• Responsible for all primary and secondary market research for mail order and online book clubs (i.e., Doubleday Book Club, Book of the Month Club, etc.), DVD clubs (i.e., Columbia House) and music clubs (BMG Music, yourmusic.com).• Extensive collaborative contact with senior management, marketing, creative and editorial in planning and designing primary research studies, as well as presentation of the findings.• Manage research vendors on the design, implementation and analysis of telephone, mail and online quantitative surveys, including tracking, segmentation, conjoint and in-depth diagnostic. Perform similar responsibilities for the design and analysis of qualitative data.• Responsible for the design, programming, analysis and presentation of findings from in-house online studies, using tools like Linescale, ConfirmIt , Question Pro, Zoomerang and Qualtrics.• Responsible for all phases of research relevant to new product development and revisions of current products – market analysis, concept testing, use of external panels and focus groups• Serve as in-house focus group moderator for selected projects.• Issue reports on data from ComScore, BizRate and Nielsen Bookscan, as well as targeted secondary research reports in consultation with Guideline.

Design and analysis of quantitative and qualitative primary research for all ABC programming dayparts. The majority of time was spent on prime time and news, with the last two years focusing on daytime (soaps and talk shows). Performed all the primary research relevant to the development of the Soap Cable Channel.Extensive contact with upper management to assess research needs, define problems and present strategic findings.Development and refinement of cable testing methodology for pilot programs. Provided the research relevant to the development of hit programs like The View, Prime Time Live, Home Improvement, NYPD Blue, Twin Peaks and Family Matters.Extensive experience in designing tracking studies, advertising awareness and effectiveness studies, segmentation studies, focus group discussion guides, one-on-one qualitative discussion guides and targeted telephone surveys.Responsible for managing numerous external moderator-led focus groups related to pilot development and diagnostic current programming issues. Personally moderated selected focus groups, including revising the format for Monday Night Football. Extensive contact with research suppliers on all phases of study design, pricing, fielding, tab plan, and presentation/analysis of findings.Extensive experience in analyzing syndicated data including MRI, Performer Q, Cassandra Report, Yankelovich Monitor and TVQ.

• Developed discussion guides, moderated focus groups, wrote reports and presented findings to Fortune 500 clients Hewlett Packard and Dupont.• Concept development, brand image, image extension, product testing and advertising effectiveness studies.• Extensive client contact including advertising agencies, product managers, and corporate market research departments.