Selected for a Strategy Intern at Far Eastern Group Drive Office, for a retail ESG project>During the internship, I was responsible for• Conducted a comprehensive industry and market analysis of the Taiwan retail sector, focusing on supply chain dynamics, certification processes, and competitive landscape.• Led customer interviews and shop-along to gain insights into consumer behavior, informing strategic decisions. • Played a pivotal role in devising innovative solutions to enhance our partner's sustainability.>Cultivate and nurture • Fostered cross-cultural collaboration, ensuring seamless communication and idea exchange within a diverse team.• Engaged actively in problem-solving sessions, employing design thinking methodologies.

EMI (English as a Medium of Instruction) InitiativeIn alignment with the government's vision to transform Taiwan into a bilingual nation by 2030, the College of Management at YZU was chosen to spearhead this initiative. I was honored to be handpicked by esteemed faculty members to join the EMI event team, a project aimed at fostering an international ambiance on campus.Key Responsibilities & Achievements:•Strategic Planning: Developed a clear vision and actionable strategy using the OGSM method.•Leadership: In the final year, I led a dedicated team of 4 members, steering the project from its conception to a fully operational stage. I systematically established comprehensive Standard Operating Procedures (SOPs) and organizational policies, ensuring smooth and efficient operations.•Project Management: Successfully managed and executed over 20 events each semester, ensuring each aligned with our core mission.•Marketing & Promotion: Spearheaded marketing and promotional campaigns to maximize event outreach and participation.•Reporting: Compiled and presented a comprehensive government report detailing our performance and milestones achieved.

• Engaged in an entrepreneurial project on law education with expertise in marketing, responsible for Marketing planning, Ads planning, Performance analysis, customer engagement, etc.• Responsible for developing the company’s website, and leveraging powers from Facebook fan page and Google Ads to improve website traffic.• Created leads through Facebook page and operate effective Facebook Ads.

Nielsen - Customer Delivery Team Member• Research & Analysis: Conducted in-depth research and analysis of the FMCG industry, producing comprehensive and insightful reports tailored for our clientele.• Data Visualization & Reporting: Transformed raw data into actionable business insights through effective data visualization techniques. Ensured reports were structured with clear storylines for easy comprehension.• Industry Expertise: Acquired a robust understanding of the FMCG sector, gauging the efficacy of marketing campaigns by comparing various indices.• Continuous Improvement: Played a pivotal role in enhancing the quality and depth of analysis reports, ensuring they met and exceeded client expectations.• Team Collaboration: Worked cohesively with colleagues on multiple projects, fostering a collaborative environment and ensuring timely project completion.

• Market Research: Conducted comprehensive research on the Home & Deco markets, offering valuable insights to the R&D team to guide future product development.• Pricing Analysis: Evaluated retail market pricing structures and formulated potential quotation strategies to ensure competitiveness.• Pinpointed market opportunities by projecting sales performance on e-commerce platforms, enabling informed business decisions.