Critical evaluation of every aspect of the business, from initial contact through claim closure. Integral executive role coordinating and aligning efforts within the organization - Front Office, Human Resources, Clinical Operations, Billing, Sales, Brand Team, Data Analytics, Accounting, Program Development, Workers' Compensation - to drive the ultimate customer experience (both external customers and internal customers) resulting in top line revenue growth.

Strategic representation of multiple product lines to key thought leaders in the orthopedic market. I work closely with surgeons and operating room staff to provide exceptional service and ensure complete satisfaction and understanding of a vast product line, including MTF biologics, Conmed/Linvatec Sports Medicine implants and instrumentation, and Hall Surgical Powered Instruments. Work as a collaborative and contributing teammate with other members of the Midwest Medical team and support my internal and external customers with a primary emphasis on the needs of the patient, the physician, and the medical centers that I serve. Midwest Medical is a distributor of durable medical equipment and orthopedic devices. Our goal is to provide the most attentive, knowledgeable service in the Orthopedic and Post-Operative market. We supply only the most technologically advanced, proven surgical implants and equipment from the world's most trusted manufacturers.

Strategic Growth and development of a net $46 million region across 4 states including Missouri, Illinois, Indiana and Arizona. Responsible for the deployment of a sales force and sales strategy to drive key growth indicators. Work as a collaborative team member within the sales team and coach, develop and mentor my team members. Provide feedback to marketing and the brand team to develop, produce and execute highly effective go-to-market brand strategies that result in increased brand awareness within the medical community and drive customer loyalty. Key driver of business planning for each market to include annual territory/regional SWOT analyses, identification of critical issues and the development, revision and subsequent execution of a multi-tiered business plan. Present to leaders and management on advancement towards key organizational objectives and key successes/key challenges that affect growth positively or negatively. Develop and adapt quarterly action plans to achieve/exceed key performance indicators.Maintain responsibility for my own territory of physicians in addition to the responsibilities and actions listed above. Territory value exceeds $6 million annually. Strategy includes defending key accounts as well as procuring new business by developing relationships and selling our services to gain market share. Focus is on consultative sales efforts with specific emphasis on the customers' needs. Key customers include: Orthopedic Surgery (Sports, Reconstructive, Hand, Spine and Trauma), Non-Operative Sports Medicine, Physiatry (PM&R), Neurosurgery, Podiatry, Neurology, Pain Management, Internal Medicine, Family Medicine, General Medicine, Otolaryngology, Urology, and OB/GYN.Attend and network regularly at industry trade shows and conferences. Work with other team members to plan, refine and execute educational (large group and small group) focus groups and roundtables with key decision makers and thought leaders.

11+ years of medical sales in the highly competitive St. Louis outpatient Physical Therapy market. Responsible for developing and implementing a sales structure and the deployment of a sales team that drives growth, maximizes customer interaction, and leads to increased share of voice. Through my own territory and my representatives' territories, we develop and maintain relationships with key business drivers with primary emphasis on specialties such as: Orthopedics (Sports, Reconstructive, Hand, Spine, Trauma), Sports Medicine, Physical Medicine and Rehabilitation, Podiatry, Plastic Surgery, Neurosurgery, Neurology, Internal Medicine, Family Medicine, General Medicine, Urology, OB/GYN, and Otolaryngology.Develop and maintain relationships with other key customers including: Employer groups and their representatives, Insurance Companies, Third Party Administrators, Insurance Brokers, and Nurse Case Managers. Analyze data, contracts and work with company ownership to negotiate new contracts leading to revenue growth.Key leader in new store launch planning as well as new product line development and growth. Worked with and led multiple team members to develop and execute a plan that led to rapid growth during new facility and new product launches. Worked closely with the marketing department to brainstorm and develop new, innovative and strategic go-to-market brand strategies including print materials, promotional, website, social media as well as internal branding, including staff dress code, clinic appearance/signage. Regularly meet with and present to management and department heads within the organization with regards to progress towards business development and organization objectives. Give regular updates on key performance indicators, successes/challenges positively or negatively affecting the organization (including competition updates), critical issues and a team/departmental action plan.

Drive market share growth and product acceptance of 3 key products in the medical community: Celebrex, Detrol, and Depo Provera through strategic planning and teamwork with management and peers. Actively defend key accounts and develop new business relationships through cold-calling, networking. Steal market share from competitors through specific, targeted efforts in top, low-prescribing accounts. Awarded with District Selling Expert award in 2001 and 2002. Was selected for and participated in Sales Management Development and Testing in August 2002. Primary customer base included: Internal Medicine, Family Medicine, General Medicine, Urology, OB/GYN in the St. Louis region. Participated in the launch of 2 products: Bextra and Detrol LA.

Staff physical therapist in a busy, growing outpatient practice. Responsible for the evaluation and treatment of a wide variety of patient types with a wide variety of diagnoses.Directly managed a caseload of 65-75 patients per week. Communicated regularly with referring physicians verbally and through documentation regarding the patients' progression in therapy.Led the clinical education program for the organization and was responsible for the placement of PT students in their clinical internships.Regularly volunteered to be a clinical instructor for new and more experienced physical therapy students.Received the Clinical Educator of the Year Award from Saint Louis University Department of Physical Therapy in 1999 for my work with one of their students.