Responsible for developing and implementing successful brand strategy for CSD category with the two brands: Faith and Lemona- Create and implementing business plan on branding, marketing and commercials activities- Responsible on new product concept, launching plan and strategy to achieve the business goals- Conduct market research to identify consumer trends, guiding product innovation- Collaborated with trade and sales team to develop and execute promotional strategies-… Show more Responsible for developing and implementing successful brand strategy for CSD category with the two brands: Faith and Lemona- Create and implementing business plan on branding, marketing and commercials activities- Responsible on new product concept, launching plan and strategy to achieve the business goals- Conduct market research to identify consumer trends, guiding product innovation- Collaborated with trade and sales team to develop and execute promotional strategies- Managed monthly product forecasting requirements to achieve fitting inventory targets- Manage brand budgets and allocate resources amongst projects Show less

In charge of developing, executing and monitoring brand strategies for brand Diem 10 and Colokit, including: -Build and execute ATL & BTL campaigns to support specific marketing objectives across different segments.-Monitored marketing KPIs to evaluate performance and implement course corrections.-Developed and monitored adherence to marketing budget, overseeing expenses and vendor choices.-New products development, from concept through commercialization, supporting product… Show more In charge of developing, executing and monitoring brand strategies for brand Diem 10 and Colokit, including: -Build and execute ATL & BTL campaigns to support specific marketing objectives across different segments.-Monitored marketing KPIs to evaluate performance and implement course corrections.-Developed and monitored adherence to marketing budget, overseeing expenses and vendor choices.-New products development, from concept through commercialization, supporting product design and packaging, marketing planning and monitoring. Show less

In charge of planning and executing marketing strategies for Loveramics - an internationally recognized ceramics brand:-Supported new and existing locations in marketing efforts.-Recruited and collaborated with brand ambassadors and social media influencers to increase following and brand awareness.-Reviewed campaigns to assess the success of each and progress against targets to help marketing leaders proactively adjust strategies.