Bruce Richards Email & Phone Number

New York, Ny, Us

San Jose, Ca, Us

Retail & Consumer Goods leader leveraging domain knowledge and expertise to craft winning go-to-market strategies enabling global sales teams to excel within industry. C-level advisor providing business critical thought leadership used to shape transformational initiatives. Provide horizontal leadership and collaboration of cross-functional teams to define and execute the Retail & Consumer Goods strategy. Engage directly with Adobe’s largest customers worldwide to help them develop best-in-class digital marketing strategies.

West Islip, New York, Us

Management consultancy advising business leaders in the areas of customer experience, marketing, digital transformation, research and industry trends, solution partner selection, go-to-market strategy and business development.

Brook Green, London, Gb

Head of strategy for the fashion and beauty practice at the world’s leading customer science company. Partnered with marketing leadership at key Retail & CPG clients to drive the future of their customer centric journeys through a deep understanding customer behavior, identification of important strategic customer segments and focus on the best marketing and engagement initiatives to acquire and retain those customers.

Armonk, New York, Ny, Us

Retail & CPG industry consultant supporting organizations around the globe at the C-level to drive end to end strategic visioning and value creation in the areas of digital and mobile adoption, marketing and shopper experience and omni-channel commerce. Aligned business strategy with scalable and sustainable technology enabled transformation initiatives.

Part of eBay Enterprise Marketing Solutions. Provided strategic guidance and fully integrated customer engagement solutions for clients and prospects in the multi-channel, retail vertical. Executive Sponsor for leading global retail brands helping drive segmentation, marketing & CRM and enterprise-wide business initiatives.

New York, Ny, Us

Led key business divisions including Personal Shopping, The Registry, Corporate Services, Studio Services and Interior Design in 37 stores throughout the US. Delivered the Bloomingdale’s brand strategy through the development and production of all marketing materials. Direct responsibility for marketing strategy, account services, database management, budget management, research and analytics, logistics and production.

Accountable for total agency performance, health of agency/client relationships and account management staff. Consulted with client top management and senior marketing personnel to ensure proper handling of all accounts and develop opportunities for mutual growth. Directed all new business development initiatives.

CVS/pharmacy - Directed the strategic and creative development of all integrated brand and tactical communications for the nation’s largest chain drug store with over 4,100 stores in 28 states.

Nyc , La, Us

Wonderbra, Bali, Nivea, Hasbro, New York Life Insurance - Developed and nurtured client partnerships focused on maximizing the impact of marketing communications across all disciplines. Leveraged consumer insights to drive new product development and market introductions. Ensured strategic and creative excellence. Oversaw international coordination on key accounts.

New York, New York, Us

Citi, US Retail Bank - Managed the strategic development, integration and execution of multi-disciplined, regional and national campaigns including television, print, radio, outdoor, direct, in-store merchandising and sales promotion. Supervised and developed account management personnel.