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Bruce Shalett is an investor, board director, and advisor whose success has been driven by extensive experience as an entrepreneur and operating executive. With a background in management consulting, restructuring advisory services, private equity and venture capital investing, his career has spanned the capital structure. As a result of this diverse knowledge base, Bruce has been able to create value for numerous consumer-facing companies at different inflection points in their growth and needs. Bruce is currently President and Chairman of Zeem Solutions, a pioneer in providing small and medium fleets access to the electrification economy, without the upfront capital costs. Our fleets-as-a-service model helps fleet operators transition to a range of electric vehicles including shuttles, last mile-delivery vans and other light-duty vehicles, while we take on the costs of owning and maintaining vehicles and charging infrastructure. With the largest EV charging depot at LAX, Zeem is committed to hiring under-represented talent through its partnership with the Veterans Administration and directly within the community of Inglewood. To learn more, please visit us at zeemsolutions.com.Bruce formerly served as Founder and Co-Chairman of Wellway Health, an early stage company which produced an innovative science-based frozen meal program that was developed by The Campbell’s Soup Company and is the only clinically proven food program to simultaneously reduce blood pressure, blood sugar, cholesterol and weight. Bruce led every aspect of business operations as well as strategic planning and capital raising activities. Bruce has spent more than 10 years as principal of BS Freeman Capital, a private investment entity he founded which focuses on actively managed investments in the consumer/ branded products arena. His portfolio has comprised industries ranging from food and wellness, to electric vehicles, to revived old consumer brands. He has served on a number of private company boards.Bruce graduated from the University of Pennsylvania’s Wharton School, with a B.S. in Economics in 1988, and earned his MBA at Harvard Business School in 1993.
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Managing DirectorBs Freeman Capital, LlcUnited States -
FounderBds7 Ventures Llc Mar 2024 - PresentManagement company for a variety of early stage ventures in technology-enabled marketing services.
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ChairmanZeem Solutions Sep 2023 - PresentInglewood, California, Us -
Executive ChairmanZeem Solutions Apr 2018 - Sep 2023Inglewood, California, UsZeem is a pioneer in providing small and medium fleets access to the electrification economy, without the upfront capital costs. Our Efleet-as-a-service model helps fleet operators transition to a range of electric vehicles including shuttles, last mile-delivery vans and other light-duty vehicles, while we take on the costs of owning and maintaining vehicles and charging infrastructure. To learn more, please visit us at zeemsolutions.com. -
Strategic AdvisorEthel Street Management Jan 2022 - PresentAllentown, Pennsylvania, UsEthel Street Management is a technology-enabled property management company focused on small commercial and multi-family residential real estate in the Lehigh Valley. The company is uniquely focused on serving the specific needs of passive real estate investors. -
Managing DirectorBs Freeman Capital, Llc May 2001 - PresentThis is my personal investment vehicle. Over the years, I have sourced investment opportunities in small to middle market private equity deals. Generally, I prefer to work with skilled operators and other value-accretive investors, implement creative financing and governance structures to acquire a "position of strategic influence." Maintain a hands-on relationship with portfolio companies.Investment holdings include companies in the frozen food, consumer goods, electric vehicle manufacturing and services, restaurants, and professional services sectors.
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Strategic AdvisorBevel Brands Inc Aug 2013 - Dec 2021Bevel Brands, LLC is a brand management platform formed to acquire, manage and grow established Consumer Product companies/brands with a goal of increasing sales/profitability and a focus on increased shareholder value and returns to Bevel investors. -
Founder, Interim Ceo And Executive ChairmanWellway Health Sep 2013 - Jan 2021Wellway Health is a nutrition and technology company focused on improving the lives of those with cardiometabolic conditions like diabetes, hypertension and cardiovascular disease by helping them to manage and, ultimately, reverse their disease states through positive lifestyle changes. Specifically, Wellway combines a best-in-class digital therapeutic mobile app with a clinically tested nutrition program (developed by Campbell Soup Company for over $100mm) to deliver unprecedented health outcomes and a friction-free user experience. Our mission is to eradicate preventable lifestyle chronic conditions.
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Faculty MemberColumbia University In The City Of New York Jan 2020 - May 2020New York, Ny, UsSpring 2020, I served as an Adjunct Faculty Associate teaching a class in Organizational Behavior at Columbia's School of Professional Studies, fulfilling a lifelong desire to support education and enrichment in an academic environment. -
Advisor/ Limited PartnerLunch Partners Nov 2017 - Dec 2018New York, New York, UsLunch Parters is a group of leading marketing and innovation professionals that has come together to invest in early stage companies with brilliant, passionate leaders. Our objective is to rally around the companies we invest in, supporting them with unique expertise and strategic guidance. We are sector agnostic but strive to identify founder-led companies, at seed and early A round funding stage, with a bias towards passionate entrepreneurs who are supported by teams with substantial domain expertise. We look for products and services that demonstrate clear purpose, market demand and massive potential. We love teams that leverage consumer intelligence and operational excellence to establish and grow a direct, one-to-one connection with consumers. We work with businesses that are prepared to benefit meaningfully from our support. -
Co-Founder And Managing DirectorWynston Hill Capital Jan 2006 - Feb 2015Founder and largest shareholder of boutique merchant banking and wealth management firm. Raised hundred of millions of dollars of growth equity capital for early stage companies in variety of industries. Oversaw the firm's investment banking activities with a focus on consumer packaged goods and technologies related to the nascent commercial electric vehicle industry.
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Vice PresidentPegasus Capital Advisors/ Pario Ventures Jan 1998 - Aug 2000Venture capital with an emphasis on the advertising and marketing services areas.
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Vice PresidentGreenwich High Yield 1996 - 1998High yield research analyst
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Vice PresidentGoldin Associates, Llc 1994 - 1996Junior member of leading bankruptcy/ restructuring advisory firm.
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AssociateThe Canaan Group 1989 - 1991
Bruce Shalett Skills
Bruce Shalett Education Details
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Harvard Business SchoolManagement -
The Wharton SchoolEntrepreneurial Management And Marketing -
The Wharton SchoolEconomics
Frequently Asked Questions about Bruce Shalett
What company does Bruce Shalett work for?
Bruce Shalett works for Bs Freeman Capital, Llc
What is Bruce Shalett's role at the current company?
Bruce Shalett's current role is Managing Director.
What is Bruce Shalett's email address?
Bruce Shalett's email address is bs****@****mac.com
What is Bruce Shalett's direct phone number?
Bruce Shalett's direct phone number is +191482*****
What schools did Bruce Shalett attend?
Bruce Shalett attended Harvard Business School, The Wharton School, The Wharton School.
What skills is Bruce Shalett known for?
Bruce Shalett has skills like Corporate Development, M&a Experience, Lbo, Debt, Corporate Finance, Investments, Alternative Investments, Business Strategy, Asset Management, Business Valuation, Buyouts, Capital.
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