Bruce Mcfarland Email and Phone Number
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Leadership: Recruitment, development & leadership of successful sales, marketing & business development teams. Strategy: • Business strategy, planning & operations• Business & market assessment, new product/channel/market launch strategy, life cycle management• Digital strategy: Integrated SEO, SEM and Social Marketing• Acquisition evaluation, planning & integration• Strategic technology, channel & solutions alliancesMarketing: • Recruitment & management of global marketing teams • Brand definition & development, positioning, messaging• Online marketing strategy and metrics-based performance management• SEO, SEM, website content development & optimization • Demand creation and lead generation• Permission-based marketing, social commerce, wikis and blogs • Channel strategy, development & marketing support• Corporate Communications, PR & Marketing Communications• Targeted marketing to Healthcare, Government & Financial Services verticalsSales: • Recruitment & management of global sales teams & channel partnershipw• Enterprise IT systems, storage, software (incl SaaS) & services sales• PC systems, peripherals, software & services• Systematic forecasting, lead management, personal selling, pipeline management and reporting• Training in Strategic Selling (Miller-Heiman) and SPIN Selling (Huthwaite)Technology:• Networking, Systems/Network Management and Security• RDBMS, Data Modeling, DB2, IMS, Oracle, SQL ServerTools:• SEO/Web Analytics: Adobe/Omniture, Google Analytics, Google Webmaster Tools, Webtrends• SEM/PPC/Online Advertising: Google AdWords and AdSense, Microsoft adCenter, Facebook, LinkedIn, Twitter, Yahoo display ads• Social Marketing: Facebook, Twitter, LinkedIn, YouTube, Google+, Orkut, HootSuite, TweetDeck, KloutCRM: Microsoft Dynamics, NetSuite, Oracle/Siebel, Salesforce.comMicrosoft Office: Word, Excel, Access, Outlook, PowerPointGoogle Apps: Alerts, Blogger, Calendar, Docs, Gmail, Google+, Places, Picasa, YouTubeSpecialties: • Marketing Strategy• Branding and Brand Development• Search Engine Optimization SEO• Social Marketing• Online Reputation Management• Channel Sales and Marketing• Enterprise Systems Management and Security
Semantic Advantage, Inc.
View- Website:
- semantic-ad.com
- Employees:
- 1
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Marketing DirectorSemantic Advantage, Inc. Feb 2008 - PresentAustin, TxManagement of SEO and Social Marketing services engagements• Sale and project management of online marketing programs including website development, search engine optimization, social media marketing, search engine marketing (PPC) campaigns, display advertising and email marketing• Advise clients on digital strategy, brand development, reputation management, messaging and online promotions• Conduct marketing and communications campaigns for Central Texas businesses• Develop SEO-friendly website content, social media profiles and postings, online ads, articles and press releases • Manage proposal development, contracts, budgets, billing and expenses -
Director Of Marketing And Strategic AlliancesAnue Systems Feb 2007 - Jan 2008
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Vp, Enterprise SalesEnexity Apr 2006 - Nov 2006 -
Director Of Channel SalesMotion Computing Dec 2003 - Feb 2006
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Manager, Business DevelopmentBmc Software May 1996 - Mar 1999 -
Strategic Partnerships ManagerIbm/Tivoli Systems Aug 1994 - Apr 1996
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Strategic Relations DirectorNovell 1989 - 1994
Bruce Mcfarland Skills
Bruce Mcfarland Education Details
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Marketing -
Mathematics
Frequently Asked Questions about Bruce Mcfarland
What company does Bruce Mcfarland work for?
Bruce Mcfarland works for Semantic Advantage, Inc.
What is Bruce Mcfarland's role at the current company?
Bruce Mcfarland's current role is SEO and Social Marketing.
What is Bruce Mcfarland's email address?
Bruce Mcfarland's email address is br****@****ink.net
What is Bruce Mcfarland's direct phone number?
Bruce Mcfarland's direct phone number is (512) 799*****
What schools did Bruce Mcfarland attend?
Bruce Mcfarland attended Bryant University, The University Of Connecticut.
What skills is Bruce Mcfarland known for?
Bruce Mcfarland has skills like Seo, Sem, Ppc, Analytics, Social Media, Social Media Marketing, Social Marketing, Online Marketing, Online Advertising, Online Branding, Corporate Communications, Corporate Branding.
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