Bruce Tan Email and Phone Number

1. Driving the Brand vision and serve GC consumers through products.2. Work closely with global merchandise team and local teams to drive products strategy and incubate newness and innovation, based on the consumers insights, to drive the vision as well as business opportunities.3. Products portfolio management - price/flow/distribution/life cycle/launch, etc.

1. Drive integrated GC category commercial strategy across both owned retail and wholesale to deliver premium consumer experience and profitability for both NIKE and retailers.2.Lead and drive distribution strategy and ensure a sustainable growth through both retail and digital. 3. Drive cross function alignment on seasonal strategy, seasonal sales target, product priority and brand support, lead and execute seasonal sell in meeting, work with account executive team to make sure the strategy is correctly delivered to retailers so that they can have the right investment season by season. 4. Business forecast and review, to find business opportunities and risks, make sure cross functions are all align with the result and optimize the business in the future investment. 5.Drive cross function pilot projects to optimize the business then analysis the result to see if they can be scaled to the whole marletplace to maximize business.

Channel management. Build and maintain close relationship with existing channel partners and work with 3rd party platform to build brand and promo event. Try every thing to make sure sales goes up and finish the annual target. Monitor both sales and marketing related performance of Online sales and keep with finance plan. Plan all the promotion events in advance and update weekly promotion calendar. Work with different departments such as inventory management team, editorial team, marketing team and TP to deliver online events.Including inventory preparation, visual effects, marketing campaign as well as system setting up communication. Make sure everything is prepared before the deadline. Monitoring daily sales/weekly sales/ monthly sales and traffic trend, adjust plan in time to make sure every promotion event will meet the target. I also responsible for the daily operation including customer feedback solution, DC operation (packaging and courier improvement plan), vendor management, etc. communicate with vendors to improve the service and product. Moreover, I work as ecommerce marketing role, which includes EDM and SMS brief and sending arrangement. I also responsible for brand app operation&management.

Responsible for divisional expenses, store ROD, DC expenses,including working with business partners to understand and control the overhead spend timing and amount. P&L consolidation and analysis. Review actual vs. budget and forecast and trends to identify potential risks and opportunities. Be responsible for budget preparation, including template, communication, data collection. Analyze P&L items and dig into detail reason. Provide list of cause of change with solid data. Oversee and manage the continued development of budgeting, forecasting and modeling related tools-ability to simplify process and improve accuracy. Provide management team with insightful decision support and drive ad hoc financial analysis as required.