Bruce Mcfarland

Bruce Mcfarland Email and Phone Number

SEO and Social Marketing @ Semantic Advantage, Inc.
austin, texas, united states
Bruce Mcfarland's Location
Austin, Texas, United States, United States
Bruce Mcfarland's Contact Details

Bruce Mcfarland personal email

n/a

Bruce Mcfarland phone numbers

About Bruce Mcfarland

Leadership: Recruitment, development & leadership of successful sales, marketing & business development teams. Strategy: • Business strategy, planning & operations• Business & market assessment, new product/channel/market launch strategy, life cycle management• Digital strategy: Integrated SEO, SEM and Social Marketing• Acquisition evaluation, planning & integration• Strategic technology, channel & solutions alliancesMarketing: • Recruitment & management of global marketing teams • Brand definition & development, positioning, messaging• Online marketing strategy and metrics-based performance management• SEO, SEM, website content development & optimization • Demand creation and lead generation• Permission-based marketing, social commerce, wikis and blogs • Channel strategy, development & marketing support• Corporate Communications, PR & Marketing Communications• Targeted marketing to Healthcare, Government & Financial Services verticalsSales: • Recruitment & management of global sales teams & channel partnershipw• Enterprise IT systems, storage, software (incl SaaS) & services sales• PC systems, peripherals, software & services• Systematic forecasting, lead management, personal selling, pipeline management and reporting• Training in Strategic Selling (Miller-Heiman) and SPIN Selling (Huthwaite)Technology:• Networking, Systems/Network Management and Security• RDBMS, Data Modeling, DB2, IMS, Oracle, SQL ServerTools:• SEO/Web Analytics: Adobe/Omniture, Google Analytics, Google Webmaster Tools, Webtrends• SEM/PPC/Online Advertising: Google AdWords and AdSense, Microsoft adCenter, Facebook, LinkedIn, Twitter, Yahoo display ads• Social Marketing: Facebook, Twitter, LinkedIn, YouTube, Google+, Orkut, HootSuite, TweetDeck, KloutCRM: Microsoft Dynamics, NetSuite, Oracle/Siebel, Salesforce.comMicrosoft Office: Word, Excel, Access, Outlook, PowerPointGoogle Apps: Alerts, Blogger, Calendar, Docs, Gmail, Google+, Places, Picasa, YouTubeSpecialties: • Marketing Strategy• Branding and Brand Development• Search Engine Optimization SEO• Social Marketing• Online Reputation Management• Channel Sales and Marketing• Enterprise Systems Management and Security

Bruce Mcfarland's Current Company Details
Semantic Advantage, Inc.

Semantic Advantage, Inc.

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SEO and Social Marketing
austin, texas, united states
Website:
semantic-ad.com
Employees:
1
Bruce Mcfarland Work Experience Details
  • Semantic Advantage, Inc.
    Marketing Director
    Semantic Advantage, Inc. Feb 2008 - Present
    Austin, Tx
    Management of SEO and Social Marketing services engagements• Sale and project management of online marketing programs including website development, search engine optimization, social media marketing, search engine marketing (PPC) campaigns, display advertising and email marketing• Advise clients on digital strategy, brand development, reputation management, messaging and online promotions• Conduct marketing and communications campaigns for Central Texas businesses• Develop SEO-friendly website content, social media profiles and postings, online ads, articles and press releases • Manage proposal development, contracts, budgets, billing and expenses
  • Anue Systems
    Director Of Marketing And Strategic Alliances
    Anue Systems Feb 2007 - Jan 2008
  • Enexity
    Vp, Enterprise Sales
    Enexity Apr 2006 - Nov 2006
  • Motion Computing
    Director Of Channel Sales
    Motion Computing Dec 2003 - Feb 2006
  • Bmc Software
    Manager, Business Development
    Bmc Software May 1996 - Mar 1999
  • Ibm/Tivoli Systems
    Strategic Partnerships Manager
    Ibm/Tivoli Systems Aug 1994 - Apr 1996
  • Novell
    Strategic Relations Director
    Novell 1989 - 1994

Bruce Mcfarland Skills

Seo Sem Ppc Analytics Social Media Social Media Marketing Social Marketing Online Marketing Online Advertising Online Branding Corporate Communications Corporate Branding Brand Development Brand Communication Online Reputation Management Public Relations Public Speaking Word Of Mouth Marketing Email Marketing Marketing Strategy Strategic Partnerships Channel Marketing Channel Partners Multi Channel Marketing Content Development Integrated Marketing Lead Generation Strategy Demand Generation Saas Web Marketing Crm Salesforce.com Digital Strategy Marketing Google Adwords Marketing Communications Google Analytics Advertising Business Development B2b Marketing Blogging Marketing Automation Mobile Marketing Web Analytics Enterprise Software Management Start Ups Sales Product Management

Bruce Mcfarland Education Details

Frequently Asked Questions about Bruce Mcfarland

What company does Bruce Mcfarland work for?

Bruce Mcfarland works for Semantic Advantage, Inc.

What is Bruce Mcfarland's role at the current company?

Bruce Mcfarland's current role is SEO and Social Marketing.

What is Bruce Mcfarland's email address?

Bruce Mcfarland's email address is br****@****ink.net

What is Bruce Mcfarland's direct phone number?

Bruce Mcfarland's direct phone number is (512) 799*****

What schools did Bruce Mcfarland attend?

Bruce Mcfarland attended Bryant University, The University Of Connecticut.

What skills is Bruce Mcfarland known for?

Bruce Mcfarland has skills like Seo, Sem, Ppc, Analytics, Social Media, Social Media Marketing, Social Marketing, Online Marketing, Online Advertising, Online Branding, Corporate Communications, Corporate Branding.

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