Bruce Hartman Email & Phone Number

San Diego, Ca, Us

• Responsible for strategic direction to increase awareness, preference and utilization of hospital’s 10+ service lines and programs• Lead the execution of integrated marketing plans through creative services, advertising, customer relationship management (CRM), public relations, digital marketing and social media teams• Direct and approve the content, design and production of direct mail, brochures, digital ads, email campaigns, print ads, etc. • Chief communications advisor to CEO and executive leadership team as well as primary marketing liaison to finance, fundraising, human resources and nursing departments • Responsible for comprehensive internal communications strategy targeting more than 5,000 employees and affiliated physicians • Supervise entity marketing team and the work of freelance designers, printers, photographers and other vendors to ensure consistent messaging and on-brand materials• Introduced innovative physician seminar strategy to drive patient utilization and volume, generating several million dollars in downstream revenue and adopted as a Sharp system best-practice • Successfully managed a multi-channel marketing campaign to launch the expanded Emergency and Critical Care Center; the campaign drove unprecedented traffic and views to the landing page on Sharp.com• Managed advertising campaign to launch hospital’s robotic surgery program; service line exceeded its fifth-year volume projections within 12 months• Played a major role in the communications campaign that led to successful passage of an East San Diego County $247 bond measure (Prop G), resulting in record-breaking 77% voter approval • Launched first Sharp hospital e-newsletter which continues to surpass national benchmark open rates• Initiated Sharp Grossmont news updates, a monthly tip sheet of newsworthy story ideas to obtain media coverage and utilized as a successful Sharp system tool to achieve consistent media placements

San Diego, Ca, Us

• Directed marketing, advertising, public relations and community outreach efforts in conjunction with the Museum’s Capital Campaign• Developed an advertising, media and grassroots public relations campaign to build a case for financial support from the community for the museum’s new downtown building, resulting in more than $700,000 raised in 90 days

Austin, Tx, Us

• Directed marketing communications initiatives for the Center's professional touring events and Broadway Series, and supervised in-house creative services team, PR and media planning/buying agency• Responsible for season and individual ticket campaigns, CRM, advertising, public relations, and direct mail• Increased season subscription sales by more than 75% in first year through strategically targeted campaigns with subsequent year-over-year increases • Created innovative programs to reach and grow new audiences, targeting students and new residents• Redesigned The Center’s visual and brand identity, which garnered national awards in graphic design publications• Secured media sponsorships with an added value of more than $400,000 in advertising and promotion in one season• Launched and re-designed the website, and developed the e-marketing program, which had grown to over 25,000 registered e-mail addresses

• Provided expertise in public relations, advertising, print collateral development, sponsorships, event management, and promotions • Partial client list included Portland Repertory Theatre, Key Bank of Oregon, and Cascade AIDS Project• Produced Cascade AIDS Benefit Fashion Show that surpassed revenue goal by more than four times• Managed media relations campaign for Key Bank of Oregon's statewide Neighbors Make the Difference community service project, tripling media coverage in first year

Portland, Oregon, Us

• Managed marketing and public relations functions for Oregon's premier ballet company• Accountable for all aspects of season and single ticket sales, advertising, public relations, promotions and publications • Directed box office and marketing staffs, advertising agency, photographers and videographers• Launched a marketing campaign for a new production of The Nutcracker, resulting in sold-out performances and exceeding revenue by $350,000; Tripled media coverage over previous year