Bruce B.

Bruce B. Email and Phone Number

Chief Marketing Officer ( and BOD) @ Lightsense Technology Inc.
Portland, OR, US
Bruce B.'s Location
Portland, Oregon, United States, United States
Bruce B.'s Contact Details
About Bruce B.

Global Tech Exec/Expert: Products/Markets/TAM/PRICING/specs/ProdMarketing/Scale-up/Supply-chain/IP/Forecasting/ Strategy/Sales & MarketingIdentifies emerging markets & and technologies, then helps to realize & and maximize profit potential in the marketplaceHighlights: CMO of two >$10B companies; BOD of a ~$20B company; helped make and approve ~$10B of investment decisions; helped to raise over $3.75B for large companies and over $60m for start-ups.I believe in using science, technology & data to help better the lives of others, and help the planet, in a sustainable (and profitable) manner.Involved with materials and product companies in display, solar, and semiconductor design and manufacturing, and related equipment and equipment makers, as well as downstream applications from healthcare to automotive, as well as upstream to touchscreens, and LED backlighting, thin-film transistors, and electronic materials, etc. Focus on products and product marketing and MARCOM, PR, IR, strategy, etc. I market companies, and technology, from LAB to FAB and beyond.My background is physics & biophysics, my area of specialty is technology innovation and marketing, with past emphasis on displays, solar, and green tech, but moving into AI/ML, Bio, Med-Tech, Agri, and Food tech too. My professional expertise is in marketing, strategy, products, and company management, both as an executive and on multiple Boards of Directors (Public and private). Also on various Advisory Boards, and SkyAdvisor at UC Berkeley SkyDeck, and thus have helped many companies in diverse areas.I have built teams and taglines. I have run channels and campaigns. Ihave created products, processes, and patents. I have worked in Asia, Europe, andthe US, and am currently based in Portland Oregon.As both the original CMO, and later on the BOD, of LG Displays a $20billion revenue company that I helped bring public (IPO) on the NYSE, I haveunparalleled experience and relationships in the field of displays andrelated CE and IT products, as well as electronic materials for touchscreens, LED's, mini & micro led, Quantum Dots, and emerging "Next Generation BioSensors" or NGBS.I am a bright, dedicated, and loyal executive, who believes in innovation, science, shareholder value creation, hard work, human kindness, and community.

Bruce B.'s Current Company Details
Lightsense Technology Inc.

Lightsense Technology Inc.

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Chief Marketing Officer ( and BOD)
Portland, OR, US
Website:
lightsensetechnology.com
Employees:
14
Bruce B. Work Experience Details
  • Lightsense Technology Inc.
    Chief Marketing Officer ( And Bod)
    Lightsense Technology Inc.
    Portland, Or, Us
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  • Lightsense Technology Inc.
    Chief Marketing Officer (& Bod)
    Lightsense Technology Inc. Dec 2019 - Present
    Tucson, Az, Us
    Lightsense is a company developing miniature spectrometers covering the spectrum from UV to mid-IR and based on unique and patented best-in-class EPS (enhanced photodetector spectroscopy) & MEMS technology. The miniature IR spectrometers have multiple applications, including illicit drug detection and non-invasive medical diagnostics, detection of pathogens on foodstuff, fake drugs, and industrial process control. Initial products include a handheld and lightweight, small, easy to use, and inexpensive fentanyl & meth detector, the DrugDetect-F1
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  • Berkoff & Associates Llc
    Ceo/Principal
    Berkoff & Associates Llc Feb 2007 - Present
    Beaverton, Oregon, Us
    Serve as CEO, CMO, Founder, VP Marketing, VP Strategy, (Chief Marketing Officer & Principal) Boutique Consultancy, specializing in products, strategy & fundraising. Also, Strategic Marketing, PR & IR, product marketing, technology, market intelligence, roadmaps and forecasting in areas ranging from high-tech to green-tech to food-tech, with much done in displays (OLED & LCD), solar, LED and microLED. Advised many Start-up CEO's
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  • Berkoff & Associates Llc
    Head Of Strategy
    Berkoff & Associates Llc Nov 2006 - Present
    Beaverton, Oregon, Us
    Boutique Consultancy, covered all Strategic Initiatives, across markets for technology and products for traditional and new businesses and business models and manufacturing scale up. From hardware to software to SaaS and website and apps, across personal health, wearables, and biosensor data to modern R2R manufacturing in microLED and beyond. All supply chain and market TAM/SAM analysis for LCD and OLED and LED etc., too.
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  • Lcd Tv Association
    Chairman
    Lcd Tv Association Jan 2007 - Present
    A global, non-profit marketing trade association, formed to help the entire LCD supply chain and retail channel, to the end consumer. Created this global association from the ground up at a time when LCD TVs represented just ~5% of global TV production, playing a significant role in the growth of the technology which now represents >98% of global TV production. Helped reduce energy per area by over 90%! * Signed up as members, many major global companies across the supply chain – sponsored research and white papers to create greater consumer awareness of product advantages. Created and promoted “GreenTV” initiative with logo, working with supply chain and government agencies (EPA’s Energy Star, CEC – CA energy commission, etc.) * Still run it today, as we transition to new roles in the ever-evolving TV industry
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  • Berkeley Skydeck
    Skyadvisor, Key Advisor
    Berkeley Skydeck Dec 2019 - Present
    Berkeley, Ca, Us
    SKYDECK: Formed as a partnership between UC Berkeley’s Haas School of Business, the College of Engineering, and the Office of the Vice Chancellor for Research, SkyDeck offers a powerful environment for startups to grow and launch. The robust and vibrant ecosystem includes a deep network of advisors, industry partners, and accredited investors.I like helping Skydeck, and helping all sorts of great startups related to things like:Computer Hardware, Bio-tech, med-tech, sci-tech, clean-tech, food-tech, energy-tech, materials, etc. I help with monetizing tech and marketing tech, and strategy for the company and products and fundraising and partnerships, etc.
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  • Nanosys
    Bod (10 Years) & (Chief Revenue Officer, Acting, ~1Yr)
    Nanosys Mar 2013 - Sep 2023
    Milpitas, Ca, Us
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  • Lg Display, Nanosys, Infocus, Unipixel, & More Over Time....
    Board Of Directors
    Lg Display, Nanosys, Infocus, Unipixel, & More Over Time.... Oct 2006 - Sep 2023
    CMO, Head of Product/Strategy, EVP Marketing, & BOD (Board Director) for various public and private companies.
  • Myolex
    Chief Marketing Officer
    Myolex Dec 2019 - Apr 2023
    Brookline, Massachusetts, Us
    World leader in EIM (electro impedance myography) for the study of muscle health (and MQ or "Muscle Quality") in everything from treatment of disease, to drug effectiveness, to fitness and aging. Helping Pharma companies reduce the costs and risk of clinical trials while increasing the quality and quantity of quantifiable data and analysis gained. Also helping to guide medical treatments and progress for doctors with patients where muscle health is involved. Lastly, with hundreds of millions of EIM data points from humans already, Myolex is building both technology and a database of information useful for various types of licesning partnerships.
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  • Infocus
    Vp Of Products
    Infocus Feb 2016 - Jun 2018
    Portland, Or, Us
    VP Product Marketing, VP Product Line ManagementReporting to CEO, responsible for all product lines, and monetization of related R&D/new technology for all three divisions - Projector, Flat Display, and Collaborative Visualization (Control Room/Video Wall) – required to redefine product offerings, company goals and business models. Switched to a consulting role in ’18 to address serious family issues, since resolved: * Grew market share and sales (+30%) in preferred high margin segments; optimized people/processes and supply chain * Reduced R&D spend by over 60%, while retaining all product categories, and increasing forecasting accuracy * Created effective promotions and “call to action” initiatives in print, video & digital formats with sales/marcom teams. * Rationalized supply chain, increasing profitability.Reset factory metrics, revised pricing & helped close major sales. * Travel to Asia extensively, working with Foxconn, and other key supply chain partners/technology providers.Full Time 2016 and 2017, and consulting through Q2 2018
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  • Cbrite Inc
    Chief Marketing Officer
    Cbrite Inc Mar 2011 - Sep 2016
    CMO (Chief Marketing Officer), VP Marketing, VP Product, VP Strategy, VP Business DevelopmentChief Marketing Officer, involved in product definition and development, customer engagement, JVs, all press and analysts, trade shows, website, etc. Successfully helped close multiple funding rounds. All marketing, website, business development, strategy, etc.
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  • Applied Materials
    Chief Marketing & Strategy Officer, Eds
    Applied Materials Sep 2009 - Feb 2011
    Santa Clara, Ca, Us
    CMO/CSO (Chief Marketing & Strategy Officer)- Energy and Display SystemsChief Marketing and Strategy Officer for the Energy and Display Systems division of this global leader in factory equipment for the display and solar (and of course semi) industries (from cSi PV to LCD, LED, and OLED, etc.)
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  • Ascent Solar Technologies, Inc.
    Chief Marketing Officer
    Ascent Solar Technologies, Inc. Sep 2008 - Sep 2009
    Thornton, Co, Us
    CMO (Chief Marketing Officer), VP Marketing, VP Product, VP Strategy, VP Business Development
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  • Enuclia Semiconductor
    Chief Executive Officer, (Ceo & Chair Bod)
    Enuclia Semiconductor Dec 2005 - Nov 2006
    Us
    President and CEO, then ChairmanRecruited by top-tier VC fund to lead this fabless semi start-up, digital TV IC and s/w in the HDTV video processor space, a growing CE field. * Closed "B" round for $13M led by Menlo, joined by Sevin Rosen & BA ventures – grew company from 23 to 55 people. * Developed "Pipeline Video" brand, focus & strategy. and had multiple TV design-in wins.
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  • Lg Display
    Chief Marketing Officer
    Lg Display Oct 1999 - Dec 2005
    Seoul, Kr
    CMO, EVP of Marketing, (Later BOD member too), Chief Marketing Officer, of LPL, FKA LG.Philips LCD, now LGD or LG Display.I was based in Korea as the global Chief Marketing Officer & EVP of Marketing of the world's leading TFT LCD supplier (LG Philips.LCD, aka LG Display or LPL) and was instrumental in the world's first dual concurrent listing on KSE and NYSE, raising over $1 billion with one of the largest IPO out of Asia.
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  • Philips Components
    General Manager
    Philips Components Apr 1998 - Oct 1999
    Amsterdam, Noord-Holland, Nl
    GM S&E Bus. Unit of Philips Flat Display SystemsCreated, grew, and ran 3 different business units under flat display systems, one for Software for display products, one for electronics related to display devices (thus S&E) and one for making first commercial OLED driver IC's to be used with our first monochrome OLED display in Philips consumer products (starting with a high end electric razor). Merged all these functions into other areas and teams when I was transferred to Korea to become CMO/EVP for our large JV, LPL (LG Philips LCD, aka LG Display) in the LCD space.
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  • Umax Computer Corp.
    Vp Of Marketing
    Umax Computer Corp. Aug 1996 - Apr 1998
    A great Apple clone vendor, spun out from Radius (after they took over Supermac) and kept the red S alive a bit longer.Umax was a spin-off from Radius, which, in turn, had acquired SuperMac. (so this, & next two companies, are related);
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  • Supermac And Then Radius
    Director Of Business Development
    Supermac And Then Radius May 1993 - Jul 1996
    Director of Color Publishing, biz dev and product marketing * As Director, Color Publishing, Radius, Inc., reported directly to the CEO on various projects relating to all aspects of Radius' businesses: strategic planning for all business units, forecasting, profitability analysis & divestment negotiations * Responsible for the $70 million revenue Radius “graphic card” business. * As Manager, Technical & Competitive Analysis, SuperMac Technologies, managed all press reviews, tip sheets, white papers, and testing of graphic card and publishing products (won over 90% of all reviews entered, and later took 4 of top 5 spots in a 10 product MacWorld Germany review) * Helped to create QA/ Test lab, “SuperMac Labs”; led creation of new S/W drivers, 150% better product performance. * SuperMac Technologies merged with Radius Inc. in 1994 – I went on to run the joint graphics card business.
  • Zd Labs
    Platform Manager (Mac Platform And Environmental Testing Platform)
    Zd Labs Sep 1991 - Apr 1993
    Key player in the planning, design, set-up and management of the world's largest independent computer testing facility. Responsible for all Macintosh and environmental (magnetic fields, surge, shock, etc) testing. Reported to over 15 magazines worldwide. Grew testing group from 4 to 70 people in 16 months.
  • Bsa- Berkeley Scientific Associates
    Founding Partner, President
    Bsa- Berkeley Scientific Associates Jan 1989 - Dec 1992
    Founding partner and president, for this Scientific software publisher, for curve-fitting and custom solutions for mechanical curved-motion controls, e.g. movie camerasDeveloped the first graphically interactive non-linear curve-fitting application for Macintosh - applied it to various areas of spectroscopy in science & med. Sold specialty product for special camera controls applied to Star Trek V and beyond.

Bruce B. Skills

Strategic Partnerships Product Marketing Start Ups Strategy Business Strategy Product Management Marketing Strategy Product Development Cross Functional Team Leadership Mergers And Acquisitions Business Development Consumer Electronics Leadership Strategic Planning Competitive Analysis Marketing International Business Entrepreneurship Go To Market Strategy Semiconductors Market Analysis Business Planning Executive Management Venture Capital Global Business Development P&l Management Market Research Product Launch Corporate Development R&d Innovation Management Strategic Consulting Mobile Devices Strategic Alliances Management Consulting Strategic Thinking Analytics Cleantech Forecasting Supply Chain Lcd Displays Solar Energy Oleds Engaging Public Speaker Mergers Press Releases Segmentation Presentations E Commerce Interpersonal Communication Team Leadership

Bruce B. Education Details

  • Princeton University
    Princeton University
    Physics
  • University Of California, Berkeley
    University Of California, Berkeley
    Biophysics
  • University Of Pennsylvania
    University Of Pennsylvania
    Leadership And Managment
  • Nehs (Northeast High)
    Nehs (Northeast High)

Frequently Asked Questions about Bruce B.

What company does Bruce B. work for?

Bruce B. works for Lightsense Technology Inc.

What is Bruce B.'s role at the current company?

Bruce B.'s current role is Chief Marketing Officer ( and BOD).

What is Bruce B.'s email address?

Bruce B.'s email address is br****@****ail.com

What is Bruce B.'s direct phone number?

Bruce B.'s direct phone number is +121566*****

What schools did Bruce B. attend?

Bruce B. attended Princeton University, University Of California, Berkeley, University Of Pennsylvania, Nehs (Northeast High).

What are some of Bruce B.'s interests?

Bruce B. has interest in Children, Economic Empowerment, Education, Environment, Science And Technology, Arts And Culture, Health.

What skills is Bruce B. known for?

Bruce B. has skills like Strategic Partnerships, Product Marketing, Start Ups, Strategy, Business Strategy, Product Management, Marketing Strategy, Product Development, Cross Functional Team Leadership, Mergers And Acquisitions, Business Development, Consumer Electronics.

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