Bruce is responsible for engaging with Hewlett-Packard’s largest and most complex accounts in developing continuous process improvement plans and cost savings strategies. As a subject matter expert in lifecycle and the total cost of ownership, Bruce’s credentials include industry recognition for his independent research including user segmentation, Appropriate Incumbent Behavior, and future trends. Bruce has been recognized as a Distinguished Technologist by Hewlett-Packard. Distinguished Technologist is a title reserved for an elite few individuals who have met a rigorous standard within three performance criteria- impact and continuity of technical contributions, leadership, and breadth and depth of knowledge. Bruce is the author of over 1,000 white papers for both the industry and our customers having consulted with over 300+ of the Fortune 500. Bruce holds over 26 copyrights and patents for the research and publications he has developed. Bruce has authored, five books including a comprehensive book regarding lifecycle management entitled “Closed Loop Lifecycle Planning”©; the book is in publication and is available globally. Overall there are over 50,000 of Bruce’s books in circulation. In the field of health care Bruce has written Client Computing in the Health Care Industry as well as the comprehensive Closed Loop Lifecycle Planning – A Complete Guide to Manage Your PC Fleet. On the cover of this text is provided the following quote:“Bruce Michelson’s Closed Loop Lifecyle Planning© methodology has helped customers save over $1B in IT costs by helping them seek out and identify efficiencies (or inefficiencies) in their IT infrastructure.”Bruce is a recognized industry expert in cost optimization, end user segmentation, embracing change, and is highly sought after for health care, financial services and other vertical industries