Working as an independent advisor, my specialism is positioning strategy and brand differentiation for large organisations, especially people-to-people businesses. I help my clients work out who they are and what sets them apart; I then help them build a differentiated reputation for their organisation in their market. I help people understand what it means to be part of their organisation and how they can effectively communicate with the outside world. This gives the business a renewed sense of purpose, direction and energy. Increased market profile and consistent messaging boost new business success, attract recruits and interest journalists.I often work with organisations that are going through change or that need to re-focus - eg mergers, acquisitions, rapid growth or marketplace shifts. Contact is generally at the most senior level.My clients have included some of the largest global and national law firms, leading global natural resources businesses, a number of manufacturing groups and leading consumer goods and services businesses.Specialties: BrandingPositioning strategyCorporate identity Re-BrandingValues and Service Philosophy Employer and Recruitment BrandingInternal CommunicationsRepositioningMarketing communicationsCulture and BehaviourAdvertising