Bruce Batcheller Email & Phone Number

Orange County, California, United States

Costa Mesa, CA

The Gander Group is a product development and merchandising firm focused on the casino industry. With strong focus on developing proprietary brands and national product licenses with Kathy Ireland Worldwide and Hell's Kitchen, combined with a dedicated and passionate team, Gander Group has grown rapidly. As CFO, my role is to support the growth through.

Orange County, California Area

Spark Marketing is a sales, marketing, product development, and branding firm with the goal to dynamically grow business through attentive sales approaches tied to merchandising and branding initiatives. Spark's focus is in the CPG market.

Irvine, CA

Hired to help the business owner grow the small firm into a larger full-service packaging company. Managed all details of the company operation, enabling the company to grow at a record pace.Tripled the revenue in 4 years, and increased margins by 7 points.Drafted a Purpose Statement, and a detailed Strategic Plan that was the blueprint for all future.

Orange County, California Area

• SVP Sales, reporting to CEO. Managed sales staff of 12 executives, plus 10 associates in merchandising and product development group, ecommerce marketing, and direct-to-consumer sales.
• Architect of company budgets, including sales, merchandising, and product development. Complete P&L responsibility for budget performance for sales, operating income, and inventory.
• Creator of annual Strategic Sales and Marketing plan. Complete review of market opportunities, threats, weaknesses, and the products and needs we have to meet and exceed budget.
• Ambassador for the company with key buyers and merchandising management at major retailers. Smooth and experienced working with senior management.
• Collaborate with supply chain management on annual budget and logistics planning in support of sales and marketing plans.
• Extensive domestic manufacturing and international sourcing and sales experience.

• Successfully orchestrated shift of domestic manufacturing to China, maintaining all key customers and product lines. Gross margin dollar increase was over 500% to prior year after this move.
• Managed complete product line transformation from purely commodity products to more advanced products with better margins and sales potential.
• Made company relevant as a market expert
• Worked fast, out-maneuevering the larger competition

• Launched and operated the flooring division as a separate company, reporting to the company president. Started at ground zero and built it to $10 million in annualized sales. Sold to Glenoit LLC in 2004.
• Exceeded 5-year business plan margin and sales every year by 20% or more and increased margins by two or more margin points each year
• Crafted the sales and operational structure from the ground up. Instituted a successful margin based sales commission structure that empowered salespeople to make pricing decisions in the field and close deals.
• Division broke even the first year and was profitable by year two. Added at least two major accounts each year.
• Worked with marketing director for product development and marketing in support of sales and branding strategies. Includes overseas sourcing, domestic and international trade shows, and press relations.
• Directed nine salespeople, and 10 other associates in production planning, customer service, product development, and marketing toward accomplishment of sales and marketing objectives

Commission, U.S. Army

Bs, Journalism And Mass Communication