Bruce Hoffman Email & Phone Number

Functioning as a field sales manager of a specific geographical area, I was responsible for the execution of company programs which will result in increasing CG Roxane / Crystal Geyser Water Company sales and profits. I was responsible for establishing and maintaining an effective and efficient field sales force and DSD/Direct network.I was charged with the responsibility of making proper f.o.b./delivered price recommendations directly affecting the total profitability of this company, as well as making sales forecasts and f.o.b./delivered price recommendations for all new package introductions, for expansion markets, and for any new product introduction in his geographical area. In addition to my normal range of sales and marketing activities, I was responsible for being fully informed and knowledgeable on a large variety of legislative matters which affect the company in such areas as pricing, container laws, restrictive trade areas, etc.

I worked with brokers, distributors, and chain buyers in order to achieve maximum sales and distribution for Crystal Geyser products. I had sole responsibility for the creation and implementation of sales and marketing programs as well as all financial matters including budget development and maintenance for the Midwest Division.

I was responsible for 20 states (Central U.S.), calling on National and Military accounts. * Eight zone managers under my direction. * Responsible for 60% of Heileman Beer, La Croix, and Cold Spring Water sales through national accounts. * Increased sales and market penetration in all assigned national and military accounts through communication, coordination and execution of company plans, programs and promotions.