Lead Integrated branding and ads solution to large consumer companies in China to expand globally (US, EU,JP marketplace etc).1. Brand building consultation for top Amazon CN cross-border sellers to transform to a global brand and has successfully initiated ground breaking brand building success cases with industry impact globally, by leading customers' through integrated marketing campaign to drive brand's awareness among local consumers.2. Provide market insight as well as ads… Show more Lead Integrated branding and ads solution to large consumer companies in China to expand globally (US, EU,JP marketplace etc).1. Brand building consultation for top Amazon CN cross-border sellers to transform to a global brand and has successfully initiated ground breaking brand building success cases with industry impact globally, by leading customers' through integrated marketing campaign to drive brand's awareness among local consumers.2. Provide market insight as well as ads strategy proposal and optimization suggestion for client to further grow their business with Amazon as a cross-border e-commerce business.3.Support local brand/supply chain business growth globally on Amazon ecommerce for the cross-border business.Industry Success Casehttps://advertising.amazon.com/blog/orolay-rekindled-consumer-passion-with-drophttps://mp.weixin.qq.com/s/L1uoxykVmNVS8Un6Boc2Qg Show less

 Digital marketing & PR: Manage social media including Wechat, Weibo and Facebook (Taiwan and Korea); industry vertical media buying optimization and search engine performance tracking; media events planning to announce TI new semiconductor products.  Market research: Gain insights into target customer profile and optimize product communication strategy based on the both quantitative and qualitative research. E-commerce sales management: Localize a US copyrighted IC book to China… Show more  Digital marketing & PR: Manage social media including Wechat, Weibo and Facebook (Taiwan and Korea); industry vertical media buying optimization and search engine performance tracking; media events planning to announce TI new semiconductor products.  Market research: Gain insights into target customer profile and optimize product communication strategy based on the both quantitative and qualitative research. E-commerce sales management: Localize a US copyrighted IC book to China market. Negotiate and set up business models with local publisher and e-commerce retailers on Tmall and JD, from publication to sales and distribution management.  Product-driven campaign planning: Initiate TI industry seminars across 6 cities across Asia (including Taiwan and Korea) to reach and engage with potential target customers and created the full-day live stream session to extend reach. Show less

*Marketing Campaign: Lead Mobike x OMO x YHD integrated crossover marketing campaign（online + offline） and achieved historical high 133% sales uplift in YHD; Q3 campaign coordination and OV pre-roll resources allocation for JD and Tmall.*Sales Management: Bundle pack management including NPD strategy, pricing and portfolio; work with R&D and Supply chain team to optimise bundle repacking oncost.

Jun.2014-Present Philips (China) Investment Co.Ltd Assistant Marketing ManagerJul.2016 -present Floor Care and Garment Care Marketing Management *New Product Development and Launch: Work with global team on new product launch deliverables development (inlcuding APP).based on consumer insight and market analysis; Establish product, pricing and channelization strategy, sales and listing target, packaging approbation and deliver new products to the… Show more Jun.2014-Present Philips (China) Investment Co.Ltd Assistant Marketing ManagerJul.2016 -present Floor Care and Garment Care Marketing Management *New Product Development and Launch: Work with global team on new product launch deliverables development (inlcuding APP).based on consumer insight and market analysis; Establish product, pricing and channelization strategy, sales and listing target, packaging approbation and deliver new products to the market*Marketing Communication and Activation: Initiate 360°integrated marketing campaign based on consumer insight for the new robotics vacuum cleaner products including both ATL and BTL campaign as well as promoter training and counter demonstration upgrade within allocated budget;*E-commerce Platform Management: Work closely with JD and Tmall on making 6.18 and 11.11promotion plan；sales tracking and analysis，regular web analytics tracking and conversion rate improvment, promotion planning*Offline retail management: Work closely with offline retail and trade marketing team to execute counter upgrade pilot projects and other sponsored events, road show,second display and improve counter POSM, display and listing;manage category sales for other channels including L&I, B2B etc. *P&L and PriceWaterFall Analysis: Assist in setting 2016 sales rolling forecast and 2017 AOP; Assit in product P&L management for Floor care and drive for IGM improvement; Margin and A&P funding management*Performance review: Quartely/monthly management meetng reporting deck preparation inlcuding marketing,sales, product profitability,tradestock and SIOP; Roadmap and linchart management for total vacuum cleaner business. Show less

Sep.2014-Jun.2016 Management Trainee*Kitchen Appliances Marketing Management: Work with Netherland team to develop the new generation Airfryer APP based on the China localized needs and activate the new generation airfryer through 360°campaign including Digital, PR, e-commerce, counters demonstration; Support 2016 Philips national authorized dealer conference to review the category sales performance, deliver new year kitchen… Show more Sep.2014-Jun.2016 Management Trainee*Kitchen Appliances Marketing Management: Work with Netherland team to develop the new generation Airfryer APP based on the China localized needs and activate the new generation airfryer through 360°campaign including Digital, PR, e-commerce, counters demonstration; Support 2016 Philips national authorized dealer conference to review the category sales performance, deliver new year kitchen appliances business strategy and introduce new products.*Air Cleaner Business Trade Shopper Marketing: Offline retail campaign planning for Air Purifier, Air Humidifier and Air Dehumidifier products;Offline counter demonstration upgrade with new digital tools : Took initiative to integrate digital campaign resources (PC online, Yesky) to provide new sales POSM tools for offline retail counters with Tent cards and QR code. The initiative succeeded in enhancing promoters’ sales confidence and achieved strong sales result for over 200 counters.*Philips Shanghai Brand Office Sales Management Show less

This internship experience has enabled me to obtain an overall and in-depth understanding of the UK healthcare market; Independently completed a 30-page UK Healthcare Market Report based on in-depth market research. The report was referenced when making new product long term marketing strategy.

This internship has helped me better understand the marketing process and some basic banking knowledge and foregin exchange concepts as well.•Supported CMB Marketing (HSBC China Headquaters) with the folowings:•Brand development•Customer contacting•Data analysis, files translation•Customer Online Courses

This internship has provided me a great platform to communicate with foreign students of different cultural background and helped me better understand the western education.