Bruce Burtch

Bruce Burtch Email and Phone Number

Executive Director, Producer at Social Impact Productions @
Bruce Burtch's Location
San Francisco Bay Area, United States
Bruce Burtch's Contact Details

Bruce Burtch phone numbers

About Bruce Burtch

"A consummate marketing executive/entrepreneur, Bruce's knowledge of cause marketing, cross-sector partnerships, publicity, fund raising and new business development is second to none. At once thoughtful and critical, ethical and aggressive, creative and methodical. Blessed with "fire in the belly" motivation, he's articulate, persuasive, a born leader -- blends abstract and concrete, hard and soft, individual and collaborator." J. David Pincus, Ph.D. Author, Top Dog, a book about becoming an excellent leader; former Chair, MBA program, University of Arkansas; former Director of Employee Communications, Marriott Corporation"You raised the bar so high I don’t see how we are going find someone to follow you. You blew the marketing chair to pieces." Harold Brooks, CEO, American Red Cross Bay AreaSpecialties: Cause marketing, Cross-sector partnerships, Marketing Strategy, Branding and Product Positioning, Fund development, Special Events, New Business Development, Public Relations, Advertising, Senior Level Account Management, Budget Management, Media Relations, Public/Private Partnership Development, New Product Development, Sales Management

Bruce Burtch's Current Company Details
Social Impact Productions

Social Impact Productions

Executive Director, Producer at Social Impact Productions
Bruce Burtch Work Experience Details
  • Social Impact Productions
    Executive Director, Producer, Pro Bono
    Social Impact Productions Feb 2020 - Present
    San Rafael, California, United States
    Social Impact Productions is a nonprofit organization focused on producing educational and socially impactful communications. Through video, print, social media, and other communications methods, Social Impact Productions will address pressing social and cultural issues in the United States.
  • Author
    Win-Win For The Greater Good
    Author Sep 2013 - Present
    United States
    "Win-Win for the Greater Good provides the “how to” blueprint for organizations of any size and from any sector to build highly productive partnerships. It reveals the true essence of success - focusing on the business objectives of your partner, while striving together to create a greater good." Casey Sheahan, CEO, Patagonia, Inc.“A 'must read' for any organization. Through real stories and his deep experience, Bruce Burtch proves that magic can happen when a partnership is… Show more "Win-Win for the Greater Good provides the “how to” blueprint for organizations of any size and from any sector to build highly productive partnerships. It reveals the true essence of success - focusing on the business objectives of your partner, while striving together to create a greater good." Casey Sheahan, CEO, Patagonia, Inc.“A 'must read' for any organization. Through real stories and his deep experience, Bruce Burtch proves that magic can happen when a partnership is focused on creating a greater good."Howard Behar, President, Starbucks Coffee International, Retired"Worth its weight in fundraising gold. Win-Win for the Greater Good turns the tables on traditional approaches to nonprofit/for-profit funding relationships." Peggy Duvette, Executive Director, WiserEarthWin-Win for the Great Good, http://amzn.to/18MGnhU, is the first complete step-by-step guidebook on building highly successful partnerships between the for-profit, nonprofit, education and government sectors. Learn how to impact the revenue and reputation of all your stakeholders while creating a greater good for society. With over 35 years of in-the-trenches work in creating innovative, record-breaking cross-sector partnerships, Bruce has helped Fortune 500 corporations and local businesses, national, regional and local nonprofits, education districts and governmental agencies. Called the "Father of Cause Marketing" Bruce is internationally-recognized as a leading expert in building cross-sector partnerships. This book takes the reader by hand and walks them through the entire process of finding the best partners and developing partnerships with other sectors that address their individual business objectives while always focusing on the greater good. Show less
  • Youth Poster Contest
    Producer, Pro Bono
    Youth Poster Contest Jan 2017 - Jun 2022
    Marin County, California
    Let Your Voice Be Heard! Marin County youth ages 12-18 are annually invited to design an art poster that communicates their hope, optimism, concerns and social vision about the world in which we live. Great prizes for the winners and for their school or organization are awarded in two age categories, 12-14 and 15-18. Following the contest, the winning posters are taken on a San Francisco Bay Area Exhibition Tour
  • Bruce W. Burtch, Inc
    Ceo, Retired
    Bruce W. Burtch, Inc Aug 2008 - Nov 2015
    San Francisco Bay Area
    Designs and directs highly effective cross-sector partnerships, primarily between nonprofit and for-profit organizations, to generate increase economic and social benefit. Provides workshops, trainings and seminars under the trademark of "Glowing Your business", Bruce is respected internationally as a subject matter expert on developing cause marketing and cross-sector partnerships. Called the "Father of cause marketing" by the Cause Marketing Forum, Bruce is credited with designing the first… Show more Designs and directs highly effective cross-sector partnerships, primarily between nonprofit and for-profit organizations, to generate increase economic and social benefit. Provides workshops, trainings and seminars under the trademark of "Glowing Your business", Bruce is respected internationally as a subject matter expert on developing cause marketing and cross-sector partnerships. Called the "Father of cause marketing" by the Cause Marketing Forum, Bruce is credited with designing the first cause marketing program in history, a partnership between Marriott Corporation and the March of Dimes, in 1976.Bruce is sought out as a speaker, workshop leader, writer and trainer for his insightful approach, deep experience and heartfelt passion for creating a greater good through cross-sector partnerships. Show less
  • San Rafael Rocks
    Organizing Producer, Pro Bono
    San Rafael Rocks Jan 2015 - Sep 2015
    San Rafael, Ca
    San Rafael Rocks is a multi-faceted, multiple-partner art and music festival designed to promote the city of San Rafael and Marin County's legendary Rock & Roll art and music. Proceeds from San Rafael Rocks benefit DrawBridge, an arts program for homeless and other underserved children throughout the San Francisco Bay Area.
  • Uss Potomac Association
    Chair, Marketing & Development Committee
    Uss Potomac Association Oct 2009 - Jan 2011
    Developed public relations and fund development campaigns; a novel IPO (Immediate Potomac Opportunity); major partnership with Red & White Fleet in San Francisco; outreach to new organizations and relationships.
  • Art Works Downtown
    Board Of Directors
    Art Works Downtown 2009 - Jan 2011
    Helped direct their focus on educational arts programs for underserved children.
  • Blurb, Inc.
    Director, Market Development
    Blurb, Inc. Nov 2007 - Jul 2008
    Blurb is a very fast-growing creative publishing service that in our first full year (2007) published over 80,000 different book titles - a simply amazing accomplishment. As Director, Market Development , I am responsible for all national partnerships and large accounts that open new industries and markets to self-publishing and marketing through the use of the innovative Blurb design software and on-demand book-making service. Blurb is democratizing the publishing industry. My particular… Show more Blurb is a very fast-growing creative publishing service that in our first full year (2007) published over 80,000 different book titles - a simply amazing accomplishment. As Director, Market Development , I am responsible for all national partnerships and large accounts that open new industries and markets to self-publishing and marketing through the use of the innovative Blurb design software and on-demand book-making service. Blurb is democratizing the publishing industry. My particular focus is to provide fund development, educational and marketing opportunities for major content holders through on-demand publishing. Clients include The Jimmy Carter Center, Lexus, Stone Yamashita, Vanity Fair, Men's Journal, California Academy of Sciences, and many more. Show less
  • American Red Cross Bay Area
    Director, Marketing & Communications
    American Red Cross Bay Area Nov 2005 - 2007
    Responsible for strategic design, development and execution of all marketing and communications programs for the 5th largest chapter of the American Red Cross. Direct reports include Communications Manager, Cause Marketing Manager, Graphic Designer, Web Manager and volunteer marketing and public affairs professionals. Position oversees all public relations, media relations, internal communications (including annual report, print and electronic newsletters), four websites, cause marketing… Show more Responsible for strategic design, development and execution of all marketing and communications programs for the 5th largest chapter of the American Red Cross. Direct reports include Communications Manager, Cause Marketing Manager, Graphic Designer, Web Manager and volunteer marketing and public affairs professionals. Position oversees all public relations, media relations, internal communications (including annual report, print and electronic newsletters), four websites, cause marketing partnerships and related special events, production of all marketing and promotional collateral, disaster services communications, liaison with governmental public affairs agencies, and management of external public relations agencies.Recent accomplishment: designed public service media for “Prepare Bay Area”, the most comprehensive preparedness campaign ever launched in the Bay Area. Results include over $1,250,000 of donated media time and space, producing over 50,000,000 impressions. Show less
  • Sp Business Resources
    Senior Consultant
    Sp Business Resources Feb 2003 - Mar 2005
    SP Business Resources was a unique partnership between the legendary Palo Alto Research Center (PARC) and SERA Learning, and under exclusive contract to Xerox Global Services (XGS). Responsible for the introduction of new technology advances at PARC and the Service Practices of XGS to major Xerox accounts, including Cisco Systems, Gap, Costco, Oracle, Starbucks and Williams Sonoma. Reported to President of Xerox Global Services.
  • Sera Learning
    Vice President, Marketing And New Business Development
    Sera Learning Jan 2000 - May 2003
    Directed national sales and marketing for this highly acclaimed behavioral skills learning company. Founded at Stanford University, SERA Learning is an innovative product development and training company. Member of Executive Committee.
  • Schulberg Mediaworks
    Vice President & General Manager
    Schulberg Mediaworks Apr 1993 - Dec 1996
    San Francisco, Ca
    Responsible for the overall business management with emphasis on marketing, financial planning, employee recruitment and new business ventures for this major television direct response company. SMW is a leading creative services and production company in the business of electronic retailing and infomercials. Developed the company's integrated marketing capabilities and led expansion into radio, retail, print and other channels of creative services and product distribution. During my… Show more Responsible for the overall business management with emphasis on marketing, financial planning, employee recruitment and new business ventures for this major television direct response company. SMW is a leading creative services and production company in the business of electronic retailing and infomercials. Developed the company's integrated marketing capabilities and led expansion into radio, retail, print and other channels of creative services and product distribution. During my tenure, revenues rose nearly 400% and net profit rose over 750%. Show less
  • Burtch Barone, Inc.
    Co-Founder, Ceo And President
    Burtch Barone, Inc. Jun 1985 - Dec 1992
    San Rafael, Ca
    Founded this product design and development company which produced cosmetic and personal care organizational products. Under the trademark "Reina Alexis Barone", the company's patented products were hailed by the beauty/retail industry as the finest in the industry. They were the first products in their category to be accepted into over 1,200 specialty retail stores, including Neiman Marcus, Saks, Bloomingdales, Nordstrom, Macys, I. Magnin, and in catalogs such as Horchow, Touch of Class… Show more Founded this product design and development company which produced cosmetic and personal care organizational products. Under the trademark "Reina Alexis Barone", the company's patented products were hailed by the beauty/retail industry as the finest in the industry. They were the first products in their category to be accepted into over 1,200 specialty retail stores, including Neiman Marcus, Saks, Bloomingdales, Nordstrom, Macys, I. Magnin, and in catalogs such as Horchow, Touch of Class, Paragon and Spiegel. The company and/or its products were the subject of over 100 major media articles including features in the Good Housekeeping, Los Angeles Times Magazine, Shape, San Francisco Business Journal, Packaging Digest and many more. Show less
  • Leadership San Francisco
    Participant
    Leadership San Francisco 1991 - 1992
    Spear-headed the drive to build the Tenderloin After-School Program in San Francisco
  • The William Bentley Agency
    Founder, Ceo And President
    The William Bentley Agency Oct 1980 - May 1985
    San Francisco, Ca
    Founded this full service integrated marketing company. The agency directed the market introduction of over $2 billion of prime California real estate projects for such clients as Chevron, Marriott Hotels, Mobil, Campeau Corporation, Lincoln Property, Tishman Realty and The Lurie Co. The agency designed the highly successful California introduction of cellular technology for AT&T; marketed Soviet Trade Expo '91 and '92 (the largest business trade delegations ever to visit the US from the… Show more Founded this full service integrated marketing company. The agency directed the market introduction of over $2 billion of prime California real estate projects for such clients as Chevron, Marriott Hotels, Mobil, Campeau Corporation, Lincoln Property, Tishman Realty and The Lurie Co. The agency designed the highly successful California introduction of cellular technology for AT&T; marketed Soviet Trade Expo '91 and '92 (the largest business trade delegations ever to visit the US from the former Soviet Union); promoted the largest beauty show on the West Coast for Glamour Magazine; directed media relations for the California State Special Olympic Games; created San Francisco's largest Holiday Festival to benefit Toys For Tots and many other award-winning cause marketing campaigns. Show less
  • United States Olympic Committee
    Director Of Public Relations And Special Events
    United States Olympic Committee Sep 1977 - Oct 1980
    Squaw Valley, Ca And San Francisco, Ca
    Hired on special assignment reporting directly to USOC Executive Director. Directed corporate sponsorship and fund raising, public relations, large-scale special events, celebrity liaison, and media relations. Developed the opening promotion of the country's first Olympic Training Center, a Today Show national network feature on the Center, the Kenny Rogers Celebrity Tennis Tournament and created a 56-city simulcast radio benefit entitled Salute to America's Amateur Athletes. Designed two… Show more Hired on special assignment reporting directly to USOC Executive Director. Directed corporate sponsorship and fund raising, public relations, large-scale special events, celebrity liaison, and media relations. Developed the opening promotion of the country's first Olympic Training Center, a Today Show national network feature on the Center, the Kenny Rogers Celebrity Tennis Tournament and created a 56-city simulcast radio benefit entitled Salute to America's Amateur Athletes. Designed two major national events, benefit concerts by Neil Diamond and the Beach Boys, which were canceled due to the U.S. boycott of the 1980 Olympic Games. Show less
  • Marriott'S Great America
    Public Affairs Manager
    Marriott'S Great America 1975 - Aug 1977
    Designed the award-winning, record-breaking opening promotion of the $200 million family entertainment center, the largest development to date of Marriott Corporation. Youngest member of management team, which built one of the world's leading entertainment complexes. Hired and managed staff which smashed existing theme park publicity records. Cited by Billboard Publication's Amusement Business for "bringing a new level of professionalism in public relations" to the family entertainment… Show more Designed the award-winning, record-breaking opening promotion of the $200 million family entertainment center, the largest development to date of Marriott Corporation. Youngest member of management team, which built one of the world's leading entertainment complexes. Hired and managed staff which smashed existing theme park publicity records. Cited by Billboard Publication's Amusement Business for "bringing a new level of professionalism in public relations" to the family entertainment industry. Show less

Bruce Burtch Skills

Public Relations Media Relations Public Speaking Fundraising Marketing Marketing Strategy Leadership Social Networking Advertising Strategic Planning Strategy Strategic Partnerships Nonprofits Event Management Management Social Media Marketing Cause Marketing Community Outreach Training Non Profits Marketing Communications Newsletters New Business Development Program Management Publicity Sponsorship Copywriting Internal Communications Entrepreneurship Publishing Direct Marketing Strategic Communications Online Marketing Corporate Communications Online Advertising Special Events B2b Marketing Small Business Brand Development Content Strategy Product Development Product Marketing Strategy Development Sales Management Partnership Development Community Relations Promotions Crisis Communications Marketing Research Budgets

Frequently Asked Questions about Bruce Burtch

What company does Bruce Burtch work for?

Bruce Burtch works for Social Impact Productions

What is Bruce Burtch's role at the current company?

Bruce Burtch's current role is Executive Director, Producer at Social Impact Productions.

What is Bruce Burtch's direct phone number?

Bruce Burtch's direct phone number is (415) 454*****

What are some of Bruce Burtch's interests?

Bruce Burtch has interest in Social Services, Children, Economic Empowerment, Education, Environment, Disaster And Humanitarian Relief, Human Rights, Arts And Culture.

What skills is Bruce Burtch known for?

Bruce Burtch has skills like Public Relations, Media Relations, Public Speaking, Fundraising, Marketing, Marketing Strategy, Leadership, Social Networking, Advertising, Strategic Planning, Strategy, Strategic Partnerships.

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