Bruce Christy Email and Phone Number
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As a multidisciplinary creative director and designer—I am fueled by an obsession of uniting brand, design, interactivity and a consumer-centric approach. I create thoughtful and delightful end-to-end experiences that connect.A creative practitioner of 20+ years, I have built and led multiple internal and external teams to create an award-winning body of work that has yielded disruptive and impactful results. The various agencies with whom I have worked include Razorfish, Mutual Mobile, 5th Finger, Brand New School, Psyop, Saatchi & Saatchi SF, The Martin Agency, The Richards Group, Edelman, Duncan/Channon, and Proef SF—among others.Whether producing world-class consumer products, directing fully integrated marketing campaigns, designing the 4th most converting website on the web (24% CR), creating the first augmented-reality mobile app to win an international Cannes Lion, or developing nationally recognized brand identities—the outcomes have been unmistakable.
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Founder & Chief CreativeWērkt Feb 2017 - PresentDraper, Ut, UsAn experience design studio blending brand & technology.
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Senior Creative Director / Brand ExperienceUpwell Health Dec 2015 - Jul 2017South Jordan, Ut, Us -
Senior Creative Director / User ExperienceVivint Jun 2014 - Oct 2015Provo, Ut, UsBuilt a brand new team of (8) rockstar UX creatives and practitioners from scratch for the newly minted Vivint Innovation Center. Tasked to transition a traditional “push” model product (door-to-door sales) to a more marketable and modern “pull” model (a highly sought-after mass consumer retail product). Accountabilities have included directing, producing and executing all world-class user experiences for the new generation of Vivint home automation products and accompanying industrial design (visual brand language) that delight the consumer. Love conducting guerrilla user testing using my own wife and children as (involuntary but dedicated) subjects of automation beta tests in our own home. -
Executive Creative DirectorGlasses.Com Mar 2011 - Jun 2014Draper, Utah, UsAssigned to build the Glasses.com brand from scratch. Directed, produced and executed all user experiences, integrated marketing campaign, and visual communication across each consumer touch-point. The challenge from the outset was building distinctive web and mobile experiences that simplified the purchase of eyeglasses and sunglasses from an online player. First, the initial website featured a recommendation engine to curate product to a unique consumer, and an in-home try-on program was introduced to much success. Next, the eyewear world then took notice as glasses.com for iPad app was launched. Two years in the making, this disruptive app provided an on-the-fly virtual rendering of glasses upon the face of the consumer. The New York Times, USA Today, Mashable and many others wrote glowing articles on how the product changed the face of retail. The application won the 2014 Communication Arts Interactive Annual, was featured the main stage at TED—and later that year was awarded a Cannes Lion in the Cannes International Festival of Creativity (among 70,000 entries from 92 countries). I am the current owner of 20+ killer pair of eyeglasses and growing fast. -
Executive Creative Director1-800 Contacts Jul 1998 - Jun 2014Draper, Utah, UsA small idea from a fellow student coming out of the dorms at college, I was approached to provide some initial design collateral for a few bucks (and a pizza). Next, a simple presentation deck. Then, I was asked, “do you know how to do TV spots?” I replied, “well, of course”. Then a one-page barely dynamic website—followed by a full-time offer to become *the* creative department. What came the next decade plus was not taught in school.A $1B+ nationally recognized brand was born. An unrelenting quest was initiated to build a product that removed friction from an industry littered with opportunities and obstacles. Obsessive user experiences, award-winning digital tools, and a reputation for customer service accelerated an amazing rate of growth unheard of considering how young the company was. Built a creative team and managed (7) designers, copywriters, and producers and, when needed, directed external agencies for integrated campaign work. The results include a website that enjoys a sustained conversion rate of 24% (21% on tablet, and 11% on phone using optimized device technology), a remarkable 86% brand awareness, and a healthy 77 net promoter score. Fighter brands were organized to capture a higher percent of the market, Aquasoft (see above) was launched as a disruptive product to increase market share even further—and glasses.com (see above) was introduced to pioneer an eyewear industry as 1-800 CONTACTS had with contact lenses. I served as matrixed Executive Creative Director accountable for all touch-points and consumer experiences encompassing all above mentioned ventures. -
Adjunct FacultyBrigham Young University – Department Of Visual Arts 2007 - 2012Provo, Ut, Us“I'm a teacher. All I need are minds for molding.” —Jack Black, School of Rock -
Vice PresidentAiga Salt Lake City Feb 2006 - Sep 2007Us -
Ux / Ui Design DirectorUniq Interactive 1997 - 1998
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Senior DesignerSargent & Associates 1994 - 1998Orem, Utah, Us -
Design FellowKirshenbaum Bond Senecal + Partners (New York) Jun 1997 - Aug 1997New York, Ny, UsProduced and executed creative for Target, Citibank, Mothers Cookies, Nueberger + Berman, and Olympus cameras.
Bruce Christy Skills
Bruce Christy Education Details
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Brigham Young UniversityGraphic Design Concentration -
Center For Creative LeadershipLeadership Development Program
Frequently Asked Questions about Bruce Christy
What company does Bruce Christy work for?
Bruce Christy works for Wērkt
What is Bruce Christy's role at the current company?
Bruce Christy's current role is Founder & Chief Creative at Wērkt / Moto ADV Enthusiast.
What is Bruce Christy's email address?
Bruce Christy's email address is br****@****mac.com
What is Bruce Christy's direct phone number?
Bruce Christy's direct phone number is +180123*****
What schools did Bruce Christy attend?
Bruce Christy attended Brigham Young University, Center For Creative Leadership.
What skills is Bruce Christy known for?
Bruce Christy has skills like Creative Direction, Branding And Identity, User Experience, User Interface Design, Art Direction, Brand Development, Adobe Creative Suite, Graphic Design, Typography, Logo Design, Visual Communication, Packaging.
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