Bruce Mcrae Haldane

Bruce Mcrae Haldane Email and Phone Number

Product & Growth Officer | Leading Consumer & Business Platforms | Circularity and Sustainability | AI & Design Innovation | ex-Amazon | ex-Microsoft | ex-GoTo | Asia | Europe | North & South America | @ Qantum Intellect
Edinburgh, GB
Bruce Mcrae Haldane's Location
Badung, Bali, Indonesia, Indonesia
Bruce Mcrae Haldane's Contact Details

Bruce Mcrae Haldane personal email

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About Bruce Mcrae Haldane

I have had a 20+ year career in challenging leadership roles, the last 6 years at the C-level, driving rapid, product-led, innovative, sustainable growth for consumers and businesses at massive scale across North America, South America, Europe, and Asia. Ex Microsoft, Amazon, OLX and Gojek.Bruce is a customer-centric, strategic thinker with business, design, operational and technical depth. He excels in managing senior internal and external stakeholder relationships, developing and hiring talented, diverse leaders at all levels, and building highly engaged, impact-centric cultures.Bruce has managed large, multidisciplinary, geographically dispersed teams of up to 800 people and global portfolios responsible for revenues between $1Bn and $4Bn. US Green CardUK Citizen Canadian Citizen 2023—present. Advisor accelerating promising climate-related start-up initiatives. 2023 - present Advisor to Nur Alam International2020 - 2023 Gojek - Chief Product Officer - Consumer, Driver, Merchant Platforms & Services Asia 2018 - 2020 OLX - Chief Product Officer – Global C2C, B2B2C Circular Marketplaces/Platforms2014 - 2018 Amazon Prime – Senior Director & GM, Global Member Growth Platform & Innovation 2010 – 2014 AVG - VP Product & UX, Global Privacy/Security Consumer Products & Platform2008 – 2010 Symantec Corporation - Sr. Director Product, Global Norton Subs & Store Platform 2006 – 2008 Radialpoint Inc. - Sr. Director Product - Global Value-Added B2B2C Whitelabel Services 2002 – 2006 Roxio - Director Product - Media Creator Suite & RoxioNow Streaming Subscriptions2001 – 2002 Sweet Consulting - Founder & Principal Consultant 2000 – 2001 Real Networks – General Manager, Executive Producer – Global RealOne Subscriptions 1993 – 2000 Microsoft Corporation - Group Product Manager - MSN.com1990 – 1993 Price Waterhouse MCS - Systems Development Consultant Specialties: Product Management; Global Expansion; Platforms; Customer Centric; Human Centric; Service Design Thinking; Design Thinking; Climate Tech; Sustainability; Regenerative Products; Circular Economy; Online-To-Offline (O2O); User Experience; UX; AI; Voice; eCommerce; Marketplace; Entertainment; Security; Smartphone; Cloud; Mobile; Apps; Content; Gaming; FinTech; Consumer; B2B; B2B2C; VAS; Managed Services; Membership; Subscriptions; Video; Photo; Internet; Digital Media; Marketing; Agile; Lean; OKR; Distributed; CEO; CPO; COO

Bruce Mcrae Haldane's Current Company Details
Qantum Intellect

Qantum Intellect

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Product & Growth Officer | Leading Consumer & Business Platforms | Circularity and Sustainability | AI & Design Innovation | ex-Amazon | ex-Microsoft | ex-GoTo | Asia | Europe | North & South America |
Edinburgh, GB
Bruce Mcrae Haldane Work Experience Details
  • Qantum Intellect
    Qantum Intellect
    Edinburgh, Gb
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  • Planetary Health Alliance
    Advisor, Business Climate Strategy Working Group
    Planetary Health Alliance Oct 2023 - Present
    Washington, District Of Columbia, Us
    I'm leading the efforts related to business engagement for The Planetary Health Alliance, a diverse community of 1700+ individuals and 300+ organizations from 60+ countries, to create and adopt more climate/health-centric strategies, service design, manufacturing and operations. PHA works to understand and address the health impacts of global environmental change through community-building, research, education, mainstreaming, and takes action to help and influence regulators and business leaders.
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  • Scale Climate Action
    Advisor
    Scale Climate Action Jun 2023 - Present
    This non-profit group offers pro bono hands-on product, technology, education, and communications assistance to climate-focused start-ups, NGOs, and Investors.
  • Nur Alam International
    Advisor
    Nur Alam International Jan 2023 - Present
  • Gojek
    Chief Product Officer, Gojek (A Goto Company) - Consumer, Driver, Merchant Platforms & Services Asia
    Gojek 2020 - 2023
    Jakarta, Id
    Bruce led 800+ people across three business units (Food, Transport and Logistics), six functions (Product Management, Loyalty, Design, Data, Research and Customer Care), seven platforms (Consumer, Merchant, Driver, Data, Loyalty, eCare and Engineering) and three countries (Indonesia, Singapore and Vietnam) - driving transition from cash-burn to profitability, product-led cultural change from delivery-centric to customer-centric, functional and cross-functional excellence including ways of working, local career development/promotions, injection of fresh international talent where needed and sustainable behaviors to protect human health and well-being, all of which culminated in turning around declining customer sentiment and investor attractiveness. Bruce reported into GoTo’s CEO Andre Soelistyo. Gojek is Southeast Asia’s leading on-demand, multi-service tech platform providing access to a wide range of services including transport, payments, financial services, food delivery, logistics, and many more. In addition to making the lives of tens of millions of consumers considerably easier, Gojek has always had a social mission and continues to transform the lives of millions of drivers and merchants in our ecosystem. Gojek became Indonesia’s first decacorn in 2019. In May 2021 we announced our merger with market leading e-commerce giant Tokopedia, to form the GoTo Group, and in April 2022 started trading as a public company on the IDX stock exchange.
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  • Olx Group
    Chief Product Officer, Global C2C And B2B2C Circular Marketplaces/Platforms
    Olx Group May 2018 - Apr 2020
    Amsterdam, North Holland, Nl
    Bruce was responsible for driving Global Product roadmaps, Apps, Platforms, Product Design, Brand and Research for OLX across Goods, Motors, Real Estate and Jobs C2C + B2B2C services and platforms in over 20 markets around the world. To enable OLX to benefit from its global scale, while retaining local customer-centricity, Bruce established and invested in a centralized, skilled and more empowered Product, Design, Research and Customer Safety and Security organization, with team members embedded across Europe, South America, Europe and Southeast Asia.Bruce championed the OLX global Panamera project which successfully migrated tens of millions of customers in high potential growth developing countries, such as India and Indonesia, from divergent marketplace solutions onto a new single more modern and more capable marketplace platform – enabling rapid innovation and distribution to all customers, deeper investment in areas such as AI assisted buying, selling and safety, but also a hyperlocal service with the right regional capabilities and cultural nuances. He was a key driver of the OLX Motors strategy including building a global partnership with Frontier Car Group to deliver innovative and successful online/offline experiences for private and professional customers buying and selling vehicles in Europe, India and Indonesia.Bruce also led a significant consumer redesign and rebrand effort including brand purpose and brand architecture with a much more up-to-date and recognizable OLX mark (still used globally today) incorporating a design language which was both consistent but flexible for local markets. Bruce also focused on broader cultural change, helping teams and employees at all levels better understand what Customer Centricity and Working Back from the Customer actually means in practice. He traveled extensively to meet and coach teams in person, and contributed regularly to internal global webinars on this topic.
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  • Amazon
    Senior Director & Gm Amazon Prime Global Membership Growth Platform & Cross-Amazon Member Innovation
    Amazon Dec 2014 - Jan 2018
    Seattle, Wa, Us
    As a Senior Director and core member of the Amazon Prime central global leadership team, based in Seattle and reporting to Greg Greeley (Global VP for Prime), Bruce owned the global Prime benefits research and development roadmap, the membership & marketing platform, led core Product, Program and Design teams, and collaborated with engineering, business and product leaders across Amazon to i) increase the value of membership through conceiving, validating and creating major new member benefits (streaming, gaming and shopping related) and ii) accelerate global expansion by creating a Prime membership and marketing platform capable of delivering global and market-specific needs, including CRM (segmentation and auto targeting), member account flexibility (family benefit sharing, monthly payments, new payment methods including COD and EBT payment support for lower income members).Bruce was the Prime leadership team sponsor and product leader of new member benefits including Twitch Prime (attracting a younger membership), Prime Reading, Prime Visa Card, Audible Channels, Music Unlimited Prime Pricing, Member Retail Exclusives, Early Access to Deals, Amazon Family Prime Benefits and Monthly Prime Membership. Bruce also led the international expansion of member benefits, working with core Seattle and local country teams (with leadership of product in each country) in order to drive parity across US, Canada, Japan, India, Mexico, UK, Germany, France, Italy, Spain, Austria and Belgium. During this period worldwide paying Prime membership doubled to 100MM.Further to this, and in order to accelerate Amazon global expansion, Bruce led Amazon Prime partnership with Amazon Video (owners of the content agreements), providing product management, design, program management and subscription pipeline expertise in order to launch Prime Video Global on December 14, 2016. This delivered the first digital-only Prime subscription worldwide, greatly expanding Amazon’s global footprint.
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  • Avg Technologies
    Vp Product & Design, Global Consumer Privacy/Security Products, Experience & Platform
    Avg Technologies Sep 2010 - Oct 2014
    Prague, Cz
    AVG protects the data, devices and privacy of hundreds of millions of active consumers around the globe. As VP Product, Bruce championed the strategic pivot from endpoint anti-virus to cloud-based services for consumers that work across any combination of operating systems present in a household to protect the privacy, data and devices of an individual or a whole family – brought together by a modernized, gamified, dynamic UI branded as AVG Zen that received strong positive reviews, cemented distribution deals with partners including Sony Xperia mobile and succeeded in driving higher engagement and conversion from free to paid. Bruce also worked closely with the mobile team on new standalone services including a secure wallet, with the browser extensions team on new browser-centric services and with the small business team to overhaul AVG CloudCare into an award-winning service. During his tenure at AVG, Bruce worked closely with his engineering peers to re-invent how services were designed and delivered to customers. He also won board approvals for significant new platform investments to order to deliver next generation marketing capabilities, and hired highly effective leaders across Customer Experience Design and Product Management global teams. Bruce was part of the core team that took AVG public on NYSE in February 2012, and before he departed for Amazon, AVG surpassed the 200 million active customer mark, over half of whom accessed primarily via mobile devices.
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  • Symantec
    Senior Director Product - Global Norton Member Subscriptions And Store Platform
    Symantec Oct 2008 - Sep 2010
    San Jose, California, Us
    Bruce was responsible for driving the e-commerce marketplace and subscription platform, Symantec's online consumer business, worth over $2Bn per year. Bruce was a key contributor in a critical company migration from Digital River to a brand new in-house e-commerce platform and store. The significant improvements achieved in performance, conversions and cost savings exceeded expectations. Symantec's online store now sells more software downloads to a global customer base than any other service in the world. Bruce led efforts which significantly improved conversion results from the global OEM channel (HP, Dell, Sony) through rapid, iterative improvements to the customer experience ranging from a much more consumer friendly lexicon through to the introduction of Express Renewal with a client-embedded checkout. Bruce also represented the Norton platform on the team that successfully switched Comcast to offering their subscribers Norton 360 rather than McAfee. To win the business the service was built and launched on time, only 2 months after the agreement was signed. Bruce also sponsored new anti-theft product and platform capabilities in order to grow retail point-of-sale volumes with major retail partners including Target and Walmart. Bruce led significant improvements to Norton Account, including enabling customers to log in and manage all their products, services and devices in one place, including downloading software with personal license keys already injected, seamlessly renewing current products and adding enhancements such as unlimited storage space. Bruce chaired the bi-weekly Online Business Strategy Forum in which priority/resource clashes between core product and platform were resolved and key strategies were aligned. Bruce also worked closely with Symantec’s Customer Research Group to define and roll out significant research projects aimed at testing and validating ideas for future business.
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  • Apphelp By Appdirect
    Senior Director Product - Global Value-Added B2B2C Services White Label Platform
    Apphelp By Appdirect Apr 2006 - Oct 2008
    Montreal, Qc, Ca
    Radialpoint (now AppHelp by AppDirect) create and deliver the VAS programs for premier brands across the globe including Comcast, Bell, Panda Security, Rogers, Telus, Verizon and Virgin Media. Bruce was hired to expand the company portfolio to include non-security services including music, video and gaming. However when company priorities changed, he quickly pivoted to lead a renewed focus on their core white-labelled broadband consumer security business. As head of product management for core security, Bruce delivered 2 generations of white-labelled B2B2C security suites to major ISPs around the world, driving revenue and reducing churn and support costs for those partners. In this capacity Bruce drove the company decision process to overhaul their core security capabilities and drove partnerships with security technology providers - ensuring a continuation of their key promise to deliver best-of-breed security efficacy to their ISP customers and their consumers. Bruce conceived and delivered a new ‘Security Advisor’ consumer switching program, which using gamification to test the efficacy of existing security was successful in converting 1 in 5 consumers who tried it from their installed security, to a new ISP-branded suite provided by Radialpoint. Related to this Bruce also led the delivery of an award-winning (League of American Communication Professionals) education and acquisition campaigns for Radialpoint’s largest ISP customer Verizon, further enhancing their credentials as a B2B2C partner.
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  • Roxio (A Division Of Tivo)
    Director Product: Media Creator Suite & Roxionow Streaming
    Roxio (A Division Of Tivo) Oct 2002 - Apr 2006
    San Jose, California, Us
    Bruce drove successful expansion of the Roxio product line from CD/DVD-based backup to include consumer creative tools for music, photo, home video, content management and sharing capabilities. The work culminated in the creation of an integrated suite that was the most ambitious and capable consumer product line in Sonic’s history - Easy Media Creator was delivered on time within budget and received sterling reviews including editor’s choice awards from CNET and PC Magazine across all four generations that Bruce led. Bruce led strategic product planning, partner management and project coordination across international engineering teams for Sonic’s RoxioNow initiative, which delivered Hollywood movies direct to disc in consumer’s homes or on-demand at retailers months earlier that other download services. RoxioNow delivered a complete end-to-end solution, allowing PC makers, consumer electronics companies, and retailers to participate and is the underlying technology behind Best Buy's CinemaNow service. Bruce for a key contributor to the licensing business model and partner processes for RoxioNow's QFlix hardware certification and licensing program and presented RoxioNow capabilities to studio and OEM executives at CES 2005. Bruce also negotiated worldwide partnership agreements with Dolby Laboratories for audio codec licenses and DivX for video codec licenses (achieving uniquely favorable world-wide terms for both). Bruce was also a member of the core team that oversaw the creation of a new music service based on acquisitions of Pressplay from Universal/Sony and the Napster brand name.
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  • Sweet Consulting
    Founder And Principal Consultant
    Sweet Consulting Aug 2001 - Oct 2002
    Consultant advising telecoms and consumer software companies on the online media subscription market, driving ideation for new consumer video services and associated business models.
  • Realnetworks
    General Manager, Executive Producer - Global Realone Streaming Video Subscription
    Realnetworks Aug 2000 - Aug 2001
    Seattle, Wa, Us
    As General Manager for content, and leading a team of 30 producers, designers and engineers, Bruce transformed a “media guide” service into a market leading and profitable OTT video streaming subscription service. Only 3 months after joining Real Networks, Bruce pulled together many disparate threads of work across content licensing, engineering and marketing and wrapped up development and successfully launched the new GoldPass (subsequently rebranded as RealOne) premium video subscription service in the US, 7 years before Netflix would stream their first content. RealOne was launched with ground-breaking content including premium live and on-demand content across news (CNN, ABC News, The Weather Channel, CNET and WSJ.com), sports (NBA, NFL, NASCAR, MLB, PGA Tour and FOX Sports) and entertainment (E! Entertainment, Big Brother, Survivor, iFIlm and Starz On Demand). After only one year RealOne was generating more revenue than the legacy media player software business with 400,000 paying subscribers.In addition to the subscription business Bruce led the introduction of the first pre and post roll video advertising into online video content – achieving exceptional CPM, and led production automation which cut operating costs by 40%.
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  • Microsoft
    Group Product Manager - Msn Us
    Microsoft Sep 1998 - Aug 2000
    Redmond, Washington, Us
    Bruce relocated from the UK to the US in 1998 to manage all co-branded services on MSN.com. He revamped 2 existing services (MSN Computing in partnership with ZDnet and MSN Women in partnership with iVillage and sponsored by Unilever) and launched 4 major new co-branded services on MSN.com (MSN Careers, in partnership with CareerBuilder, MSN City Guides for 71 US cities in partnership with Citysearch after their purchase of Sidewalk, MSN Entertainment in partnership with E! and MSN Health in partnership with WebMD). Through these partnerships and launches Bruce transformed the MSN channel group from a $10m cost center to a $60MM revenue generator. Bruce led a team of 20 producers, designers, engineers and QA.
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  • Microsoft
    Senior Product Manager/ Producer - Msn Uk
    Microsoft Jun 1995 - Sep 1998
    Redmond, Washington, Us
    Bruce conceived and commissioned 2 major interactive online shows – MSN 4Men (co-branded as ‘brought to you by GQ’) and MSN LookGood FeelGood (co-branded as ‘brought to you by Vogue’) via a publishing partnership and editorial collaboration with Condé Nast to create original content for MSN. Bruce also launched a groundbreaking free ad-driven Cricket sports site, initiating partnerships with Lords Cricket, BBC Radio and Virgin in order to stream live match audio while displaying an interactive scoreboard with player stats lookup. Bruce also led the product planning and coordination for the launch of MSN’s UK portal site, MSN.co.uk which through a unique editorial approach and design requested for the UK led to significantly higher consumer engagement that the flagship US site.
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  • Microsoft
    Business Evangelist
    Microsoft Sep 1993 - Jun 1995
    Redmond, Washington, Us
    Bruce was a founding member of the Business Evangelist team for Microsoft UK. Challenged to conceive and deliver business briefings to corporate decision makers across the UK and to multiple verticals, Bruce was effective at convincing businesses to switch to Microsoft Office and BackOffice solutions and Bruce was part of a 5 member team that presented to around 10,000 people a year and drove rapid business conversion away from Lotus, WordPerfect, Novell and Oracle and towards end-to-end consistent and integrated Microsoft solutions.
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  • Pwc
    Systems Development Consultant
    Pwc Jun 1990 - Sep 1993
    Gb
    Bruce designed and coded trading and MIS systems for major blue chip companies in the UK, including a newly privatized power company and a government agency. Bruce’s final project was to introduce rapid prototyping for PC solutions, which led to introductions within Microsoft and a subsequent offer to join Microsoft UK.
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Bruce Mcrae Haldane Skills

Product Management Mobile Devices Product Marketing Go To Market Strategy E Commerce Strategy Saas User Experience Strategic Partnerships Management Mobile Applications Cross Functional Team Leadership Cloud Computing Competitive Analysis Start Ups Agile Methodologies Digital Marketing Software Development Seo Web Analytics Team Leadership Leadership Telecommunications Enterprise Software Partner Management Security Product Development Content Management Analytics Multi Channel Marketing

Bruce Mcrae Haldane Education Details

  • Terra.Do
    Terra.Do
    General
  • Terra.Do
    Terra.Do
    Social And Governance
  • Edinburgh Napier University
    Edinburgh Napier University
    Technology And Business Administration

Frequently Asked Questions about Bruce Mcrae Haldane

What company does Bruce Mcrae Haldane work for?

Bruce Mcrae Haldane works for Qantum Intellect

What is Bruce Mcrae Haldane's role at the current company?

Bruce Mcrae Haldane's current role is Product & Growth Officer | Leading Consumer & Business Platforms | Circularity and Sustainability | AI & Design Innovation | ex-Amazon | ex-Microsoft | ex-GoTo | Asia | Europe | North & South America |.

What is Bruce Mcrae Haldane's email address?

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What is Bruce Mcrae Haldane's direct phone number?

Bruce Mcrae Haldane's direct phone number is +132389*****

What schools did Bruce Mcrae Haldane attend?

Bruce Mcrae Haldane attended Terra.do, Terra.do, Edinburgh Napier University.

What are some of Bruce Mcrae Haldane's interests?

Bruce Mcrae Haldane has interest in Children, Civil Rights And Social Action, Politics, Environment, Education, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare.

What skills is Bruce Mcrae Haldane known for?

Bruce Mcrae Haldane has skills like Product Management, Mobile Devices, Product Marketing, Go To Market Strategy, E Commerce, Strategy, Saas, User Experience, Strategic Partnerships, Management, Mobile Applications, Cross Functional Team Leadership.

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