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As an experienced Channel Leader and strategic visionary with a strong technical background, Bruce possesses a unique blend of skills that delivers successful go to market strategies for a diverse set of technology companies. With a sharp focus on channel leadership and forging strategic alliances, he is dedicated to comprehending and aligning various business models to drive meaningful results.Over 30 years, Bruce has become a recognized leader in various industries working closely with system integrators, service providers, consultants, distributors, and national and regional channel partners. He understands the importance of measuring success through key performance indicators, ensuring that every initiative he leads is driven by data-driven decision-making and delivers measurable results.Bruce has a keen ability to forge executive sponsorships and nurture strategic alliances while creating powerful networks that drive growth and innovation. His cross-functional abilities are a hallmark of his success. His exceptional communication skills are evident in his captivating presentations, where he effectively articulates complex ideas and strategies to diverse audience. And, he leverages diverse resources within organizations, creating a collaborative environment where strategic thinking and technical execution harmoniously come together.Beyond his professional endeavors, Bruce is a champion of positive change in his community. As a co-founder and leader of Human Powered Delray (HPD), a non-profit board, he has been instrumental in leveraging technical solutions to create a safer and more viable transportation network for pedestrians and cyclists. His strategic approach and technical acumen have played a significant role in securing $40M in grants for the city, demonstrating the profound impact of his work beyond the corporate world.Whether it's driving executive sponsorships, establishing strategic alliances, or supporting his community, Bruce's passion for transformative success is unwavering, leaving a lasting impact wherever he goes.
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Sr. Strategic Alliance ManagerOktaAnnapolis, Md, Us -
Vice President, Strategic PartnershipsMce Systems Jul 2024 - PresentTel-Aviv, IlDeveloped, led, and executed a strategic partnership strategy leveraging LLM and Applied AI technologies to deliver diagnostic and targeted revenue generation opportunities for customers. -
Entrepreneur And Ai ConsultantSelf-Employed May 2022 - Aug 2024Establishing AI and partnership strategies for boutique AI Companies with larger SI organizations
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Global Director Of Consultancies And Systems IntegratorsNvidia Aug 2016 - Apr 2022Santa Clara, Ca, Us• Developed NVIDIA’s Global SI Partner Program from the ground up.• Proved out and built partnerships with 7 GSIs around Analytics, AI and Cyber Security.• Created and Developed the Services Delivery Partner Program (NPN-SDP) focused on boutique deep learning AI partners. Onboarded 20 global partners.• Built and led the GSI team who were responsible for multiple transformative AI wins in Telco, Federal, Automotive, and Retail. • AI Technologies spanned Cyber Security, Autonomous Systems, and general AI Models.• Led these wins by bringing together a complex ecosystem of partners delivering a complete and unified solution meeting the customers needs. -
ChairmanHuman Powered Delray 2013 - 2021We created a community organization to promote safe and viable human-powered transportation in Delray Beach. With FL being the most unsafe state in the US to bike or walk, something had to be done. Since inception, we: - won three multi-million dollar grants for the city totaling ~$9M - created a Ped/Bike Master Plan which was approved by the City Commission - Initiated more green space - "driving" a sidewalk policy for the city - promoting greenway's along Florida's canals connecting cities and communities together Our Mission and Vision: Human Powered Delray (HPD) is a non-profit 501(c)3 citizen advocacy and education group made up of Delray Beach residents who want to make it safer, easier, and more fun to walk and bike in this All-America City. We work with local and regional...
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Business Development ManagerCisco Aug 2007 - Aug 2016San Jose, Ca, Us• Established and executed a national channel strategy for two Global partners: Accenture and Touchbase.• Received the FY09 Chairman’s Club Award and FY08, FY10, and FY11 Sales Champion Award (top 1% and 5% respectively for individual contributors globally in both sales and leadership)• Worked with Accenture to achieve Cisco's highest level of partnership (Gold) in their first year as a Cisco partner• Developed a monthly internal global communications campaign named the Eye on ACBG (Accenture Cisco Business Group) on impactful subjects targeted at Cisco and Accenture sales teams.• Organized two virtual teams in the US field for scalability and enabling sales engagements supporting both Accenture and Touchbase - received the Leadership Channel Account Manager of the Year in ’08• Received Enterprise Next Generation Partnering of the Year award in FY11 and Lead and Scale award for FY12. -
Channel Account ManagerCisco Feb 2005 - Jul 2007San Jose, Ca, Us• Set the channel strategy and direction for two local Cisco sales regions by establishing a focus, growth and emerging partner strategy, driving account planning, implementing a registration process, developing marketing plans.• Developed a best in technology awareness campaign among the partner account teams and orchestrated monthly partner meetings with Regional Cisco Managers to drive engagement and alignment.• Fostered engineer peering to coincide with the sales efforts. In one month we added an additional practices for the West Coast Area by leveraging account teams to help drive product knowledge and increasing pipeline by 25%.• Received Sales Champion Award FY07 and the Top Performance Award for FY05 for West Channels and the Trailblazer Award in FY05. • Involved in the Best of the West Leadership Counsel, Developing a Channel Sales Masters and an internal committee for “Job and Organization Fit” for Cisco Channel Sales -
Channel Account Manager – Federal OperationCisco Oct 2003 - Jan 2005San Jose, Ca, Us• Supported a service provider, consultant and outsourcer.• Doubled the service providers Cisco revenue from $11M to $22M from FY0’3 to FY’04.• Instrumental in shifting the service provider from a competitive account to a pure Cisco partner. • Leveraged Senior Consultants at the consulting firm to develop an IP Communications strategy for specific Federal accounts, i.e. FDIC, GAO and DHS.• Developed and deployed a multi-faceted marketing plan around IP Communications and Security that incorporated a marketing strategy, education, and support. Elements of the plan included The Government Network Express Van, call campaigns, mailers, customer promotions, sales contests, and executive briefings. The IPC campaign generated 36 leads and $3.5M in sales. • Received The TOP SALES PERFORMANCE AWARD for Federal Channels in FY’04 and the CROSS FUNCTIONAL AWARD for US Channels. -
Systems Engineering Manager – Mid-Atlantic And Southeast OperationsCisco Sep 2000 - Sep 2003San Jose, Ca, Us• Developed a partner strategy that spanned across two operations covering 13 states. This partner strategy encompassed a coverage model for technology and market segmentation, pre and post sales support, partner development and cross-functional collaboration. I grew the team from 7 to 16 Engineers in 6 months for which I had 12% attrition over 3 years.• Our team supported Service Providers, System Integrators, Direct VAR’s, 2-Tier, Global and National Partners.• Drove the Customer Satisfaction Survey process for our Channel partners. We executed on a plan that enabled us to received the NATIONAL CSAT AWARD in FY2001. -
Channel Systems EngineerCisco Oct 1998 - Aug 2000San Jose, Ca, Us -
Systems EngineerVion Corporation Jun 1996 - Sep 1998Herndon, Va, Us -
Sales EngineerInnova Communications Jan 1994 - May 1996
Bruce Bastian Skills
Bruce Bastian Education Details
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Washington University In St. Louis -
Moravian University
Frequently Asked Questions about Bruce Bastian
What company does Bruce Bastian work for?
Bruce Bastian works for Okta
What is Bruce Bastian's role at the current company?
Bruce Bastian's current role is Sr. Strategic Alliance Manager.
What is Bruce Bastian's email address?
Bruce Bastian's email address is bb****@****dia.com
What is Bruce Bastian's direct phone number?
Bruce Bastian's direct phone number is +141531*****
What schools did Bruce Bastian attend?
Bruce Bastian attended Washington University In St. Louis, Moravian University.
What skills is Bruce Bastian known for?
Bruce Bastian has skills like Go To Market Strategy, Cisco Technologies, Cloud Computing, Channel Partners, Unified Communications, Strategy, Strategic Partnerships, Solution Selling, Cross Functional Team Leadership, Business Development, Direct Sales, Networking.
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