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Uptempo provides a complete suite of solutions to enable the digital transformation of marketing organizations. We help marketers become more agile and productive by enabling them to better plan, predict, invest, execute, and improve their operations. By starting from a clear picture of what’s working and what’s not, marketers are able to make better decisions on the fly by analyzing performance and instantly pivoting their campaigns as needed. We work with leading companies like Disney whose processes and systems were not aligned. Our ability to seamlessly integrate marketing, finance, and analytics systems to our solutions, eliminated time-consuming, disjointed data collection while quantifying marketing ROI. Today, Disney has complete visibility and alignment on their $1.5B spend, and what works best for each marketing channel.I have spent most of my career at the cross section of Marketing, Sales, Technology and Analytics. To say that I am passionate about these topics would be an understatement. I embrace the challenges that exist in large organizations with complex sales and marketing requirements, and I look forward to identifying or architecting the people, process, and/or technology solutions that will deliver the desired results.I am an advocate for my customers and their needs, both internal and external, working tirelessly to ensure their success. I love to solve problems by blending the art and science that is available into the best possible solution.
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Svp Global Solutions EngineeringUptempo Sep 2021 - PresentUptempo is a global leader of marketing operations and MRM (marketing resource management) solutions. The Uptempo marketing operation suite enables marketers to lead with confidence, accelerate time to market, and increase revenue contribution by helping them plan, predict, invest, execute, and improve performance. By fully integrating marketing planning, financial, performance, work, and asset management in one solution, Uptempo improves visibility, efficiency, collaboration, and outcomes. Recognized as a leader in Forrester's Wave for Marketing Resource Management, 2020, Uptempo is used by more than 625,000 users at 350+ leading enterprises, including Autodesk, BestBuy, Daimler, Deutsche Bank, and Land O’Lakes.My role is to lead the solutions engineering function globally. We support the sales teams from discovery to product demonstrations, account reviews, proofs of concept, and act as liaisons to the product and marketing organizations, providing valuable insights and feedback from prospects. We further support our existing customers who are evaluating additional offerings or modules. The team is globally and culturally diverse and we are always looking for additional talent so feel free to reach out. -
Chief Strategy OfficerHive9 Sep 2018 - Sep 2021Austin, Tx, UsHive9 is the Marketing Performance Management Company, enabling organizations to collaborate and align on their marketing plans, connect those plans to real-time performance and actual financial transactions in order to deliver a complete picture from a performance, ROI, and attribution perspective.Well - aligned organizations out perform less aligned organizations by double digits in terms of both growth and profitability. Hive9 clients have been able to redirect up to 25% of their program budgets to more effective use.As Chief Strategy Officer, I am responsible for assisting the CEO with the growth, operations, and product strategy, ensuring that Hive9 delivers the greatest impact possible for its customers, employees, and shareholders.I spend much of my time meeting with potential customers, existing customers, and partners, ensuring that Hive9 delivers on its promise from the earliest interaction with prospects through to their ultimate successful implementation and advocacy as customers.Hive9 was acquired by Uptempo (referred to as BrandMaker at the time) in September of 2021. -
Chief Technology OfficerSiriusdecisions Jan 2016 - Aug 2018Wilton, Ct, UsSiriusDecisions helps business-to-business companies worldwide improve sales and marketing effectiveness. Management teams make more informed business decisions through access to our industry analysts, best practice research, benchmark data, peer networks, events, tools and continuous learning courses.We provide quality sales and marketing insights through people who have direct experience managing these functions. When combined with our unique research methodology, this experience creates unparalleled value for our clients.As the Chief Technology Officer, I am responsible for the strategic technology direction of the company as well as our strategy to innovate the digital delivery of our company's intelectual property. As CTO, I am also responsible for several specific functions of the business including our Benchmarking and Analytics practice area, our new and expanded data strategy, new software development, our web properties portal and online tools. -
Vice President, Business Analytics And TechnologySiriusdecisions Apr 2014 - Dec 2015Wilton, Ct, UsAs the VP, Business Analytics and Technology, I am responsible for several functions of the business including our Information technology Group, our Benchmarking and Analytics practice area, new software development, the internal business analytics for the company as well as the operations functions for sales, marketing, consulting, and research. The operations teams will ensure that the underlying data upon which the organization relies is both highly integrated and aligned. The operations teams rely heavily on technology as does the benchmarking and analytics practice and software development. Oversight of this highly interlocked group of functions will allow us to operate more efficiently and more effectively. -
Consulting DirectorSiriusdecisions Jun 2013 - Apr 2014Wilton, Ct, UsAs a Consulting Director for SiriusDecisions, I am responsible for working with our sales teams to develop opportunities for consulting workshops as well as ongoing projects. I am equally responsible for delivering the workshops and projects as well. As the consulting practice leader for Marketing Analytics I am also responsible for the development and growth of our offerings in this area, coordinating our best practices research and benchmarking into compelling services offerings designed to optimize value for our clients while maximizing the leverage from our more mature practice areas. -
Svp Client SuccessBulldog Solutions Sep 2011 - Jun 2013Austin, Texas, UsBulldog Solutions is a Revenue Performance Improvement Company. We are revenue performance experts. Our customers want to elevate the impact that marketing has on revenue performance in their organizations.We help our customers define and implement the right strategies to improve revenue performance, deploy new and improve existing infrastructure, and design and develop impactful and effective programs to deliver on revenue goals.I am primarily responsible for both our client services organization and our solutions development. My organization is motivated by the satisfaction of our customers. Our performance driven culture drives customer success, thereby helping us profitably grow as a company. I am directly responsible for the satisfaction, growth, revenues, and profit that is derived from our base of clients. I am also responsible for solutions design and development, both internal and external, solutions marketing, internal KPIs and reporting, and any custom development for our customers. By placing solutions development as close to the customer as possible, i.e. in the same organization, we are able to ensure that our offerings are well aligned to our customer's needs.I enjoy the challenge of defining requirements and designing solutions from the day to day inefficiencies that our account teams must deal with. Driving efficiency into our operations will not only reduce our costs, but also accelerate our ability to deliver and recognize revenue. The acceleration and efficiency makes it possible for our customers to engage us in additional work.The solutions we are delivering span all three drivers of revenue performance. We are creating sophisticated revenue impact models for forecasting purposes, technical assessments to optimize infrastructure capabilities, and Assessment platforms to facilitate campaign delivery and effectiveness.If you would like to learn more about Bulldog Solutions or me, reach out to me at brbrien@gmail.com -
Ceo And FounderStratascope Inc. May 2001 - Sep 2011Stratascope was a Sales Enablement company that I founded back in 2001 to address 2 very specific complaints that buyers have continued to express with regards to their relationships with sales people.The first complaint was that sales people don't understand their business and approach every situation from the seller's point of view. The second complaint was that the sales people that they met with for the most part, were unprepared for the meeting.We developed a SaaS platform to not only address these two problems but to also address the obvious third probloem that arises if you fix the first two. If the conversation is all about the customer and their business, how can you align your solutions to their needs.The Stratascope platform was built around capturing as much publicly available (some purchased, some public APIs, some manual research) information, organizing it for easy consumption and then mapping it to the solutions that our customers were offering. The result was that sales people could efficiently prepare for productive meetings with prospects, centered around relevant industry and company business issues, research, news, and biographies that were pre-aligned to the solutions they offer.We performed a custom workshop for one of our customers on 6 specific enterprise accounts in Turkey that resulted in over $25 million in new pipeline activity.As CEO, I focused on the overall strategic direction of the business as well as the day to day operations. We never took on any venture capital and therefore enjoyed complete control of the company from its inception through 10 years of operations to a successful exit for all involved.
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Director, Global Strategic SalesJ.D. Edwards May 1999 - Apr 2001London, GbSenior Sales Executive dually responsible for delivering on sales quota against deals over $1 million in size as well as rolling out new sales methodologies and processes to 2,400 field personnel. -
Director, Sales Support ServicesJgi Inc. Jun 1997 - Mar 1999Rochelle Park, Nj, UsResponsible for all pre-sales and sales support activities for the Baan, Intentia, Peoplesoft, and SSA products. -
Director, Business ConsultingPivotpoint Inc. Dec 1990 - Jun 1997Bryan, Tx, UsResponsible for all pre- and post- sales activities for the Minxware, Growthpower, and Pointman product lines in the Northeast US. -
Senior ConsultantAndersen Consulting Jun 1989 - Nov 1990Dublin 2, IeSenior Programmer and Project leader -
Accounting And Finance Systems OfficerUnited States Air Force Jun 1987 - Mar 1989Randolph Afb, Tx, UsHonorable Discharge. Commendation Medal for Meritorious Service.
Bruce Brien Skills
Bruce Brien Education Details
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La Salle UniversityInformation Systems -
Rensselaer Polytechnic Institute
Frequently Asked Questions about Bruce Brien
What company does Bruce Brien work for?
Bruce Brien works for Uptempo
What is Bruce Brien's role at the current company?
Bruce Brien's current role is SVP Global Solutions Engineering.
What is Bruce Brien's email address?
Bruce Brien's email address is br****@****ve9.com
What is Bruce Brien's direct phone number?
Bruce Brien's direct phone number is +150829*****
What schools did Bruce Brien attend?
Bruce Brien attended La Salle University, Rensselaer Polytechnic Institute.
What are some of Bruce Brien's interests?
Bruce Brien has interest in Football, Exercise, Home Improvement, Reading, Gourmet Cooking, Sports, Golf, Home Decoration, Health, Children.
What skills is Bruce Brien known for?
Bruce Brien has skills like Saas, Sales Enablement, Marketing Automation, Enterprise Software, Analytics, Leadership, Cloud Computing, Sales, Strategic Partnerships, Consulting, Business Intelligence, Business Acumen.
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