Bruce Moen Email & Phone Number

Dallas Texas

Developed new store customer centric navigation system along with updated branding/creative to elevate the in-store experience. Expanded BBY (Books by the Yard) program to.com and greatly increased fashion assortment which improved business 180% the first year alone. My team developed synergistic branding across stores and.com with product, packaging, gift.

Dallas/Fort Worth Area

Consulted for financial firm (7 months) to revamp direct to consumer email campaign journey consisting of 325 emails with new creative and more customer-centric voice as well as creative for taking company public. Developed new in-store experience for Dickies brand in Fort Worth consisting of new fixture, lighting, flooring, visual and branding elements..

Dallas/Fort Worth Area

Developed new interior store design to rebrand all stores with a limited budget to impact all 5200 stores for new marketing campaign launched during Super Bowl 2014. Designed and developed new packaging strategy for private label programs based on a tiered approach with a consistent design philosophy based on consumer insights. Created new direct mail and.

Plano Texas

Accomplished Creative Director with demonstrated ability to deliver mission critical results with a focus on customer and brand-centric creative design. Leading a team of 18 direct staff members, responsible for all aspects of in-store creative graphic and seasonal presentations for 1100+ jcp stores including promotional marketing and overall branding..

Milwaukee WI

Develop and communicate visual merchandising concepts that support company objectives and drive incremental sales to increase market share and company profit. Responsible for 7 regions under 4 name-plates (Parisian, Bon-Ton, Elder Beerman and Carson Pirie Scott) with Regional Visual Director as direct reports. New store/renovation, merchandise adjacencies.

Milwaukee

Develop and communicate visual merchandising concepts to support key strategic initiatives and corporate direction. Strategic alliance between management and merchant teams to determine specific visual and fixture needs to support business development. Design, source, purchase and communicate seasonal and trend programs for all divisions with a focus on.

Greater Chicago Area

Direct and participate in the education and implementation of corporately established visual merchandising standards to include seasonal and trend execution with stores group. Focus on visual and merchandising opportunities that will drive business and support corporate merchandising programs. Conduct regional store tours with Director of Stores, store and.