Bruce Moen Email & Phone Number

Dallas Texas

Developed new store customer centric navigation system along with updated branding/creative to elevate the in-store experience. Expanded BBY (Books by the Yard) program to .com and greatly increased fashion assortment which improved business 180% the first year alone. My team developed synergistic branding across stores and .com with product, packaging, gift cards, tote bags and private brand lines of product. Developed merchandising practices to focus on key holiday seasons with focus on key items for stores/.com consistently across all divisions. On brand seasonal decor that elevated in store, .com and digital experience. Updated branding with new logo and brand guide for Texas Bookman division. Launched 50th anniversary with year long events and focused marketing highlighting our heritage and community partnerships along with new product line of puzzles, bookmarks, t-shirts, & coffee mugs.

Dallas/Fort Worth Area

Consulted for financial firm (7 months) to revamp direct to consumer email campaign journey consisting of 325 emails with new creative and more customer-centric voice as well as creative for taking company public. Developed new in-store experience for Dickies brand in Fort Worth consisting of new fixture, lighting, flooring, visual and branding elements. Prototype store in Fort Worth as well as stores in Houston and new store in Las Vegas. Revamped adjacencies with a focus on customer flow with curated presentations by department to increase AUS and improve key item penetration within categories and departments. Entirely new on brand lifestyle imagery with backlit LED canvas frames and entire interior signing package.

Dallas/Fort Worth Area

Developed new interior store design to rebrand all stores with a limited budget to impact all 5200 stores for new marketing campaign launched during Super Bowl 2014. Designed and developed new packaging strategy for private label programs based on a tiered approach with a consistent design philosophy based on consumer insights. Created new direct mail and insert program to coincide with new branding, store update and private label brand packaging update. Responsible for in-store design, private label packaging , merchandising curated assortments, inserts, direct mail, social and credit/gift card designs. After filing for Chapter 11, I was responsible for all aspects of marketing and in-store experience going from a team of 60 down to 6 people with a focus on in-store, online and social marketing with extremely limited budget.

Plano Texas

Accomplished Creative Director with demonstrated ability to deliver mission critical results with a focus on customer and brand-centric creative design. Leading a team of 18 direct staff members, responsible for all aspects of in-store creative graphic and seasonal presentations for 1100+ jcp stores including promotional marketing and overall branding. Inspire creative design team to design, source and produce graphic, photographic and 3D packages for seasonal, institutional and trend. Updated jcp brand and store experience with signing programs and marketing templates and brochures that are industry leading and customer-centric. Direct and develop graphics, packaging and gift card programs for seasonal and trend in addition to new business units; Foundry, Clad and Gift & Grace. Controlled $21.0m budget (2011) and $50.0m budget in 2012. Developed new look and feel for complete brand reinvention from JCPenney to JCP to re-establish JCP as a premier mid-tier department store chain led by new CEO Ron Johnson. Complete revamp of store look with new vendor and private label shops and complete overhaul of brand with new in-store signing, adjacencies and curated presentations by department, category & item.

Milwaukee Wi

Develop and communicate visual merchandising concepts that support company objectives and drive incremental sales to increase market share and company profit. Responsible for 7 regions under 4 name-plates (Parisian, Bon-Ton, Elder Beerman and Carson Pirie Scott) with Regional Visual Director as direct reports. New store/renovation, merchandise adjacencies, and visual display purchase (average $500.0-$1.0) and motivate and train visual staff. Develop, implement and maintain standards and procedures for visual/merchandise support for all categories. Determine priorities and provide clear and concise communication for RVD's and store leadership to facilitate presentation standards. Analyze business based on projections and develop merchandising and adjacency plans to drive incremental sales.

Milwaukee

Develop and communicate visual merchandising concepts to support key strategic initiatives and corporate direction. Strategic alliance between management and merchant teams to determine specific visual and fixture needs to support business development. Design, source, purchase and communicate seasonal and trend programs for all divisions with a focus on creative designs that provide a compelling and competitive focus to differentiate. Collaborate and communicate with Directors of Stores and RVD's to insure consistent implementation of corporate direction. Insure all programs meet business plans and are innovative in design and application. Plan, maintain and control expense and capital accounts.

Greater Chicago Area

Direct and participate in the education and implementation of corporately established visual merchandising standards to include seasonal and trend execution with stores group. Focus on visual and merchandising opportunities that will drive business and support corporate merchandising programs. Conduct regional store tours with Director of Stores, store and visual managers to provide leadership on corporate initiatives and standards. Identify opportunities for areas of growth and develop business plan to support. Directly accountable for stores/regions overall sales performance to plan. Developed plans for new stores and renovations to include visual design and fixture packages along with budgets and staffing. Recruit, train and develop visual staff within region.