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Bruce Hamilton personal email
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With over 20 years of experience in marketing, I’m not just any marketer—I’m a Marketing Maestro who loves turning data into delightful customer experiences. My journey has taken me from SEO and digital marketing to the forefront of marketing technology and operations, blending strategic insight with technical prowess.As Kim Davis eloquently puts it, "When we say martech is marketing we mean something broader than just software + hardware = marketing. Martech is that space where technology meets processes (and people) and – at best – they work in harmony." This philosophy is my guiding star, and I’m passionate about using data and technology to drive business growth and make customers smile.Key areas of expertise (and fun):• Creating digital roadmaps that are as compelling as a treasure map• Crafting strategies that drive growth from the ground up (or sky-high)• Harnessing the power of AI and machine learning for mind-blowing insights• Collaborating with teams to integrate marketing tech seamlessly• Developing dashboards that turn data into a visual symphony• Optimizing SEO and digital campaigns for maximum ROI and fun• Fostering a positive and collaborative team culture• Leading marketing automation and CRM system integrations• Implementing data integration strategies across platforms• Managing social media, content marketing, and email marketing campaigns• Driving marketing strategy and cross-functional collaboration• Excelling in conversion rate optimization (CRO) to boost user engagement and conversions• Streamlining processes and enhancing efficiency through process optimization• Managing change initiatives to ensure smooth transitions and stakeholder buy-inCurrently on the lookout for exciting new opportunities where I can bring my unique blend of skills and enthusiasm to a forward-thinking organization. Let’s connect and see how we can make marketing magic together!
Hamiltonslive
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Freelance Digital Marketing And Martech ConsultantHamiltonsliveSharpsburg, Md, Us
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Marketing Technology ManagerAopa Aug 2021 - Jun 2024Frederick, Md, UsAt AOPA, I led the marketing technology strategy, integrating platforms and enhancing data-driven decision-making.• Developed the marketing technology roadmap, fostering a data-first approach.• Configured GA4 to Google BigQuery, enabling BI to combine GA4 data with Salesforce 360 and Marketing Cloud for richer KPI dashboards.• Managed Google Ads, Facebook Ads, and Pinterest Ads, optimizing ad formats and creating a reporting method for proper ad spend attribution.• Introduced AI tools like ChatGPT to tackle tracking challenges and streamline processes.• Created custom GPTs for media tagging, improving content organization and searchability.• Established a UX 10-question process for user-focused digital efforts.• Designed UX wireframes for new web pages, enhancing user experience.• Led Google Analytics and Tag Manager integration, improving data accuracy.• Migrated from GA Universal to GA4 via Google Tag Manager, creating over 100 custom tags, 50 custom triggers, and approximately 200 custom variables.• Leveraged Google Search Console and Moz Pro to optimize organic search performance.• Built and optimized web pages using Sitecore.• Created dynamic dashboards using Looker Studio (formerly Data Studio) connected to GA4 and BigQuery.• Guided email marketing teams in best practices and advised on KPIs beyond open rates.• Managed transitions such as migrating from GA Universal to GA4, and from Litmus to Email on Acid.• Participated in an IA (Information Architecture) exercise to improve the main navigation and site search operation, resulting in a 2X increase in navigation clicks overall and a 35% increase in site search engagement.• Sourced a replacement for our email preview and testing platform, saving the organization $21,852 annually while increasing team productivity and satisfaction with additional licenses and features. -
Web Business Analyst / Insights LeadAopa Dec 2011 - Aug 2021Frederick, Md, UsAt AOPA, I optimized analytics capabilities and enhanced data-driven decision-making.• Migrated from Omniture Sitecatalyst Analytics to Google Analytics, saving $72,000/year.• Implemented advanced tracking solutions with Google Tag Manager for precise data insights.• Conducted bi-weekly analytics hour meetings to review site and campaign performance.• Created interactive reports using Google Data Studio, empowering marketers with insights.• Improved data cleanliness and standardization, ensuring high-quality analytics.• Managed social media marketing efforts and the brand store e-commerce on Facebook and Pinterest.• Optimized Google Ads paid search (CPC) campaign for a sub-brand, increasing CTR by 30%.• Crafted a year-end social-only membership campaign on Meta, generating 47 new memberships in 9 days, a 176% increase.• Improved organic search traffic by 24% and organic social traffic by 12% year over year.• Focused on CRO to enhance user engagement and conversions across digital platforms.• Participated in implementing Sitecore, Salesforce Marketing Cloud, and Coveo.• Standardized content topics, improving user experience.• Evaluated team processes to enhance efficiency and reduce overlaps.
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Fly-It Forward Team LeadAopa Jun 2015 - Oct 2019Frederick, Md, UsAs the Fly It Forward Team Lead at AOPA, I spearheaded initiatives to foster a positive workplace culture and significantly enhance employee engagement.• Active participant and contributor of the inaugural Fly-It-Forward team, created to model and share positivity, borne of “The Orange Frog Workshop”.• Volunteered to take on the additional responsibility of team lead when the option presented itself.• Planned, coordinated, marketed, and executed various events throughout the year intended to foster positivity and happiness across the organization.• Efforts contributed to a fully engaged employee rate of 52% when the benchmark was 32%.Fun Fact: Known as the “Chief Happiness Officer” for turning workplace frowns upside down with creative team-building events!
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Search Engine Optimization ConsultantDigital Marketing Consultant Mar 2011 - Dec 2011As an SEO Consultant, I provided strategic guidance and technical expertise to enhance clients' online presence and search engine performance. My freelance work focused on audits, content optimization, and strategic planning.• Performed site audits against Search Engine Optimization (SEO) best practices, providing actionable recommendations to improve site performance and search engine rankings.• Recommended both short and long-term site edits and strategy to improve performance in organic search results.• Performed keyword research and analysis to ensure content was optimized appropriately.• Spearheaded content marketing efforts on social media platforms as an early adopter.• Guided email marketing teams in adopting best practices and advised on email marketing KPIs beyond open rates.Fun Fact: My keyword wizardry helped clients’ websites magically appear at the top of search results! -
Front End DeveloperDigital Marketing Consultant Mar 2011 - Dec 2011As a Front End Developer, I focused on creating responsive, user-friendly web pages that meet client specifications. My freelance work involved front-end development, UI design, and graphic creation.• Developed HTML and CSS required to create customized web pages based on client-provided designs, ensuring responsive and user-friendly interfaces.• Provided user interface (UI) and design suggestions based on page and site functions.• Created and edited graphics as needed to support client branding and website content.Fun Fact: Turned boring web pages into eye-catching masterpieces that clients loved!
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Search Engine Optimization ManagerAol Dec 2008 - Mar 2011New York, Ny, UsDecember 2008 – March 2011 (2 years 4 months)Sterling, VAAs the SEO Manager for AOL Shopping, I led initiatives to enhance site architecture and search engine performance. My role involved taxonomy development, SEO compliance, and content optimization.• Performed key phrase research for new content creation, metadata, and other on-page elements optimization.• Provided the development team with relevant SEO best practices for the site architecture.• Regularly audited sites for adherence to SEO best practices.• Coordinated backlink campaigns between “in-network” and outside sites.• Trended site performance for organic and paid search traffic.Fun Fact: Made SEO audits and optimizations so effective, they felt like uncovering hidden treasure! -
Product ManagerAol Dec 2008 - Mar 2011New York, Ny, UsAs a Product Manager for AOL Shopping, I was responsible for defining and executing ecommerce strategies to meet traffic and revenue goals. My work included team coordination, partner management, and performance analysis.• Defined the site strategy to achieve traffic and revenue goals.• Created product road map of projects required to achieve goals, authored user stories and requirements.• Developed the AOL Shopping taxonomy and information architecture, expanding from 1500 to 6000+ browse path levels.• Served as Scrum Master and worked with an international development team following Agile development strategies to complete projects in two-week sprint cycles.• Managed relationships with partners inside and outside of the company, including 100+ data feed partners like PriceGrabber.• Organized social media campaigns using a customized weekly newsletter, Facebook, Twitter, and Digg submissions.• Resolved product display and linking issues for editors, programmers, developers, and metrics analysts.Fun Fact: Juggled international teams and countless projects like a circus ringmaster, all while hitting targets!
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Technical WriterSpherion Feb 2007 - Dec 2008Atlanta, Georgia, UsAs a Technical Writer for AOL Shopping, I translated stakeholder visions into actionable product requirements and created SEO-optimized content to enhance online visibility.• Edited articles written by third-party SEO copywriters to ensure the content was optimized to comply with SEO guidelines.• Wrote original articles for the Shopping blog following SEO best practices.• Worked with product managers and business owners to ensure all new product requirements were captured and properly documented in the appropriate format for the development team.• Facilitated the confirmation of requirements, questions, and answers between the development team, product managers, and business owners in a timely manner to ensure development sprints were not impeded.• Took on product manager duties to assist the product team in completing large projects.Fun Fact: Turned complex technical jargon into engaging stories that even a layperson could enjoy! -
System Design Engineer/AdministratorHarrell'S Services Mar 2006 - Feb 2007At Harrells Services (RW Harrell's Pump Service Inc.), I focused on integrating technology to improve business practices and efficiency. My role included marketing graphics creation, technology implementation, and training.• Created standardized marketing graphics to improve brand recognition.• Implemented business practices to integrate technology, increasing efficiency and standardization.• Developed and documented a procedure to reduce calculation time for HVAC systems by 50%.Fun Fact: Turned complex HVAC calculations into a breeze, making everyone's workday a little cooler! -
Electronic Technician/Project EngineerCarter Control Systems, Inc. Oct 2004 - Mar 2006Frederick, Md, UsAs an Electronic Technician/Project Engineer at Carter Control Systems, I contributed to project proposals, site preparation, and training documentation. I also supervised installations and provided support for USPS systems.• Contributed to project proposals, site preparation, training documents, and maintained the user manual for proprietary USPS software.• Supervised and coordinated installation of automated mail handling systems at USPS facilities nationwide.• Provided training and remote support to USPS employees for system operation and maintenance.• Developed advanced MS Word documents using VBA and created equipment illustrations in MS Visio.Fun Fact: Made USPS system installations a smooth delivery, just like their mail! -
Information Systems Manager / Quality Control ManagerCapital Electro-Circuits, Inc. Oct 1995 - Mar 2003At Capital Electro-Circuits, Inc., I managed information systems and quality control, focusing on process documentation and customer communication.• Documented the manufacturing process and implemented the ISO 9000 quality management system.• Communicated with customers to resolve design and manufacturing issues.• Filled in for Sales and Production Managers in their absences.• Updated, maintained, optimized for local SEO, and refreshed the corporate website.Fun Fact: Ensured our processes were top-notch, making quality control a smooth circuit! -
Avionics TechnicianUsaf Mar 1988 - Sep 1995Randolph Afb, Tx, UsMy time in the USAF spanned many roles, including Flying Maintenance Technician, Senior Shift Maintenance Technician, and Technical Publications Distribution Office Manager, and several others.During my service in the USAF, I developed strong leadership and project management skills by coordinating aircraft repairs and managing technical publications.• Coordinated aircraft repairs with other maintenance organizations to ensure timely service.• Managed the Technical Manual Distribution Office, writing maintenance procedures and maintaining 152 technical manuals.• Developed strong leadership, analytical, troubleshooting, and project management skills.Fun Fact: Kept the skies safe and the planes flying smoothly with precision and care!
Bruce Hamilton Skills
Bruce Hamilton Education Details
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Orange Technical InstituteMicrosoft Certified Solutions Developer -
University Of PhoenixInformation Technology
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Community College Of The Air ForceAvionics Maintenance Technology/Technician
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Elco
Frequently Asked Questions about Bruce Hamilton
What company does Bruce Hamilton work for?
Bruce Hamilton works for Hamiltonslive
What is Bruce Hamilton's role at the current company?
Bruce Hamilton's current role is Freelance Digital Marketing and Martech Consultant.
What is Bruce Hamilton's email address?
Bruce Hamilton's email address is br****@****ive.com
What is Bruce Hamilton's direct phone number?
Bruce Hamilton's direct phone number is +120239*****
What schools did Bruce Hamilton attend?
Bruce Hamilton attended Orange Technical Institute, University Of Phoenix, Community College Of The Air Force, Elco.
What are some of Bruce Hamilton's interests?
Bruce Hamilton has interest in Animal Welfare, Science And Technology.
What skills is Bruce Hamilton known for?
Bruce Hamilton has skills like Seo, Web Analytics, E Commerce, Analytics, Web Development, Content Strategy, Omniture, Social Media Marketing, Sem, Agile Methodologies, Information Architecture, Google Analytics.
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