Bruce Batcheller

Bruce Batcheller Email and Phone Number

Chief Operating Officer at Gander Group @ Gander Group
costa mesa, california, united states
Bruce Batcheller's Location
Orange County, California, United States, United States
Bruce Batcheller's Contact Details

Bruce Batcheller personal email

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About Bruce Batcheller

At some point in our careers, we look back and wonder (and maybe hope) that we’ve made a difference. I can count many ways I made a difference for a company’s revenue, margin, or operating performance, but where I really get satisfaction is seeing the growth of people that worked with me. High performing teams generate great results, and they also align purpose and vision and unify the teams. These teams create new leaders, and those leaders learn and grow and have their own paths to success. This is what I love about my work is this visible trail of success of other people that have been on the ride with me.With the support of a lot of great people, I’ve led sales teams working with all levels of retail in support of businesses annualizing over 100M in revenue. I co-launched a Product Development firm that 12 years later is still doing great things at retail. I grew a small regional packaging company into a much larger company that had contracts with some of the largest pet food clients in the world. And recently, I’ve worked as a Chief Financial Officer and Chief Operating Officer for a CPG company selling into the casino gifting channel. This latest role has required many adjustments as we managed explosive growth, capital funding solutions, ERP system conversion to NetSuite, and addition of a multi-location 3PL. Through these years and experiences in business, my foundation has been the work ethic learned literally in the trenches with my dad’s construction business as a teenager, and later through the training the U.S. Army gave me as a Field Artillery Officer. I stumbled a few times as a somewhat arrogant young lieutenant but learned very quickly how to work with others in complex and stressful situations and learned how to manage teams as if our lives depended on it, because in that case, they actually did. That level of seriousness has stayed with me as a senior business executive, as I know failure is just around the corner if we don’t have the vision and required leadership to steer around it. My goal is to always lead in this manner, communicate the vision vividly to the people that work with me, and with this transparency and alignment, success and contentment follows.

Bruce Batcheller's Current Company Details
Gander Group

Gander Group

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Chief Operating Officer at Gander Group
costa mesa, california, united states
Website:
gandergroup.com
Employees:
47
Bruce Batcheller Work Experience Details
  • Gander Group
    Chief Operating Officer
    Gander Group May 2021 - Present
    Orange County, California, United States
  • Gander Group
    Chief Financial Officer/Chief Operating Officer
    Gander Group Jan 2018 - May 2021
    Costa Mesa, Ca
    The Gander Group is a product development and merchandising firm focused on the casino industry. With strong focus on developing proprietary brands and national product licenses with Kathy Ireland Worldwide and Hell's Kitchen, combined with a dedicated and passionate team, Gander Group has grown rapidly. As CFO, my role is to support the growth through smart financial management, including innovative strategies to manage cash flow, plus ensuring the team has the tools it needs through our IT infrastructure. As COO, I work with our senior management team to deliver on the strategies, systems, and infrastructure that will continue to fuel the growth, offering experienced decision-making in our sourcing, marketing, and logistics efforts.
  • Spark Marketing Llc
    Owner/Partner
    Spark Marketing Llc Jun 2011 - Present
    Orange County, California Area
    Spark Marketing is a sales, marketing, product development, and branding firm with the goal to dynamically grow business through attentive sales approaches tied to merchandising and branding initiatives. Spark's focus is in the CPG market.
  • Excel Packaging Corp.
    President
    Excel Packaging Corp. Jun 2012 - May 2016
    Irvine, Ca
    Hired to help the business owner grow the small firm into a larger full-service packaging company. Managed all details of the company operation, enabling the company to grow at a record pace.Tripled the revenue in 4 years, and increased margins by 7 points.Drafted a Purpose Statement, and a detailed Strategic Plan that was the blueprint for all future changes.Created and standardized accounting practices, with monthly, quarterly, and annual reporting processes.Implemented a complete web-based item and order management systemWrote a "Vivid Vision" for the company, and presented it to the staff, customers, suppliers, and other partners.Constructed a future organization chart, and then hired talented team members according to the planDeveloped a marketing plan, launched a new website, and expanded company capabilities to branding and marketing of packaging rather than just providing technical solutions.Led major customer initiatives, meetings with principals, and negotiated strategic partnerships.Negotiated an exclusive strategic alliance with a factory partner to be the manufacturer for all products.Streamlined and modernized all global logistics operations.Created an incentive plan called "Nothing But Net," that put all associates on the same incentive goals based on net income.Developed a Sales Incentive Plan that solved the dual goal of encouraging new account development while also growing current mature customer segments.Company made the list of "Fastest Growing Companies" in the Orange County Business Journal, Sept. 2015.Moved the company to a new office, complete with ergonomically adjusted sit-stand work stations, all done in a color scheme that was researched for productivity and contentment.Successfully built the company into the mid-sized segment and raised the national profile.
  • Ex-Cell/Croscill/Glenoit
    Sr. Vice President Sales
    Ex-Cell/Croscill/Glenoit Feb 2009 - Jun 2011
    Orange County, California Area
    • SVP Sales, reporting to CEO. Managed sales staff of 12 executives, plus 10 associates in merchandising and product development group, ecommerce marketing, and direct-to-consumer sales.• Architect of company budgets, including sales, merchandising, and product development. Complete P&L responsibility for budget performance for sales, operating income, and inventory.• Creator of annual Strategic Sales and Marketing plan. Complete review of market opportunities, threats, weaknesses, and the products and needs we have to meet and exceed budget.• Ambassador for the company with key buyers and merchandising management at major retailers. Smooth and experienced working with senior management.• Collaborate with supply chain management on annual budget and logistics planning in support of sales and marketing plans.• Extensive domestic manufacturing and international sourcing and sales experience.
  • Glenoit Llc
    Vp Sales - Rug And Mat Division
    Glenoit Llc Sep 2004 - Feb 2009
    • Successfully orchestrated shift of domestic manufacturing to China, maintaining all key customers and product lines. Gross margin dollar increase was over 500% to prior year after this move.• Managed complete product line transformation from purely commodity products to more advanced products with better margins and sales potential.• Made company relevant as a market expert• Worked fast, out-maneuevering the larger competition
  • Cecil Saydah Company
    National Sales Manager
    Cecil Saydah Company Sep 1999 - Aug 2004
    • Launched and operated the flooring division as a separate company, reporting to the company president. Started at ground zero and built it to $10 million in annualized sales. Sold to Glenoit LLC in 2004.• Exceeded 5-year business plan margin and sales every year by 20% or more and increased margins by two or more margin points each year• Crafted the sales and operational structure from the ground up. Instituted a successful margin based sales commission structure that empowered salespeople to make pricing decisions in the field and close deals.• Division broke even the first year and was profitable by year two. Added at least two major accounts each year. • Worked with marketing director for product development and marketing in support of sales and branding strategies. Includes overseas sourcing, domestic and international trade shows, and press relations.• Directed nine salespeople, and 10 other associates in production planning, customer service, product development, and marketing toward accomplishment of sales and marketing objectives
  • Homemaker Industries
    Vp Sales - National Accounts
    Homemaker Industries 1997 - Aug 1999
  • Homemaker Industries
    Territory Sales Manager
    Homemaker Industries Jun 1994 - Aug 1998
  • Army National Guard
    U.S. Army Field Artillery Officer
    Army National Guard Jun 1989 - Jun 1998
  • Fingerhut
    Product Control Manager
    Fingerhut 1993 - 1994
  • Target
    Merchandise Analyst
    Target Jun 1990 - Mar 1993

Bruce Batcheller Skills

Sales Management Logistics Strategic Planning Marketing Strategy Product Development Product Management Executive Management Marketing Communications Writing Brand Development Ms Office Suite Team Leadership Cross Functional Team Leadership Project Planning Business Planning Sales Microsoft Office Strategy Account Management Product Marketing Merchandising P&l Management Retail Marketing Pricing Management E Commerce Budgets Sales Process Brand Management Leadership Supply Chain Management Manufacturing Forecasting New Business Development Negotiation Inventory Management Consumer Products Competitive Analysis Team Building Purchasing Key Account Management International Sales

Bruce Batcheller Education Details

Frequently Asked Questions about Bruce Batcheller

What company does Bruce Batcheller work for?

Bruce Batcheller works for Gander Group

What is Bruce Batcheller's role at the current company?

Bruce Batcheller's current role is Chief Operating Officer at Gander Group.

What is Bruce Batcheller's email address?

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What is Bruce Batcheller's direct phone number?

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What schools did Bruce Batcheller attend?

Bruce Batcheller attended University Of Iowa, University Of Iowa.

What skills is Bruce Batcheller known for?

Bruce Batcheller has skills like Sales Management, Logistics, Strategic Planning, Marketing Strategy, Product Development, Product Management, Executive Management, Marketing Communications, Writing, Brand Development, Ms Office Suite, Team Leadership.

Who are Bruce Batcheller's colleagues?

Bruce Batcheller's colleagues are Dana Back - Wright, Craig Sawyer, Michaela Miller, Kelly Glick, Joe Straw, Jessica Ortega, Lucia Ruth.

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