Bruce Smith Email and Phone Number
Bruce Smith work email
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Bruce Smith personal email
I am a strong business leader, with over 25 years of international experience in business development, account management, agency management, retailing, brand strategy and marketing.During my career I’ve successfully collaborated with engineers, marketers, merchandisers, and creative teams in developing design solutions, opening new accounts and generating growth from existing ones.I’ve also managed the development of strategy, communications, corporate identities, packaging, merchandising and environmental designs for major firms in Canada and the U.S. My clientele has included CPGs, grocers, telecoms, hard goods, fashion, pharmacy, sporting goods and financial service providers. Generating exciting and innovative ideas that help others succeed continues to be a fantastic experience for me.As a member of the Canadian Luge team at the Lake Placid Winter Olympics, I finished 11th of 36 competitors. While I no longer compete, I am hard-wired with the commitment and determination that elite competition demands.Based on my knowledge of the sport, I developed and marketed the LaserLuge Snow Sled. The product won the prestigious 1996 Financial Post / Apple Canada Design Effectiveness Award and was sold worldwide.During my career I have worked with T-Mobile, Bell Canada, AT&T, Victoria's Secrets, Scotiabank, Metro, The Home Depot, Procter & Gamble, Loblaws, The Beer Store, Princess Auto, and Sobeys.My knowledge and skills: - Business Development - Account Executive - Strategy Creation - Brand Identity (strategy, naming and design)- Brand Execution - Marketing - Retailing (packaging and environments)
Shelf Edge Solutions
View- Website:
- shelfedgesolutions.com
- Employees:
- 4
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Sales ManagerShelf Edge Solutions Feb 2019 - PresentToronto, Canada AreaShelf Edge Solutions is a leading electronic shelf label hardware and software system integrator. We are SoluM Electronic Shelf Label's Canadian sales representatives and distributors.Electronic shelf label (ESL) tags replace the traditional retail paper shelf tag and electronically display product information such as price, description, UPC code, discount rate and sale signs. Each ESL tag is part of a secure wireless system that updates individual product information dynamically and in real time. ESL tags also enable direct communication with customers at the shelf edge.
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Independent ConsultantSellingdesign Feb 2018 - PresentToronto, OnMore to come!
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National Sales Manager - CanadaFfr Merchandising Jan 2014 - Jan 2018Toronto, Canada AreaDuring my time with FFR I developed a strategy to substantially raise the brand’s profile in Canada while managing existing retail and display company accounts. These included Walmart, Loblaws, The Home Depot, Menasha, Artisan Complete, and Holland and Crosby.Through persistent cold calling and networking I built relationships with national chains that led to fact-finding appointments, introductory presentations, product tests, inclusion in tenders, sale closures and ongoing program management. All my activities were documented on Microsoft Dynamics.Through intense business development initiatives I introduced numerous retailers to FFR including Sobeys, Metro, Shoppers Drug Mart, Calgary Coop, Federated Coop and Giant Tiger. I also opened accounts with CPGs such as Coca-Cola and Procter & Gamble.Product testing was an important part of our business development strategy and I installed and assisted with testing FFR products in stores and lab locations. In order to put forward the most suitable solution I audited retail locations by assessing Plan-O-Grams, shelving systems, signage and graphics programs, cooler units and existing security systems.Other responsibilities included managing tender responses, managing custom solutions and following up on overdue accounts. Finally I worked with FFR’s shipping department to:- Establish DDP (Delivered Duty Paid) shipping protocols,- Develop a quoting and billing format that met our client’s requirements,- Optimize cross-border shipping including 3PL services. -
Director, Retail SolutionsMcintyre Group Aug 2013 - Jan 2014Mississauga, OnFor the past several months I had the pleasure of working with McIntyre Group Retail Services. Being a part of a management team that is committed to delivering professional services and innovative products has been a great experience.I worked with retailers, contractors, fabricators and design firms to identify and integrate appropriate applications for McIntyre Group’s warehouse-based, transportation and field installation capabilities.We also added to the product lines available through McIntyre Group, focusing on the value-adding opportunities they offer for new, reconfigured and customized retail environments. Those lines included Swiftspace mobile retail stations, Gondola Skate moving systems, Connectrac wire management systems, NxtWall demountable architectural walls and Aurora high-density storage systems. -
Vice President, Business StrategyDmd Retail Design Jun 2004 - Jan 2013Toronto, CanadaI did many diverse tasks at DMD. Managing client accounts was a key responsibility for me along with marketing the firm, developing new business and contributing to internal management.My experience in business, strategy development, branding, retailing and design meant that I also consulted with customers on developing their ultimate customer experience.Clients include Bell Canada, Loblaw, Nike, Princess Auto, Scotiabank, T-Mobile, Tile Shoppe, Victoria's Secret, Unitron and Winexpert -
Director, Business DevelopmentMaclaren Mccann Sep 2001 - Sep 2003Toronto, CanadaBrandid was a division of MacLaren McCann and I was the lead on new business initiatives, developed strategy for clients and managed accounts. One of the great projects I was extensively involved in was the logo for the Toronto Blue Jays. As well, a London Design Award was given to us for our work on behalf of The Mibro Group. We created a compelling brand and look for their BitBull drill bit set.Other clients included Crayola Canada, Eureka Vacuum, Rogers and Seneca Foods. -
Director, Business DevelopmentNexient Corporation Nov 2000 - Sep 2001Toronto, OnNexient was a brand strategy consultancy, able to offer clients fully integrated solutions including E-Commerce, Corporate Communications, Web, Package and Retail Design, and Direct Marketing. Clients included CIBC Amicus Bank, Nestle and Sam’s Club.
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Director, Business DevelopmentWatt International 1998 - 2000Toronto, CanadaDuring my tenure with the Watt Group, I developed new business opportunities and contributed to developing the firms marketing initiatives. This included speaking on behalf of Watt at many industry conferences as well as writing articles.I also helped manage a variety of accounts and clients' strategy development.Clients included The Beer Store, Canada Bread, Rona, Sheridan Nurseries and Source for Sports -
Founder / OwnerRodel Sports Equipment 1993 - 1998Toronto, CanadaI turned a patented idea into a feasible product that sold over 60,000 units worldwide. The LaserLuge was sold from retailers as diverse as Hammacher Schlemmer and Costco.
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ManagerFreedom 55 Financial 1988 - 1993Toronto, CanadaAs a Employee Benefits and Pensions Manager with London Life, now Freedom 55 Financial, I prospected for new accounts, managed existing accounts and trained sales representatives.
Bruce Smith Skills
Bruce Smith Education Details
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Sports Adminstration -
Lorne Park Secondary SchoolHonours
Frequently Asked Questions about Bruce Smith
What company does Bruce Smith work for?
Bruce Smith works for Shelf Edge Solutions
What is Bruce Smith's role at the current company?
Bruce Smith's current role is Sales Manager at Shelf Edge Solutions.
What is Bruce Smith's email address?
Bruce Smith's email address is bs****@****ffr.com
What schools did Bruce Smith attend?
Bruce Smith attended Laurentian University/université Laurentienne, Lorne Park Secondary School.
What are some of Bruce Smith's interests?
Bruce Smith has interest in Sailing And Skiing, Luge.
What skills is Bruce Smith known for?
Bruce Smith has skills like Retail, Marketing, Business Development, Brand Architecture, Retail Design, Creative Direction, Integrated Marketing, Brand Development, Business Strategy, New Business Development, Strategy, Competitive Analysis.
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Bruce Smith
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2arxium.com, capsasolutions.com
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