Bruce Bateman Iii Email & Phone Number

Winter Park, Florida, US

Oversight of company's creative brand image, integrated marketing activities and marketing media for field operations, lead generation and B2B alliance partnerships within the North American market. Primary alliance partnerships are focused within collegiate athletics, professional sports and the entertainment market. High profile partners include the.

US

• Integrated Marketing and Creative Media consultancy specializing in small business marketing, visual branding, and content creation. Industries actively consulting in: Hospitality, Leisure Travel, Vacation Ownership.
• Strategic & Tactical Marketing
• Brand & Creative Development
• Direct Response Marketing
• Website Design & Email Marketing
• Social Media & Digital Marketing

Zonian Life® is a trademarked Lifestyle brand operating an online specialty shop and online social media community consisting of former residents and military personnel of the former Canal Zone in the Republic of Panama. Zonian Life® goods feature custom artwork and graphic design imagery that celebrates and honors the idyllic lifestyle once lived and.

Partner and Executive Marketing Principal for an online enterprise driven by the management of alumni affinity communities. Our central focus was on the optimization of benefit, opportunity and holistic influence created from direct alumni-to-alumni engagement and collaboration. Primary responsibilities were centered on establishing the company brand.

Kissimmee, FL, US

• Development and integrated oversight of company brand image and marketing communication strategies for privately owned, full-service Community Association management company. With over 100 associations and thousands of.
• Development of New Brand Image & Integrated Communication Plan
• Strategic Planning & Tactical Execution of Marketing Communication Activity
• Establishment and management of relevant Social Media Channels
• Creative Marketing & Media Support for Business Development efforts
• Company Reputation Monitoring & Management

• Developed and directed all company Marketing Communication efforts including strategic and tactical support for the Sales & Marketing operations of the company's Las Vegas subsidiary, Grandview Marketing.
• Drove 75% increase in sales volume of mini-vacation packages through re-branding and implementation of new marketing & creative strategies
• Directed Marketing & Creative strategy for Las Vegas Lead Generation Campaigns resulting in a 78% gross profit margin for total leads sold
• Reduced Marketing Fulfillment & Media costs by 25% through effective vendor management and negotiations

Boca Raton, FL, US

• Primary Marketing Director of New Business Development for Great Vacation Destinations, Inc. (GVD), Bluegreen’s national direct marketing subsidiary. Also directed acquisition and optimization of new affinity &.
• Generated 25% reduction in mail fulfillment and print costs for vacation package sales through development of new, award-winning package design and improved print cost negotiations
• Served as primary liaison and program contact for alliance marketing partners including Universal® Orlando, RCI®, Walt Disney® World, Cheap Tickets®, Supercuts® and NASCAR®/FitzBradshaw Racing
• Conceptualized and launched new logo and brand image for company’s national direct marketing subsidiary, Great Vacation Destinations, Inc.

• Directed all lead generation and direct response strategies including the development of marketing creative content. Also recruited and directed staff of 4 marketing professionals in the support of all integrated.
• Generated 25% increase in product distribution through design and implementation of new product line and design template for TakeMeOnVacation’s Incentive Travel Division
• Led brand development and market launch of Leisuretivity® Membership Club, resulting in a 20% increase in market audience and lead generation

US

• Directed Marketing & Creative Services Department with emphasis on lead generation and package sales. Also conceived and executed all print ad campaigns for prospect marketing, direct mail, DRTV, and vendor marketing.
• Orchestrated and launched award-winning Discover Your Favorite America marketing campaign in the Oct./Nov. 1998 edition of RCI’s Endless Vacation Magazine
• Earned reputation as a top performing Advertising Creative Executive, achieving a Harvey Research Verbatim Feedback Award as the top-scoring advertiser with a Fairfield Myrtle Beach Consumer Ad in RCI’s Endless.

• Established and directed in-house creative and marketing services department for one of the nation’s largest and most successful privately held timeshare companies.
• Contributed to company’s successful public offering in 1995 and subsequent 377% increase in shareholder value by establishing brand identity and driving successful marketing programs
• Achieved corporate and industry recognition for creative and marketing excellence, receiving numerous awards including Best of Show, Printing Association of Florida; multiple Silver and Gold ARDA Awards; multiple AAF.

Hands-on execution of creative development, design and art direction for marketing collateral and print advertising for agency's key marine clients including Pro-Line Boats and Feadship America.