Bruce Richards

Bruce Richards Email and Phone Number

Industry Strategy and Marketing Lead - Retail and Consumer Goods @ Adobe
New York, NY, US
Bruce Richards's Location
New York City Metropolitan Area, United States, United States
Bruce Richards's Contact Details

Bruce Richards work email

Bruce Richards personal email

n/a
About Bruce Richards

I'm obsessed with how people consume brands and how today, more than ever, experience IS the brand! I've partnered with companies around the globe to help them define their customer experience strategies and achieve them through innovative solution development and delivery. I have a proven track record of leveraging customer insights to transform and build brands, increase sales and improve efficiencies. I possess strong strategic, analytical and implementation skills. I'm a passionate leader with the ability to navigate complex organizations and develop meaningful relationships at the C-level. My industry background includes Retail, Fashion, Beauty, Advertising and Financial Services.Areas of Expertise: Digital Strategy & Transformation, Marketing, Brand & Customer Strategy, Consumer & Trend Insights, Customer Experience Design, Team Building and Leadership, Analytics & Insights, Mobile Development & Adoption

Bruce Richards's Current Company Details
Adobe

Adobe

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Industry Strategy and Marketing Lead - Retail and Consumer Goods
New York, NY, US
Website:
adobe.com
Employees:
40967
Bruce Richards Work Experience Details
  • Adobe
    Industry Strategy And Marketing Lead - Retail And Consumer Goods
    Adobe
    New York, Ny, Us
  • Adobe
    Industry Strategy And Marketing Lead - Retail & Consumer Goods
    Adobe 2018 - Present
    San Jose, Ca, Us
    Retail & Consumer Goods leader leveraging domain knowledge and expertise to craft winning go-to-market strategies enabling global sales teams to excel within industry. C-level advisor providing business critical thought leadership used to shape transformational initiatives. Provide horizontal leadership and collaboration of cross-functional teams to define and execute the Retail & Consumer Goods strategy. Engage directly with Adobe’s largest customers worldwide to help them develop best-in-class digital marketing strategies.
  • K3 Advisory, Llc
    Ceo & Founder
    K3 Advisory, Llc 2017 - Present
    West Islip, New York, Us
    Management consultancy advising business leaders in the areas of customer experience, marketing, digital transformation, research and industry trends, solution partner selection, go-to-market strategy and business development.
  • Dunnhumby
    Vice President, Client Strategy & Consulting
    Dunnhumby 2016 - 2017
    Brook Green, London, Gb
    Head of strategy for the fashion and beauty practice at the world’s leading customer science company. Partnered with marketing leadership at key Retail & CPG clients to drive the future of their customer centric journeys through a deep understanding customer behavior, identification of important strategic customer segments and focus on the best marketing and engagement initiatives to acquire and retain those customers.
  • Ibm
    Associate Partner, Global Consumer Center Of Competence, Retail & Cpg Industry Solutions
    Ibm 2013 - 2016
    Armonk, New York, Ny, Us
    Retail & CPG industry consultant supporting organizations around the globe at the C-level to drive end to end strategic visioning and value creation in the areas of digital and mobile adoption, marketing and shopper experience and omni-channel commerce. Aligned business strategy with scalable and sustainable technology enabled transformation initiatives.
  • Mbs - An Ebay Company
    Vice President, Retail Practice
    Mbs - An Ebay Company 2009 - 2013
    Part of eBay Enterprise Marketing Solutions. Provided strategic guidance and fully integrated customer engagement solutions for clients and prospects in the multi-channel, retail vertical. Executive Sponsor for leading global retail brands helping drive segmentation, marketing & CRM and enterprise-wide business initiatives.
  • Bloomingdale'S
    Vice President, Marketing & Shopping Services
    Bloomingdale'S 2004 - 2009
    New York, Ny, Us
    Led key business divisions including Personal Shopping, The Registry, Corporate Services, Studio Services and Interior Design in 37 stores throughout the US. Delivered the Bloomingdale’s brand strategy through the development and production of all marketing materials. Direct responsibility for marketing strategy, account services, database management, budget management, research and analytics, logistics and production.
  • Rabasca & Company
    Senior Vice President, Director Of Client Services
    Rabasca & Company 2002 - 2004
    Accountable for total agency performance, health of agency/client relationships and account management staff. Consulted with client top management and senior marketing personnel to ensure proper handling of all accounts and develop opportunities for mutual growth. Directed all new business development initiatives.
  • Bates North America
    Senior Vice President, Management Supervisor
    Bates North America 2000 - 2002
    CVS/pharmacy - Directed the strategic and creative development of all integrated brand and tactical communications for the nation’s largest chain drug store with over 4,100 stores in 28 states.
  • Tbwa\Chiat\Day
    Group Account Director
    Tbwa\Chiat\Day 1998 - 2000
    Nyc , La, Us
    Wonderbra, Bali, Nivea, Hasbro, New York Life Insurance - Developed and nurtured client partnerships focused on maximizing the impact of marketing communications across all disciplines. Leveraged consumer insights to drive new product development and market introductions. Ensured strategic and creative excellence. Oversaw international coordination on key accounts.
  • Fcb New York
    Vice President, Management Supervisor
    Fcb New York 1995 - 1998
    New York, New York, Us
    Citi, US Retail Bank - Managed the strategic development, integration and execution of multi-disciplined, regional and national campaigns including television, print, radio, outdoor, direct, in-store merchandising and sales promotion. Supervised and developed account management personnel.

Bruce Richards Education Details

  • St. John'S University
    St. John'S University
    Marketing/Economics

Frequently Asked Questions about Bruce Richards

What company does Bruce Richards work for?

Bruce Richards works for Adobe

What is Bruce Richards's role at the current company?

Bruce Richards's current role is Industry Strategy and Marketing Lead - Retail and Consumer Goods.

What is Bruce Richards's email address?

Bruce Richards's email address is br****@****obe.com

What schools did Bruce Richards attend?

Bruce Richards attended St. John's University.

Who are Bruce Richards's colleagues?

Bruce Richards's colleagues are Seda Alp, J Eisenmann, Kasif Khan, Mh Hafidz Firman Priambodo, Sissy Carr, Oscar Letsoalo, Emrah Drs.

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