GSM for the Berlin City Auto Group with experience managing multiple franchises such as Toyota Kia Ford Lincoln Honda Nissan Chevy GMC Buick Dodge Chrysler Jeep Ram and our Huge Try State Pre-Owned Certified Nation Wide Sales Program.Plus our exclusive Easy Upgrade Program!Bruce E. MacDonald603 752 6644 ext. 312215603 915 0008bmacdonald@berlincity@com

Generate new methods of brand identity and controll systems that allow the Chysler Dodge Jeep & Ram Sales Team to maximize its market protential. In tha last three years I have been able to double sales volume year over year. Current MSRN 689% this has allowed us to rule as the largest dealer in NH North Country!

Provided leadership in the development of a very successful sales team among the Dodge, Jeep, Chrysler, Ford, Lincoln, Mercury Franchises. Developed Berlin City Ford's Blue OvalProcess that set forth our certification. Served as a member on the Honda Excel Team and our current Toyota Signature Team. Significant proficiency in:*Developing and managing marketing promotions to increase market share and revenues.*Responsible for inventory analysis and forecasting.*Handling ordering requirements, advertising campaigns on a weekly basis, staffing, training fora complex and competitive multi-franchise dealership.*Assisting with solving banking operations, analysis of financial information, collection, and customer credit analysis.*Negotiating contract terms, conditions and price with customers, and lenders.*Tracking and logging all customer inquiries, measuring our results by monthly closing reportsby walk in, phone, internet, and marketing ups against previous years sales by market and the particular make and model.*Evaluating and researching competitors within our market regarding inventory levels advertising strategies and price points.*Making and meeting the demands of an ongoing advertising promotion while coinciding with our overall mission statement and hitting home our dealerships culture.Other Specific Skills:* 1st Impression * Greeting * Building * Controlling The Sale * By-Passing * Phone Prospecting* Phone 5 Step Close * Negotiating Effectively * Close On Objections * Coaching & Mentoring *Organizational Leadership * Cost Management * Marketing*Systems Planning Guides and or Play Book * Bob Chen Seminar * Joe Verde Seminar