Bruce Lin Email & Phone Number

Taipei City, Taiwan, Taiwan

台灣

Taiwan

The Brand Ambassador is the face of The Macallan brand in Taiwan and responsible for the education and engagement of consumers, influencer groups, media and internal/external stakeholders, (Edrington commercial teams and key distributors/wholesalers). Help to drive an increase in The Macallan’s ‘salience’, as measured by established tracking tools. Consumer Facing • Acting as our in-market authority on The Macallan brand and whisky category by conducting whisky tastings and… Show more The Brand Ambassador is the face of The Macallan brand in Taiwan and responsible for the education and engagement of consumers, influencer groups, media and internal/external stakeholders, (Edrington commercial teams and key distributors/wholesalers). Help to drive an increase in The Macallan’s ‘salience’, as measured by established tracking tools. Consumer Facing • Acting as our in-market authority on The Macallan brand and whisky category by conducting whisky tastings and hosting unique brand experiences. • Supporting the planning and execution of experiential events • Representing The Macallan at priority media, consumer and trade events Influencer & Media Outreach • Influencer engagement in Key City • Building influencer networks, including collectors and professional groups• Creating and developing a The Macallan social media following, adhering to brand social media guidelines • Working with retained agencies to engage and build relations with relevant media and influencersTrade Facing • Delivering bespoke education and building elevated brand confidence within priority trade accounts, inspiring brand advocacy and ensuring front of mind presence • Working collaboratively to identify opportunities and recommend change as required • Building relationships and trust of key decision makers (e.g. beverage directors, buyers, bar staff) Other • Working with The Macallan Marketing team to implement a range of marketing activations and communications that are in line with brand DNA and objectives • Collaborating with The Macallan Global Ambassador Programme Manager and actively contributing as part of the global education and marketeer network • Identifying key brand building initiatives for The Macallan in collaboration with local commercial teams • Adherence to consumer data protection protocols via regular and appropriate use of CRM tools for managing relationships, communication and information. Show less

台灣 臺北市