Bruce Gorelick Email and Phone Number

· Improved GOP by over $621K in a year with 4 months of renovation and no lobby or restaurant.· Grew REVPAR by 3.7 points despite the aforementioned renovation.· Since the completion of the renovation lead the brand in Guest Satisfaction and have improved year over year by 5 points.· Managed minimal guest and revenue declines with a strong recovery and service culture during renovations.· Improved Food and Beverage bottom line by $493K.

• More than doubled NOI in less than 3 ½ years from $5.6 million to $12.5 million in 2016.• Grew Guest engagement 8 points from 2015 to 2016.• Achieved #1 ranking for Group Event satisfaction.• Achieved #2 ranking for Group Pre-Event satisfaction.• Executed and developed plan to increase room REV PAR by 14% from 2013 to 2015 by increasing top-tier room segments.• Achieved sales growth of 12% to $67.2M from 2013 to 2015.• Increased gross operating profit margin by 3.5 points from 2013 to 2015, including a PIP worth $250K in 2014.• Grew owner return by 71% to $9M from 2013 to 2015.• Successfully managed a Meeting Space and Rooms Renovation valued at over $20M.

• Executed and developed a PIP and a total hotel revenue strategy that almost doubled NOI in two years to $9M.• Drove process and innovation to drive hotel’s ESS to highest result in the history of the JW San Francisco, finishing second in the Brand with a 87.7% overall satisfaction rating for 2012/13, and is currently #1 YTD in JW Brand at 90.2%• Immediate engagement in local market and community resulting in nomination to Secretary of the Hotel Council, Active Member of S.F. Travel, Member of the two Hotel Council Sub-Committees, and one for S.F. Travel.• Re-Engaged with Sales Transformation entire organization through initiatives and process’s resulting in record high in the year for the year bookings and pace.• GSS at all-time high through the successful implementation of BLT engagement and accountability throughout the hotel. And have improved TripAdvisor ranking from #57 to #43 in the last 6 months• Drove REV PAR wins over comp set 49 out of 52 weeks for 2013.• Have the highest Associate Engagement in the Bay Area at 82%.

• 2011 Leadership Excellence for Outstanding results in all areas, Owners, Associate, guests and Profitability• 2007 F&B Excellence National Award for Innovation and Profitability• 2007 Spirit to Serve Guest Excellence National Award for Superior Service• 2006 National Leadership Award for Outstanding results in all areas, Owners, Associate, Guests and Profitability• High Performance Diversity 2006 National Award• Achieved highest associate satisfaction, division-wide 2005 and 2006, despite no union contract and labor unrest.• 2006 National Recognition for financial excellence in increasing HP margin by 5.7 points over prior year, an increase of $3.8 million with no physical change to product.

Worked with joint venture partners on the creation and development of the new Ritz-Carlton Club while serving as liaison between MVCI and the Ritz-Carlton Hotel Company; primarily focused on business planning and feasibility studies with a pipeline of 12 Ritz-Carlton Club and Residences. Reviewed the operations plans and design and developed standards for the new brand while driving operation excellence and financial performance at existing clubs.Performance Highlights and Benchmarks• Achieved 150% of budget, 2005 and 2004• Exceeded financial, guest satisfaction and associate satisfaction results from 2002 to 2005• Designated Asset Manager for the Maui Ocean Club, exceeding both Performa and budgeted house profit by $1.5 million each of the last five years of conversion; increased REV PAR by 15% per year; awarded Resort of the Year in 2003.