Bruce Hershey is an innovative marketer who is focused on driving business growth and passionate about building brands. He firmly believes in the power of creativity as a competitive advantage and has established a distinguished reputation in the industry by focusing on unique value propositions, innovation, design, and strategic marketing strategies.Currently, Bruce is serving as the Chief Marketing Officer and Board Member for Piper’s Scratch Pizza Shop, where he is leading an industry-changing pizza concept. Bruce is leveraging a blend of digital and traditional marketing strategies, along with loyalty and AI initiatives, to create demand and resulting in triple-digit growth in just two years.Before his role at Piper’s, Bruce spent 1.5 years as the Chief Marketing Officer at Digital Hands, where he spearheaded the development of a new corporate brand image, Mar Tec stack, digital strategy, and a go-to-market direct selling strategy – resulting in a 300% increase in revenue. Before that, Bruce dedicated 4.5 years to Tailored Brands, where he played a pivotal role in transforming brands such as Men’s Wearhouse, Jos A Bank, Joseph Abboud, Moores, and K&G Fashion Superstore. His efforts focused on infusing purpose, sustainability, improved product quality, modernized design, and championing tech, digital, and brand development across the organization.Bruce's expertise is rooted in his diverse experience on both the agency and brand sides of the industry. Starting as an intern for a local minor league hockey team, he climbed the ranks and later transitioned into homebuilding, transforming consumer mindsets with the famous campaign "The End is Near." Bruce then ventured into starting a new digital startup, leveraging text messaging and mobile web to develop mobile strategies for brands like AB|InBev, Hooters, Harley Davidson, and Applebee’s.After successfully selling his business to Merkle, Bruce led the digital practice to support the entire portfolio across all verticals for over three years. During this time, he developed brand, loyalty, and digital strategies for major global brands such as Disney World, Marriott, Starbucks, Coca-Cola, T.G.I. Friday's, American Eagle, Abercrombie & Fitch, and many more.Bruce's remarkable achievements have earned him industry accolades, including the coveted CMO of the Year award in 2019, a testament to his exceptional contributions. His consistent presence in the marketing and creativity space further solidifies his influence and impact.
Listed skills include Leadership, Product Marketing, Presentation Skills, Digital Channels, and 46 others.