Bruce Li Email & Phone Number

Shenzhen, Guangdong Province, Cn

18/40 Ricketts Rd Mount Waverley Vic 3149, Australia

Aesonpower prides ourselves on being an exclusive supplier of government departments and large enterprises in the Australian market. The company is oriented to high-reliability Solar Storage System, Battery Energy Storage System (BESS), Communication and Data Centers, and Motive Power by providing advice system solutions.Hybrid Solar System- a Solar Storage System. It can not only produce green energy to supply us with electricity but also have a battery storage system that can save electricity for us during the nighttime. With continuous innovation and technology development, it can be applied anywhere.

Shenzhen, Guangdong, China

1.Responsible for the marketing promotion of wireless communication network solutions for the 2G/4G industry in overseas markets (Europe, Middle East, Russia). Conducted market analysis for target markets, understanding relevant policies, regulations, and usage scenarios of users in each region, and formulated market strategies and channel partner policies.2.Responsible for the online marketing strategy and implementation in the region, acquiring new leads and initiating contact through the official website, LinkedIn, Google, and other online platforms. Developed tailored solutions for different partners.3.Managed PR and publicity work in the region, including social media, content marketing, and planning and execution of overseas exhibitions, such as product presentation, exhibition materials preparation. Participated in key industry exhibitions in regional areas like the Wireless Communication Exhibition in Cologne, the Mobile World Congress in Barcelona, and the IWCE Exhibition.4.Provided broadband cluster, narrowband cluster, public network cluster, emergency communication, integrated command and dispatch products, and end-to-end industry solutions for global industry clients in the field of specialized networks.Achievements:Responsible for pre-sales support for target customers in the region, including technical communication, solution development, product demonstrations, quoting, and business negotiations. Achieved an average annual sales revenue of over 30 million RMB.

Shenzhen, Guangdong, China

1. Innovative digital growth hacker develops and implements innovative digital marketing strategies to enhance market presence including creating Amazon PPC ads and managing Facebook page/ads, Google ads and other social media platforms to increase non-Amazon traffic generation by 80%. 2. Strategize methods for optimizing marketing campaigns to enrich online presence and drive revenue.3. Increase followers of Facebook Page, Instagram over 2000% as well as overall company awareness by developing different digital campaigns4. Analyze market and sales data and develop KPIs – further measuring, analyzing and acting timely on results to maximize Return on Investment (ROI).5. Collaborate with and establish strong working relationships with key stakeholders and departments.6. Strong knowledge of digital growth hacking especially in South China e-commerce culture.

Shenzhen & Edinburgh

1. As a country manager, I managed a diverse local team to support ongoing projects with Tencent, collaborating with the Tencent team for potential commercial cases utilizing the company’s technology while ensuring all projects were completed on time and exceeded expectations. Increase the SDK installation with the biggest Chinese mobile Apps by reaching 780M users.2. Country Manager spearheaded all aspects of business development, coordinating and conducting a number of local market investigations and achieving partnerships/collaboration with target companies such as China Unicom, Huawei, etc., 3. By working with the R&D center located in UK, executed different data testing, Application scenario design and technical proposal production. Developed improved procedures to maximize productivity and customer service efforts.4. Drove company profitability metrics, employee engagement and customer experience through change and innovation as a supportive country manager leader. Built a 6 people team from beginning.

Shenzhen & Kuala Lumpur

1. Devised and integrated strategic plans for penetrating the company’s mobile billing solution in the South China market while also providing total solutions for mobile phone manufacturers, content providers and e-commerce sellers.2. Strategically prospected 15 new leads from zero and followed up with potential clients to promptly close deals with $1M+ in monthly increased sales. 3. Coordinated and oversaw a variety of key customer projects, providing exceptional customer service by quickly handling complex customer inquiries and delivering efficient problem resolution while elevating customer service ratings by 30%.4. Cooperate with technical support team based in Malaysia, maximized profitability through superior customer service, effective and prompt communication and follow-up on all pending matters with the customer.5. Set up China Office in Shenzhen and expanded the team from 2 to 10.

Shenzhen, Guangdong, China

1. Built and maintained strong mobile value-added services partnerships with prestigious mobile manufacturers in the Pearl River Delta regions, mobile content distributors and Chinese Telecom carriers, increasing revenues by 30%.2. Established lasting business relationships with high-profile mobile game developers in order to identify new opportunities with a focus on financial negotiations, digital content licensing, acquisitions, publishing and distribution. 3. Directed a number of successful game publishing/overseas publishing projects with foreign distribution partners including evaluating, localizing, billing SDK integration, publishing and promoting projects to assure optimal business success. 4. Utilized superior communication skills to motivate staff and develop effective working relationships with peers, executives and clients.5. Implemented productivity concepts through operations and conducted extensive training for all personnel.

Shenzhen, Guangdong, China

1. Delivered exceptional analyst relations management for 40+ international consulting companies including Gartner, IDC, Ovum, Frost & Sullivan, boosting satisfaction by 40%. 2. Supervised various market research services to appropriately meet all requirements and demands from diverse departments while elevating operational productivity. 3. Served as a marketing research director tasked with maintaining effective communication with ICT analysts and coordinating the company’s market research seminars, workshops and forum activities ensuring all events ran smoothly and efficiently. 4. Actively participated in various industry conferences organized by consulting companies on behalf of the company assuring the dissemination of pertinent information. 5. Collaborated with project management and consulting companies to execute consulting projects while applying applicable research results to improve marketing activities.

Middle East

1. Oversaw the representative office I stayed daily operations including directing market analysis, planning, technical seminars and project management. 2. Continually exceeded all sales targets established by the regional headquarters by 60%. 3. Developed and maintained local customer relationships and obtained collaboration with local commercial partners and agencies to establish and grow the company’s brand. 4. Coordinated a number of critical local ongoing projects valued at $4M+ including bidding and execution. 5. Devised and implemented key strategies for selling the company’s handsets and value-added services to local clients, generating $3M+ in sales in 10 months.

Msc, E-Commerce

Aberdeen, United Kingdom

Bachelor Of Science In Computer Science, Computer Science

Wuhan, China