A long-time fixture on the Kansas City music scene as a professional guitarist, bassist, and vocalist. Recognized locally for delivering a riveting sound playing with multiple rock cover bands.

Progressed to higher levels of responsibility during major technological transformations and ever-evolving waves of scaled business growth for the world’s most reputable music media brands. These include Billboard and Dick Clark Productions' portfolio of televised events. Accountable for providing the most comprehensive data analytics to the global music industry and consumers servicing all digital service providers (DSPs), record labels, airplay, and music retailers.Played an instrumental role in validating leading music consumption platforms within preeminent Billboard charts partnering with data scientists, credentialing analysts, and consultants. Acted as a VoC staying at the forefront of industry trends to gather feedback used in establishing product preferences and customer expectations.Analyzed retail measurements, consumer panels, and other data sets to deliver insights to client teams for assigned categories. Simplified data into a compelling story used by industry leaders to set go-to-market strategies. Autonomously led projects with Nielsen client and editorial teams centered on upgrades and reevaluating proprietary methodologies to deliver the most accurate consumption data used for next-generation platforms and metrics reporting. Deployed music encoding that involved electronically “fingerprinting” the audio content of approximately two million songs to monitor their airplay on commercial radio. This consisted of all formats and genres across the top 100 radio markets in the U.S. and all of Canada and Mexico.Supported an award-winning measurement platform and API that provides music streaming, airplay, and sales data for artists, albums, and songs (Music Connect). In addition, a centralized resource for national and local markets throughout the U.S. and Canada (Broadcast Data Systems). Provided comprehensive music research and insights reports that provided a clearer view of consumer trends impacting the industry (Music 360).