Bruce Avery Email & Phone Number

Sunnyvale, Ca, Us

New York, Ny, Us

Hired to manage new business development within the Direct Access Program. Built strategy and program infrastructure from the ground up, including the recruitment of top business development professionals and implementation of goal driven processes. Managed a team of business development professionals and identified potential partners in order to increase supply and revenue.  Forged strategic partnerships with large ticket rights holders to increase ticket inventory in verticals including ticketing, theater, performing arts, live concerts, festivals and sporting events.  Built complete infrastructure and optimized sales processes, best practices, and enhanced the sales cycle, and tracked all activities using CRM infrastructure.  Secured $12M relationship within the entertainment vertical, with $20M in potential total revenue.  Identified and captured relationship in the comedy and live music vertical, securing $10M in revenue and opening a new market segment. Managed Pandora concert series partnership, ensuring success and positioned the primary ticketing initiative to outperform all revenue goals and objectives.

Recruited to drive revenue growth for Canada and Central U.S. regions by maintaining consistent pipeline of cloud-based ticket infrastructure products. Defined short- and long-term product road map by communicating frequently with development and product management units. Directed client service team, and led sales cycle from initial cold call to close of business. Successfully attained sales presence in Canada despite difficult external conditions by generating innovative sales campaigns and strategies, resulting in a 200% increase in Canadian territory sales.  Surpassed company sales quotas by 200% by consistently closing new accounts and executing effective product demonstrations.  Recognized as #1 Territory Sales Manager of 2011 for excellence in sales volume, revenue growth, and account renewals.

San Diego, Ca, Us

Selected to launch Northern California office location and champion market share for provider of SaaS box office management software.  Identified new account prospects by strategically networking, participating in large-scale industry trade shows, and leveraging prior network of industry contacts.  Accomplished 90% of RFPs responded to within sales territory by coordinating company presence across numerous RFP possibilities.  Topped company sales quotas by 200% and delivered over $500K of product and services year-over-year.  Named Top Sales Account Manager and presented with Sales Person of the Month Award six times within 12 months.

Bachelor Of Science, Marketing

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services