Bruce Hoffman Email & Phone Number

Functioning as a field sales manager of a specific geographical area, I was responsible for the execution of company programs which will result in increasing CG Roxane / Crystal Geyser Water Company sales and profits. I was responsible for establishing and maintaining an effective and efficient field sales force and DSD/Direct network.I was charged with.

I worked with brokers, distributors, and chain buyers in order to achieve maximum sales and distribution for Crystal Geyser products. I had sole responsibility for the creation and implementation of sales and marketing programs as well as all financial matters including budget development and maintenance for the Midwest Division.

I was responsible for 20 states (Central U.S.), calling on National and Military accounts. * Eight zone managers under my direction. * Responsible for 60% of Heileman Beer, La Croix, and Cold Spring Water sales through national accounts. * Increased sales and market penetration in all assigned national and military accounts through communication.