● Responsible for increasing the distribution and negotiating affiliation agreements with domestic distribution partners for The Weather Channel TV network, Local Now OTT streaming service/app, Entertainment Studios Networks, and related AVOD, OTT apps, and FAST channels services. ● Negotiating OTA broadcast retransmission consent agreements with MVPDs for Allen Media Broadcasting TV affiliate stations (ABC, CBS, Fox, and NBC) and our multicast streams.● Managing the company’s domestic relationships and partnership opportunities with AT&T U-verse, Comcast, Cox, DIRECTV, Pluto TV, Roku, Hulu, Tubi, LG, and Xumo.● Byron Allen's Allen Media Group owns 13 television networks and various streaming apps; THE WEATHER CHANNEL, THE WEATHER CHANNEL en ESPAÑOL, PATTRN, JUSTICE CENTRAL, CARS.TV, PETS.TV, RECIPE.TV, COMEDY.TV, MYDESTINATION.TV, ES.TV, HBCU GO, theGRIO, and THIS TV, as well as LOCAL NOW and SPORTS.TV, and other AVOD streaming services.

• Planned, strategized and executed corporate marketing campaigns and brand positioning of The Weather Channel network with emphasis on ancillary products, e.g. Video On Demand (VOD).• Defined brand extensions across new cross platform digital opportunities (ITV, VOD, TV Everywhere) in strategic markets with national and international distributors.• Developed and ensured consistent product messaging for VOD among all corporate marketing collateral and presentation materials. • Created and executed the launch plan for the company’s newly enhanced VOD product to increase Nielsen ratings of long-form programming to achieve higher advertising revenue.

• Developed marketing strategies and executed brand promotions with assigned national account distributors, such as DIRECTV, DISH, Charter and AT&T. Tactics included cross channel spots, media placement, print, collateral, social media (Facebook, Twitter, Viggle), and sales incentives.• Partnered with DIRECTV and DISH to air selected long-form series’ episodes on their national TV channels as a means to promote a new season or premiere of our series through identified digital media and social outlets.• Created and executed a national sweepstakes to drive social media engagement to DISH’s Facebook page and promote our original series, which resulted in the highest impressions for any national DISH social campaign in 2012. • Appointed Departmental Liaison with Research Department.

• Responsible for the sales and marketing of all regional/divisional offices of Comcast and Charter. Also handled network distribution in the Caribbean. • Launched HD to over 2.2 million households which exceeded my EOY distribution goal of 1.7 million. Also exceeded HD equipment deployment goals and obtained new distribution to over 15K subscribers in the Caribbean within first year of employment.

• Developed and implemented corporate marketing strategies and video product development to drive RGU and ARPU growth for both residential/B2B acquisition and retention initiatives. • Collaborated closely with advertising agencies and local ad sales to create, plan and deploy marketing campaigns, media/advertising, sales collateral and company branding strategies. • Created new bundle packages across all markets achieving a +30% lift in triple-play customers.• Analyzed cost of service, margins, customer segments, and ROI along with consumer and B2B segmentation data and trends while working with the Finance Department.• Negotiated new programming contracts with Legal and launched new channels in all service markets. Notified media and industry researchers on channel lineup launches/changes. • Identified new video products based on market requirements and business opportunities. Worked with video & voice equipment vendors, program suppliers and engineering to launch new services (VOD, TV Caller ID, digital tier).• Analyzed product penetration and competitive product and marketing strategies. • Developed yearly departmental budgets, including subscriber, margin, and revenue growth.• Managed a departmental staff of two employees.

• Managed a staff of five in the Georgia Marketing Department in the development and implementation of marketing campaigns for cable TV & Internet subscriber growth, premium channel acquisitions, new channel launches, pay-per-view buys, and digital cable upgrades.• Exceeded budgeted net gain on basic subscriber growth, while tracking sales growth, cost per sale, and close ratios for each sales tactic.

• Developed marketing strategies for local telephone, high-speed Internet, new programming tier, premium multiplexes, and advanced cable features while managing a staff of four employees.• Constructed promotional campaigns and branded materials with advertising agencies. • Provided employee trainings in legendary customer service, competition, and the art of selling.