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Bruce Mitchell Email & Phone Number

CFO at Powerform Holdings (trading as Varley Transport and Trojan Haulage)
Location: Greater Perth Area, Australia 13 work roles 7 schools
1 work email found @brandboxmedia.com LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Current company
Powerform Holdings (trading as Varley Transport and Trojan Haulage)
Role
CFO
Location
Greater Perth Area, Australia

Who is Bruce Mitchell? Overview

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Bruce Mitchell is listed as CFO at Powerform Holdings (trading as Varley Transport and Trojan Haulage), based in Greater Perth Area, Australia. AeroLeads shows a work email signal at brandboxmedia.com and a matched LinkedIn profile for Bruce Mitchell.

Bruce Mitchell previously worked as CFO (part-time) at Sicona Battery Technologies and Corporate Adviser (part-time) at Here Capital (Part-Time). Bruce Mitchell studied at Chartered Accountants Australia And New Zealand.

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Email format at Powerform Holdings (trading as Varley Transport and Trojan Haulage)

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{first}@brandboxmedia.com
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Profile bio

About Bruce Mitchell

Experienced Financial Director, Chief Financial Officer (CFO) and Company Secretary executive with successes supporting boards and management teams across start-ups, SME's, fast-growth, ASX listed, multi-national, transport, financial services, renewable energy, information technology, construction, agriculture, seafood, bio-medical, wholesale, internet, service, hospitality and manufacturing organisations.I am a pragmatic and results focused, "Big 4" (Deloitte) trained Chartered Accountant with a 25+ year professional career. My experience includes IPO, capital raising, banking facilities, government grants, corporate structure, business strategy, risk management, commercial modelling, budgets, financial analysis, cash flow forecasting, IFRS implementation, statutory reporting and corporate governance. In addition, I have been in corporate roles responsible for ASX reporting, delivering month end and board reports, payroll, ERP, planning, system implementation, process improvement, insurance, internal and external audits, day-to-day finance functions, HR, IT and internal control. In recent CFO roles, I obtained invaluable experience working with boards of directors on strategy, IPO's, capital raisings and identifying then assessing potential acquisition targets.I pride myself in keeping my skills up to date with developments in accounting and auditing and exploring the latest technology, all of which ensure I am able to continuously add value. Memberships I currently hold are: Chartered Accountants Australia New Zealand and The South African Institute of Chartered Accountants.

Listed skills include Business Strategy, Business Planning, Business Analysis, Start Ups, and 45 others.

Current workplace

Bruce Mitchell's current company

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Powerform Holdings (trading as Varley Transport and Trojan Haulage)
Powerform Holdings (Trading As Varley Transport And Trojan Haulage)
CFO
13 roles

Bruce Mitchell work experience

A career timeline built from the work history available for this profile.

Cfo

Current
Powerform Holdings (Trading As Varley Transport And Trojan Haulage)

Varley Transport are a proud family team operating as a bulk commodity transporter, servicing the agricultural and mining industry throughout Western Australia. With over 30 years experience of providing efficient and cost effective transport solutions, Varley Transport can ensure your transport requirements are met safely and efficiently.Trojan Haulage is an independent fuel carrier operating across all sectors in Western Australia.Role:Chief Financial Officer.Responsibilities:• Finance, Payroll, IT and Admin• board, management and annual reporting• budgets & cash flow• risk management & insurance• banking & finance facilities• tax planning• 4 staff

May 2022 - Present

Cfo (Part-Time)

Wollongong, Nsw, Au

A Paradigm Shift in Battery Technology.“Sicona has pioneered a simple & robust production process for high-performance silicon-graphite composite anode and polymer binder materials”.Sicona's mission is to help overcome EV range anxiety, reduce costs of EVs and renewable energy storage and play a part in the reduction of carbon emissions.

Jul 2020 - Aug 2023

Corporate Adviser (Part-Time)

Here Capital (Part-Time)

Here Capital, a proudly West Australian firm, is designed to support local businesses as they thrive, through smart financial advice and services provided by a team of highly experienced Business Advisors.Industry sectors I focus on are renewable energy, Carbon capture, EV battery technology, financial services, retail, construction, biotech, perishable goods.My areas of specialisation at Here Capital are: - cash flow and profit improvement through analysis and financial modelling - reporting (including board, statutory, IFRS and management reporting) - risk mitigation via analysis, procedures & controls - business strategy - business plans - funding (bank facilities, capital raising, IPO, VC, invoice discounting, etc) - transfer pricing - accounting system implementation/migration - IFRS implementation - R&D Tax Incentives

Sep 2018 - May 2023

Cfo (Part-Time)

Here Capital

CFO for the Here Business & Wealth Group (formerly MVP Financial), of which Here Capital is a subsidiary.

May 2021 - Aug 2022

Mentor (Pro Bono Role)

Nedlands, Wa, Au

CERI’s mission is to work with postgraduate researchers in entrepreneurship, innovation and start-up company formation to drive a vibrant commercial ecosystem in Western Australia.Through its Modules, Workshops and Mentoring, researchers and their teams will gain the tools to think entrepreneurially and innovatively, leading to the translation of their research through commercialisation with positive real-world effects.CERI’s ambition is to see our Western Australia’s innovation ecosystem expand, which will attract further world-class researchers and industry, as well as the capital markets that support them.I am currently on the mentor teams of a bio-medical and an agri business.

Sep 2018 - Dec 2021

Cfo (Part-Time)

Autoregenic Cell Laboratories

AutoRegenic Cell Laboratories is a South African biomedical innovation start-up that is focused on advancing and translating applied research in the application of autologous pluripotent stem cells for the purpose of endogenously regenerating spinal cord tissue for victims of chronic spinal cord quadriplegia. It has developed a unique set of laboratory techniques, processes and materials for producing patient-specific stem cells through nuclear transfer that is showing encouraging potential to become a practical, ethical and affordable approach for conducting spinal cord tissue regeneration in a patient.

May 2018 - Jun 2020

Cfo And Consultant

Bdm Consulting Services

A consultancy practice specializing in the provision of CFO and Company Secretary Services. Responsibilities:• Business development• Advising clients in all mattersAchievements: • Australian space start-up: - Financial forecasting model • International bio-medical start-up: - Corporate strategy - Financial forecasting model - Sourcing and approaching potential investors - Presenting to venture capitalists - Negotiating investment terms and conditions • Australian construction technology business listing on AIM: - Compiling IFRS special purpose annual reports (2014-2018) - Financial forecasting model - Audit Paper to validate intellectual property (increased value by > 100%) - Implementation of new accounting standards (revenue recognition, financial instruments, government grants and leases) - Intermediary function between accountant and auditor to resolve issues & expedite audit finalisation

Oct 2017 - Apr 2019

Cfo And Company Secretary

Perth Airport, Wa, Au

DTI is an ASX listed (DTI), multi-national, 85 employee, 7 company group (USA, South Africa, UK subsidiaries); based in Perth; staff Australia-wide, UK, South Africa, USA; developing and providing world-leading surveillance, video analytics and passenger information systems and services to the mobile transit industry worldwide. Turnover has been $15-20m per annum.Role:Chief Financial Officer, Company Secretary and Director of the subsidiaries.Responsibilities:• Finance, HR, Payroll, IT and Admin• ASX, board, management and annual reporting (IFRS)• company secretarial• budgets & cash flow• risk management & insurance• finance facilities• 5 staffAchievements:• IPO on the ASX, significantly raising the organization's profile• Capital raising of $11 million, with funds applied to the development of numerous new products which expanded the company’s market share • Discretionary bonuses awarded for performance beyond expectations• US$ 12 million surety bond facility secured with Swiss Re (at a low 1.5%), which led to success in securing large USA contracts previously unattainable• Negotiated banking facilities of $5.5 million, providing much-needed working capital for large and recently won rail contracts• Risk strategy resulting in significant risk mitigation• Project profitability reporting system within the existing ERP, thereby providing management the tools to increase profits• Employee share incentive plan, improving employee retention and productivity• Corporate structure to meet complex South African Black Economic Empowerment criteria; enabled the securing of an $18 million contract• additional $0.6 million R&D tax incentive cash payout• ERP stock system which reduced stock losses and improved customer service• HR department set up, leading to a more engaged and looked after work force• KPI's which resulted in improved employee performance and output• Restructured my departments, cutting costs by 20% and raising skills significantly

May 2012 - Jul 2017

Cfo

Za

A 90 employee group of companies and provider of financial, management reporting, customer support, marketing, IT plus legal, admin & corporate services to numerous online clients.Responsibilities:• profitability• management reporting• risk management• ecommerce and customer risk management service providers • audits• policies, systems and controls• 12 staff (in 3 locations across the world)Achievements:• European office set up (premises, staffing, trading license and data centre SLA) during a 6 months’ stint in Europe; this enabled the achievement of growth in that important geographic market• gross margins increased by 12.5%• driving force behind reducing promotional spend by over 20%, with no negative effect on revenue• discretionary bonuses awarded for performance above expectations• 20 new e-commerce solution service providers signed up, which then raised customers' revenues• risk department set up, with business risks reduced and returns maximized• successful ERP system migration, thereby slashing software license fees• Key Performance Indicators (KPI's) framework implemented, which improved performance and job satisfaction• cost budgeting and variance reporting system put in place for each department; this increased profits• staff training• accounting and reporting functions restructured into a more efficient and effective department• head office relocation (managed complete renovations and move including IT infrastructure design: server room, generator, UPS, etc) on time and within budget• monthly management accounts deadlines brought significantly forward

Nov 2004 - Mar 2012

Financial Director

Cinqplast-Plastop (Pty) Ltd

Cinqplast-Plastop was, at that time, a $40 million, 1 100 employees group of companies operating 4 factories producing over 4 000 different items for the plastic packaging industry.Responsibilities:• finance, reporting, budgets, IT, accounts, admin systems, banking, retirement funding and medical schemes• staff of 9Achievements:• set up new and improved management reporting systems for each department and division to provide more relevant information• designed a sophisticated budgeting system (by employee and by department for the main factory), which enhanced accountability and management buy-in• reduced monthly reporting deadlines, thereby providing management with more timeous information• implemented Activity Based Costing, which significantly improved the accuracy of product costings and ultimately profits• introduced “Finance for Non-Financial Managers” training into the group

Jul 2001 - Nov 2004

Financial Director

Status Paper Manufacturers Sa (Pty) Ltd

In 2000, the company was a $3 million turnover, 100 employee, manufacturer & converter of tissue paper.Responsibilities:• control of and reporting on all aspects of the group's financial, accounting, management accounting, IT, administration and internal audit functions• staff of 5Achievements:• setup of entire accounting, reporting, IT and admin systems

May 1999 - Jun 2001

Financial Director

Columbus Floorcare Holdings (Pty) Ltd

Columbus Floorcare was a $2.5 million turnover, 5 company, 60 employee, manufacturer, distributor, servicer of local and imported industrial floor care equipment, machines and chemicals.I joined the newly formed business as the Accountant, when it commenced trading in 1994 after an MBO from Unilever. Shortly thereafter, I was promoted to Financial Director of the holding company and all of its subsidiaries.Responsibilities:• financial, accounting, management accounting, IT, foreign exchange, administration & internal audit functions• staff of 5Achievements:• initial setup of entire accounting, reporting, internal audit and admin systems within the first few months of operations commencing; this enable management to navigate the business through the high risk first months and ultimately turn it into a huge success• managed foreign currency exposure through forward cover hedging strategies reducing risk, improving the accuracy of stock costings and maximizing profits• implemented long term graphical measurement of key business performance indicators providing fellow directors with a high-level analysis to better enable them to set future strategy• implemented performance management system for branches which improved branch manager accountability and ultimately profits• oversaw the production of chemicals at times• structured directors’ salary packages thereby reducing effective income tax by over a third• achieved large customs duty refunds through having imported items re-categorised• trained agents in asset financing and introduced “Finance for Non-Financial Managers” training into the group

Apr 1994 - Apr 1999

Trainee Accountant

Deloitte

I was the recipient of a study bursary from Deloitte.During my three years at Deloitte, I audited the accounts, inventory and other systems of large manufacturing clients (Toyota South Africa Motors and Coca-Cola bottler Suncrush Ltd of South Africa) and a large property unit trust manager, amongst other smaller entities.

Jan 1990 - Jan 1993
7 education records

Bruce Mitchell education

Education record

Chartered Accountants Australia And New Zealand

Final Qualifying Exam, Accounting, Taxation, Management Accounting And Auditing

Saica Ca(Sa)

Certificate In Governance Practice

Governance Institute Of Australia

B.Compt (Honours), Honours Degree In Accounting Science

University Of South Africa/Universiteit Van Suid-Afrika

Bachelor Of Commerce (B.Com.), Accounting, Auditing, Taxation, Management Accounting

University Of Kwazulu-Natal

Education record

Hilton College

Education record

Cordwalles Preparatory School
FAQ

Frequently asked questions about Bruce Mitchell

Quick answers generated from the profile data available on this page.

What company does Bruce Mitchell work for?

Bruce Mitchell works for Powerform Holdings (trading as Varley Transport and Trojan Haulage).

What is Bruce Mitchell's role at Powerform Holdings (trading as Varley Transport and Trojan Haulage)?

Bruce Mitchell is listed as CFO at Powerform Holdings (trading as Varley Transport and Trojan Haulage).

What is Bruce Mitchell's email address?

AeroLeads has found 1 work email signal at @brandboxmedia.com for Bruce Mitchell at Powerform Holdings (trading as Varley Transport and Trojan Haulage).

Where is Bruce Mitchell based?

Bruce Mitchell is based in Greater Perth Area, Australia while working with Powerform Holdings (trading as Varley Transport and Trojan Haulage).

What companies has Bruce Mitchell worked for?

Bruce Mitchell has worked for Powerform Holdings (Trading As Varley Transport And Trojan Haulage), Sicona Battery Technologies, Here Capital (Part-Time), Here Capital, and Ceri - Centre For Entrepreneurial Research And Innovation.

How can I contact Bruce Mitchell?

You can use AeroLeads to view verified contact signals for Bruce Mitchell at Powerform Holdings (trading as Varley Transport and Trojan Haulage), including work email, phone, and LinkedIn data when available.

What schools did Bruce Mitchell attend?

Bruce Mitchell studied at Chartered Accountants Australia And New Zealand.

What skills is Bruce Mitchell known for?

Bruce Mitchell is listed with skills including Business Strategy, Business Planning, Business Analysis, Start Ups, Finance, Risk Management, Mergers And Acquisitions, and Strategy.

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