Led the design & implementation of transformational and commercially focused business growth strategies, customer-centric innovation, digital and multi-channel communication campaigns that change behaviour and drive customer consideration, acquisition, and revenue.Accomplished at working across a complex business environment both globally and Asia Pacific, supporting a broad product portfolio, multiply industries, and an extensive customer base.- Expertise in leading global, multi-country & local business strategies, building brands, and creating new customer and product opportunities that deliver transformational and sustainable growth.- Experienced across developed & emerging markets.- Tech-savvy, experienced in digital strategy & execution, customer journey mapping, website optimisation SEM/SEO, eMail, GoogleAds, and content creation across customer acquisition and retention strategies.- Extensive communication/advertising experience that delivers behaviour change, developing and executing multi-channel campaigns across digital (search, social media/ content creation, apps, websites, CRM, and events/sponsorships.- Innovation leader, creating new product and customer growth opportunities based on data-driven customer insight/design thinking that delivers value to customers and businesses.- Ability to influence senior management to impact decision-making & drive results across geographically dispersed teams, broad multi-cultural backgrounds & cross-functional expertise.- Delivery of increased business efficiency and effectiveness, resourcing plans, process improvement, and supplier consolidation.- People leadership, developing individuals, and entire departments, building engaged and productive teams.- Leads with deep knowledge and experience in the B2B industrial and automation sectors.Other Competencies:Integrated Marketing Campaign Development | Marketing Strategy | Digital Strategy | Competitive Analysis | Leadership | Product Management | Brand Management | Content Marketing | New Product Launches | Public Relations | Event Management | Social Media Marketing | Animation & Video Production | Solutions selling and marketing.