Bruce Connal Email & Phone Number

London, England, United Kingdom

Headline StatsMembership Acquisition - I revised the individual membership webpages to enhance conversion and support applications. Funnel conversion rate has increased by 70.16% from 20.95% to 35.65% (28/05/20-07/07/20 vs 28/05/19-07/07/19). Membership Retention – I initiated and managed the revision of the Members resource section so it is of value and current. Visits to section are 358% up and bounce rate is improved by 2.4% (1/04/20-30/06/20 vs 1/01/20-32/03/20). Visits to the members resource hub-page are up by 110% in the same period.Membership Upgrades – I transformed the approach to the annual upgrade campaign resulting in a 106% increase in upgrades (2019 vs 2018).Events - I developed new marketing approaches and new web page resulting in sold out Learning Society Events where previously this was rare and page views to event pages have increased by 45%, bounce rate has improved by 5.12% and goal value increasing by 380.73% (01/01/20-08/07/20 vs 01/01/19-08/07/19)Awards – Initiated and managed a new approach towards marketing of Annual Awards resulted in a 33% increase in number of entries (2020 vs 2019) despite number of categories being reduced from 16 to 12.I also initiated and managed the utilisation of shortlisted entries as case studies, additional member resources and content for member acquisition.Website - Introduced Umbraco best practice in page design. This has resulted – despite the Covid-19 crisis – page traffic has improved by 2.2% and bounce rate by 5.5% (1/1//20-7/7/20 vs 26/6/19-31/12/19)Social Media - Managed and initiated various campaigns resulting in a 43% increase in website sessions via Social Referral (01/01/21-31/03/21 vs 01/01/20-31/03/20)Email – I revised the organisation’s approach to email resulting in greater reach, reduced cost and greater effectiveness. Restructured the integration of data provided improved reporting and reduction of complaints which threatened the delivery of emails.

London, United Kingdom

Results driven: Developed new schedules, approaches, processes and templates to drive revenue and hit targets. This resulted in increased y-o-y revenue, a 29% increase in revenue generated by email (May-Aug 2017 vs 2018) and exceeding November budget targets with 11 weeks remaining.Promotion of professional development opportunities: I developed and managed implementation of strategy and tactical communications across channels to promote the organisation’s training portfolio and raise the profile of e-learning training products to the legal sector.Brand management: Delivered a cohesive message across all internal and external comms aligning all UK offices and communications.Conferences and events: Development of content led marketing, engagement strategies to targeted segments, utilisation of partner networks and improved social media activity resulted in a series of bestselling conferences including the Enfranchisement and Lease Extension Conference which achieved 112% increase on previous year (with 20 business days until the event). Data analysis and evaluation: Provided reporting on programme and campaign performance alongside strategic recommendations for improvement across key business metrics.Digital marketing: Devised and delivered innovative digital and social media strategies in support of campaigns and projects. Introduced Hotjar to support new website development. Sourced and briefed new PPC agency. In transition period between agencies I managed the PPC account increasing conversions by 59% and reducing cost of conversion by 55% (3 Sept -3 Oct 2017 vs 2018).Budget: Oversaw the company's marketing budget to ensure all projects pass through budgeting and schedule procedures.Team management and development: Introduced monthly targets, built a reporting structure, milestones, prioritized work and established a meeting calendar to ensure implementation of plans was on-time and on-track.

London, United Kingdom

• Membership sales: established closer collaboration with the membership sales team, creating bespoke collateral to aid conversion, which contributed to an income increase from new members of 130% (Q4 2017 vs Q4 2016) and a 3.7% yearly increase in income generated from membership renewals.• Event promotion: initiated a new multi-channel approach within the company towards event promotion resulting in the first sold out events for the company for over three years. I also achieved a company record for registrations of webinars plus a 100% increase on early bird bookings, an average order value increase of £29 per booking and 14% increase of revenue on the previous year for the 2017 annual conference.• Process improvement: identifying gaps in processes I put forward recommendations to the senior management team. This resulted in improved product briefs, product launch checklists, email testing procedures and copy writing checklists to be adopted by the company.• Customer engagement: I originated, established and marketed Your Voice @ BSC, a client feedback programme generating insight and testimonials. “The data looks to have extremely useful applications across the business. Thank you so much for your work on this.” Chief Technology and Marketing Officer.• Brand development: I introduced a brand audit and worked with departments and stakeholders to develop a new look and new collateral for the organisation. • Project management: – I took responsibility of projects and managed their delivery to ensure success. For example, I successfully managed our presence at the Safety & Health Expo, London, with a months’ notice resulting in an improved brand perception and captured over 200 leads for the company. “You really stepped up and got us over the line.” Head of Marketing

Waterloo, London

•I am responsible for initiating, developing and managing integrated marketing strategies to support growth. Examples include an integrated multi-channel campaign to promote the online shop, which resulted in a 309% sales increase on previous period (Q4 2015: Q1 2016) and the launch of Level 2 Award in Food Allergen Awareness, which generated an income of £63K against an anticipated income of £10K (2015).•Optimisation of communication channels, including social media, and introduction of communication tools to increase the lifetime value of individual communications. For example, I initiated, developed and managed fulfillment of an integrated marketing campaign to promote the e-commerce site which resulted in 197% income growth on previous month, 120% growth in first time purchasers, 65% increase in page views and £48 return for each £1 spent on the campaign (Aug 2016:Sep 2016).•Working with key stakeholders and clients I gained the insight to understand gaps in service and how the organisation could align and produce content to meet these needs.•As the champion of the customer within the organisation I originated, established and marketed the Your Voice @ CIEH, a client feedback programme, while constructing a structure and reporting system within the organisation to enable the voice of the customer to be heard at the heart of the decision process and turned into meaningful action. •Development of marketing and brand partnerships with a wide range of external partners / companies in order to support all on-going marketing campaigns. I manage media and creative agencies including pitching, contract development and day-to-day management.•Passionate for data analysis and the effective use of CRM data I took ownership of developing market share and persona data within the organisation. I am a lead member of the data forum and my analysis of customer segments and development of recommendations has underpinned the new focus of the organisation.

London, United Kingdom

References'I have worked with Bruce for several years at ABP. He is highly intelligent, always helpful and passionate about his work. Amongst other things, he was responsible company’s SEO and social media, which he set up in the first instance, in both cases our performance is comparable to that of much larger organisations . . . On a personal level he is a pleasure to be with in the office and a much liked team member.'Linda Wilkin, Marketing Director, ABPResponsibilities• Originate and execute integrated marketing communication campaigns within the Education Sector promoting the product portfolio ensuring they are on-time, on-brand, within budget and exceeding all objectives• Initiate, develop and project-manage digital marketing campaigns introducing new technologies and a customer-orientated focus to ABP. I have increased visits to the site by 22% (Jan 2013:Jan 2014) utilizing SEO, SEM and content marketing.• CRM & Business Development role; Generation of leads, convert prospects into customers and increase lifetime value of customers. I increased number of leads by over 60% utilizing direct mail, PPC and conversion rate optimization (Jan 2013:Jan 2014).• The knowledge to manage budgets and promote a culture of ‘cost awareness’ to ensure direct costs are effectively controlled and monitored. I spotted gaps in the re-accreditation procedure which was costing ABP 20-50% on each client. I implemented procedures to ensure that the loss was stopped.• Appoint and manage external suppliers, developing briefs and managing work schedules and budgets.• Provide key analysis and reports of campaigns, including competitor research, to ensure any learning can be fed into future activity.• Lead and train staff to ensure efficient and effective continuation of activities in-line with the practices, procedures and culture of the organisation.

London, United Kingdom

•Initiated, developed and executed marketing and business development communication plans to gain new customers and increase the lifetime value of existing customers.•Managed and co-ordinated integrated marketing communication campaigns ensuring they are on-time, on-brand, within budget and exceeding all objectives.•Initiated, designed and project-managed the new corporate website introducing new technologies and a customer-orientated focus, resulting in improved customer experience and increased lifetime value of customers.•Managed product launches of qualifications to target audience utilising integrated marketing communications.•Personally built and managed a customer database to ensure that communications go to the right person at the right time and in the right way.•Redefining and improved marketing materials ensuring production is in-line with brand guidelines and targeted to specific audiences.•Appointed and managed external suppliers, developing briefs and managing work schedules and budgets.•Provided key customer insight through market research to drive forward future corporate strategies through increased customer advocacy.

•Manage and co-ordinate communication projects for clients on-time, within budget and exceeding all objectives.•Create and develop Integrated Marketing Communication campaigns customised to add value to the brand owner and target audience.

•Designed and successfully implemented the ‘Independent thinking’ brand strategy for Constable. •Designed and project-managed the new corporate website introducing new technologies and a customer-orientated focus, resulting in improved customer experience and increased lifetime value of online customers. •Designed, implemented and managed communication campaigns to increase penetration of portfolio with trade customers. Resulting in record profits and improved relationships with trade customers in 2008. •Built from scratch a customer value management tool. This has increased customer insight, volume sales and the lifetime value of trade customers.•Successfully blended analytics and creative thinking to help develop customer centric strategies, propositions and solutions. •Introduced the concepts of relationship cycles and segmentation to Constable & Robinson to ensure that the right message is delivered at the right time to the right person. •Briefed, co-ordinated and managed external agencies and freelance staff. Developed new relationships with agencies such as Studio Condition who have since been recognised by the Conran Institute as leading designers. •Gained a thorough knowledge of online marketing, from both a technical and strategic perspective.•Trained and developed staff who directly report to me using best practice reports, review meetings and departmental wikis.

•Prepared and produced press releases and marketing materials.•Executed nationwide campaigns and liaised with national broadcast media. •Established a working relationship with trade customers to manage POS and merchandising.

Apmp: The Apm Project Management Qualification, Project Management, Pass

The APM Project Management Qualification - is a knowledge based qualification that allows candidates to demonstrate knowledge of all.

Idm Professional Diploma In Digital Marketing, Digital Communication And Media/Multimedia

• I studied the IDM Certificate in Digital Marketing to reinforce my knowledge of the operational aspects of managing and executing.

Diploma, Integrated Marketing Communications (Imc)

One of the first individuals in the UK to attain the IDM Diploma in Integrated Marketing Communications, ranked first in the class.

Bachelor Of Arts - Ba, International History & Sociology, 2:1