UPDATE: As of Jan. 2024, WiseGuys is accepting projects from existing clients and colleagues only. We are following the age old adage: “dance with the one that brought you“.

WiseGuys Marketing provides data-driven consulting services and software to e-commerce companies that want to optimize multi-channel marketing and drive greater ROI from their email marketing and direct mail campaigns.1. Current active client list of 26 organizations, ranging from $5 to $100 million in revenue. 2. Developed WiseGuys™ Marketing Software, an award winning data-driven marketing application that integrates with client order entry systems. In 2006, WiseGuys received the Bronze award for Modeling and Analytics at the National Center for Database Marketing conference in Orlando, FL. 3. Worked with client marketing staff, developed successful B2B marketing acquisition and retention programs, using database techniques. 4. Strong project management skills resulted in client success rate of 100%.5. Installed and/or consulted on Multi-Channel Order Management (a specialized catalog marketing application) for 100+ clients.

Beginning in 2001, I taught a CRM-Customer Relationship Management course (formerly "Marketing Info Systems") to MBA students in the JHU Carey School of Business.1. Subject matter expert in CRM, Database Marketing, Marketing Analytics, Data Mining, RFM analysis, Lifetime Value analysis, and Interactive Marketing. 2. Received consistently high ratings from graduate students for their understanding of subject matter. 3. Students represent some of the leading marketing organizations internationally, including AARP, AOL, Booz Allen, and Verizon. And yes, I learn a tremendous amount from the students as well!

Managed the delivery of database services for a $33 million advertising agency. This position primarily involved support of a $4 million advertising account with a large telecom client. 1. Analyzed and documented the data requirements for 6 major direct mail campaigns (1.8 million mailings) to business-to-business customers, significantly improving customer retention rates. 2. Devised a Lotus Notes Intranet solution that linked 25,000 customer survey responses to 150 customer acct. representatives. This resulted in rapid turnaround and $50K savings in processing.3. Established analytical model for segmenting decision makers in 250,000 business-to-business customer locations.

Responsible for building a marketing database for United Way Store, a for-profit division of the United Way of America. This division sells campaign merchandise (through catalog sales) to Fortune 500 corporations, Federal Govt. agencies (CFC) and United Way organizations nationwide. 1. Designed and implemented a business-to-business marketing database of 60,000 customers, achieving a $.5 million annual increase in sales. 2. Developed a desktop marketing approach for CFC that downloaded prospects from a Fed Govt. Leadership Directory. CD-Rom database, resulting in a 31% increase in sales.3. Coordinated the work of multiple vendors to provide systems/technical services (merge/purge processing, customer data appending, and list processing).4. Developed a successful approach to integrate an IBM AS 400 order entry system with the marketing database, saving $50,000 in service bureau processing.