Bruce Gao Email and Phone Number

- Lead lululemon China E-Commerce strategy and execution across marketplace platforms (T-mall and JD) and own channel (Wechat Mini-Program and Omni) by working cross functionally to create annual operation plans that are aligned with company direction- Manage P&L of E-Commerce channel, create and monitor operating budget and over-achieve sales plan- Develop multifunctional, high-performing team by hiring right talent and enabling team growth

- Assist JD Retail CEO’s strategy planning and implementation across all business groups, PMO management- Lead JD international market expansion in Southeast Asia countries

- Lead AB InBev BU China's Digital Commerce Team- Accelerate AB InBev China leadership position in China beer industry on retail digitization (New Retail) and the market shift to In-Home consumption

- Set up AB InBev China Ecommerce team as Co-Founder- Manage Anheuser-Busch InBev Ecommerce business (B2C and eB2B) in China- Build team and grow organization capability- Develop Omni-Channel Consumer Engagement Management (CEM) system- Drive new retail digitalization

- As Co-Founder, create Urfresh (fresh food mobile E-commerce startup) on 2015 August 8th, receive $10 million A-Round venture capital investment from Capital Today, responsible for sales, operation and product design, recruit and foster a team of 60 people, GMV monthly growth rate 122%, win "China E-Commerce Association 2015 Best Growth Award", participate in negotiation to get $30 million B-Round venture capital investment in 2016 Mar- Sales: recruit and foster sales team for acquiring new customer by O2O 1-hour delivery service, daily order breaks 1000 after 14 days since APP on-line, achieve 1-hour life circle full coverage of whole Shanghai city after 60 days since APP on-line, 1-hour daily order reaches 5000 & total APP users number exceeds 100,000 after 70 days since APP on-line, new customer’s acquisition cost reduced by 50%- Marketing & Operation: recruit and foster team for online & offline marketing/promotion/operation activities, design and implement “Group Buy” (PinTuan) social E-commerce business model to realize 48-hour life circle, total daily order reaches 10,000 after 100 days since APP on-line, achieve daily order record high 50,000 after 150 days since APP on-line, and establish 48-hour life circle coverage of 12 key provinces in China Northern and Eastern regions, total customer number goes to 1 million- Product Design: recruit and foster team for product design on APP front-end, POS/WMS back-end and WeChat, complete 8 iterations on APP since on-line, implement “Group Buy” function in APP and WeChat

- Merchant management: Lead team (18 person) set up and operate the merchant management ecological system of YHD marketplace, including: 1/Platform rules: institute business rules, regulatory penalties standards, assessment scorecard, rights & interests distribution system and elimination mechanism on all merchants; 2/Risk control: establish for both buy & sell the risk identification and processing rules and products to ensure trading security. 3/Customer review operation: reduce negative review, analyze and improve favorable & participating review, to enhance customer loyalty. 4/ Arbitration: process the dispute between customer and merchant during transaction. - Merchant service: Lead team (30 person) provide the full range of service to all merchants, including: 1/Merchant operating tools: business data analysis, online consultation, shop decoration, promotion, CRM, COD, goods return service and etc. 2/ 3rd party service provider market. 3/Merchants hotline call center: build call center consulting hotline team (18 person) to answer merchant’s question. 4/Supply chain finance: provide financing service to merchant based on shipped order and to supplier based on AR.- Advertising marketing: Lead team (14 person) provide all merchants & suppliers the full product service of advertising & marketing by traffic monetization, products including: 1/Site inside advertising: CPT & CPM display advertising “Diamond Booth”, CPC recommended advertising based on search result & portrait of customer “Straight Click”, Precise screening multi-channel (SMS & EDM) touch advertising based on customer’s type label “One Pigeon”, site inside ADs contribute over 25% of YHD marketplace total profit. 2/Site outside advertising: CPS based traffic attracting AD service “Promote Together!” that promotes merchant’s hot SKUs to external web unions, CPC programmatic buying AD service that co-works with 3rd party DSP, mobile SNS based commission sharing promotion product “Share & Earn!”

- Lead YHD key strategic projects to assistant CMO manage YHD overall business growth, including: P&L management, business development plan and category/pricing strategy, business planning and review process, improve customer experience, increase site traffic efficiency, establish operation resource allocation system, set up supplier annual contract negotiation system, create advertising resources sales and management system (earn RMB 150 Million profit in year 2015).- Participate YHD & Walmart O2O project, help Walmart China build “Flash Buy” O2O APP (launched in May’15)

- Lead P&G Carrefour national total 8 categories’ business planning, promotion plan design & budget management and execution tracking for target delivery(annual sales RMB 1.2 Billion, 220 stores) in Carrefour China- Negotiate with Carrefour HQ commercial leaders on annual contract, joint business plan and projects- List-in Duracell battery into Carrefour China, sales value share ranks No.1 among all retailers in China

- Lead P&G business operation in Carrefour China Northern and Southern territories with annual sales RMB 500 Million of 85 hypermarkets in 9 City Commercial Units (CCU), build strategic collaboration relationship with regional CCU managers, annual sales growth index +10%- Manage Dia% China total P&G business development with annual sales RMB 40 Million of over 400 discounter markets, in charge of designing & executing commercial plan, category management and portfolio pricing strategy, annual sales growth index +12%- Develop sales organization and coach a 30-people P&G customer team working for Carrefour and Dia%

- Manage business development of P&G No. 5 largest distributor in China (Fujian Wufeng Company) with annual sales RMB 400 Million, growth index +25% in 2010- Build distributor’s distribution network with 11 branch offices covering more than 10000 stores in 12 cities and develop full-service sales organization with +200 people in multi-functions- Lead distributor roadmap in Quanghzou region and finish P&G business recovery within 12 months

Participated in business intelligence and six sigma projects of GE Security in Asia