employees and staffed restaurant at all levels. Held full P&L accountability, executed marketing programs, and drove Local Store sales through school lunch program and cart events. Worked with Market Coach to recruit and hire new management for Market utilizing job fairs, local media, and college job fairs. Managed multiple units as Supervisor and up to seven units during Market Coach transitions.

Held direct managerial responsibility for store operations, recruiting and training of personnel, administration, and P&L accountability.

Mba, Business Administration And Management, General

Ba, Business Administration