Bruce Hartman Email & Phone Number

San Diego, CA, US

• Responsible for strategic direction to increase awareness, preference and utilization of hospital’s 10+ service lines and programs
• Lead the execution of integrated marketing plans through creative services, advertising, customer relationship management (CRM), public relations, digital marketing and social media teams
• Direct and approve the content, design and production of direct mail, brochures, digital ads, email campaigns, print ads, etc.
• Chief communications advisor to CEO and executive leadership team as well as primary marketing liaison to finance, fundraising, human resources and nursing departments
• Responsible for comprehensive internal communications strategy targeting more than 5,000 employees and affiliated physicians
• Supervise entity marketing team and the work of freelance designers, printers, photographers and other vendors to ensure consistent messaging and on-brand materials

San Diego, CA, US

• Directed marketing, advertising, public relations and community outreach efforts in conjunction with the Museum’s Capital Campaign
• Developed an advertising, media and grassroots public relations campaign to build a case for financial support from the community for the museum’s new downtown building, resulting in more than $700,000 raised in 90 days

Austin, TX, US

• Directed marketing communications initiatives for the Center's professional touring events and Broadway Series, and supervised in-house creative services team, PR and media planning/buying agency
• Responsible for season and individual ticket campaigns, CRM, advertising, public relations, and direct mail
• Increased season subscription sales by more than 75% in first year through strategically targeted campaigns with subsequent year-over-year increases
• Created innovative programs to reach and grow new audiences, targeting students and new residents
• Redesigned The Center’s visual and brand identity, which garnered national awards in graphic design publications
• Secured media sponsorships with an added value of more than $400,000 in advertising and promotion in one season

• Provided expertise in public relations, advertising, print collateral development, sponsorships, event management, and promotions
• Partial client list included Portland Repertory Theatre, Key Bank of Oregon, and Cascade AIDS Project
• Produced Cascade AIDS Benefit Fashion Show that surpassed revenue goal by more than four times
• Managed media relations campaign for Key Bank of Oregon's statewide Neighbors Make the Difference community service project, tripling media coverage in first year

Portland, Oregon, US

• Managed marketing and public relations functions for Oregon's premier ballet company
• Accountable for all aspects of season and single ticket sales, advertising, public relations, promotions and publications
• Directed box office and marketing staffs, advertising agency, photographers and videographers
• Launched a marketing campaign for a new production of The Nutcracker, resulting in sold-out performances and exceeding revenue by $350,000; Tripled media coverage over previous year