Bruce Hansen Email & Phone Number

Texas, United States

Dallas/Fort Worth Area

Led Levenson’s account team for the agency representing over $25MM in annual billing and over 100+ franchisee co-op groups DMA representing hundreds of restaurants across the US. Brands include Church’s Chicken (1300 units), McAlister’s Deli (450 units), and Dickey’s Barbecue (500 units). Promoted a strong, cohesive environment for my team and the company. Formulated and executed ideas and solutions to overcome people, resources, and competitive obstacles in order to achieve positive… Show more Led Levenson’s account team for the agency representing over $25MM in annual billing and over 100+ franchisee co-op groups DMA representing hundreds of restaurants across the US. Brands include Church’s Chicken (1300 units), McAlister’s Deli (450 units), and Dickey’s Barbecue (500 units). Promoted a strong, cohesive environment for my team and the company. Formulated and executed ideas and solutions to overcome people, resources, and competitive obstacles in order to achieve positive growth results for my company and client. Responsibilities extended to new business acquisitions, staffing, P&L management, account onboarding and on-going management. During my tenure, oversaw a 20% increase of department revenue for the agency from both organic and inorganic growth opportunities. Clients realized multi-year comp growth. Drove clients to adopt more diversification of media tactics to include social and digital expansion, SEO, SEM, programmatic, etc. Show less

Managed all media, digital and creative agency resources to support the growth and development of Nissan’s Regional Marketing Programs (RMP) co-ops within the Central Region (CR). Developed online and offline advertising objectives, strategies, and tactics for the RMPs. Met regularly with dealership and Nissan’s wholesale personnel to present campaign concepts, plans, and results.

Dallas, Texas

Responsible for all above and below the line agency resources for one of the largest fully integrated accounts, TruGreen residential and commercial lawn service that received multiple ADDYs (2012 Gold, Silver and Bronze) awards.Primary focus was maintaining the core brand strategy while making vast improvements to the consumer touch point experience in a fully integrated environment. Daily interaction with the client’s CMO and company executives and strategists. Active… Show more Responsible for all above and below the line agency resources for one of the largest fully integrated accounts, TruGreen residential and commercial lawn service that received multiple ADDYs (2012 Gold, Silver and Bronze) awards.Primary focus was maintaining the core brand strategy while making vast improvements to the consumer touch point experience in a fully integrated environment. Daily interaction with the client’s CMO and company executives and strategists. Active member of the agency’s new business team.Bruce Hansen: keywords: Dallas, DFW, Plano, Texas, advertising, marketing, brand, integrated, broadcast, TV, radio, digital, print collateral, billing statements, mobile, e-mail, direct mail, touch point, strategic planning, research, media, PR, social, new business, client services, account services, account management, account director, vice president, account supervisor, product marketing, project management, consumer service, lawn care, residential, commercial, TruGreen, ServiceMaster, ATL, above the line, BTL, below the line, ADDY Show less

Austin, Texas

Wunderman / Ad People Worldwide / Y&R Brands / Enfatico Member of the core management team which launched the Dell brand globally through the funnel for both offline and online deliverables. The volume of work represented nearly 14 million unique pieces in the global marketplace at any time. Managed key segment product launches targeting families with kids, professionals and hardcore gamers. Consulted with agency partners in US, NA, APJ, EMEA, and LATAM to develop global… Show more Wunderman / Ad People Worldwide / Y&R Brands / Enfatico Member of the core management team which launched the Dell brand globally through the funnel for both offline and online deliverables. The volume of work represented nearly 14 million unique pieces in the global marketplace at any time. Managed key segment product launches targeting families with kids, professionals and hardcore gamers. Consulted with agency partners in US, NA, APJ, EMEA, and LATAM to develop global offline master templates to accommodate unique country needs and merchandising themes. Supervised the securing of Intel/AMD joint market funding at a global level.Bruce Hansen: keywords: Austin, Texas, advertising, marketing, global, new product launch, client services, account services, account management, account director, vice president, account supervisor, product marketing, project management, consumer electronics, segmentation, operations, offline, catalog, FSI, newspaper, magazines, digital, US, North America, EMEA, APJ, LATAM, ATL above the line, BTL, below the line, Dell computers and peripherals Show less

Austin, Texas

Supervised our team through the conception, development, production and airing of over 20 new advertising campaigns for AT&T’s wired business category: AT&T U-verse, Bundles, DSL, High-Speed Internet, and DIRECT TV. The 2009 results achieved a 32% increase in wire line consumer revenue for AT&T, and doubled the number of U-verse subscribers to over 2 million consumers nationwide. Extracted key business indicators found in traditional DRTV metrics: CPC, CPR, CPS, etc. Based on… Show more Supervised our team through the conception, development, production and airing of over 20 new advertising campaigns for AT&T’s wired business category: AT&T U-verse, Bundles, DSL, High-Speed Internet, and DIRECT TV. The 2009 results achieved a 32% increase in wire line consumer revenue for AT&T, and doubled the number of U-verse subscribers to over 2 million consumers nationwide. Extracted key business indicators found in traditional DRTV metrics: CPC, CPR, CPS, etc. Based on the metrics tabulated, was able to make clear business conclusions and recommendations to AT&T. Aligned communication strategies across multiple business channels. Bruce Hansen: keywords: Austin, Texas, advertising, marketing, new product launch, consumer electronics, home entertainment, HSI, cable, wireless, client services, account services, account management, account director, account supervisor, product marketing, project management, broadcast, DRTV, TV, metrics, analytics, optimization, media, operations Show less

Managed all media, digital and creative agency resources to support the growth and development of Cadillac, HUMMER and SAAB Local Marketing Associations (LMA) co-ops within the South Central Region (SCR) for the General Motors.Built strong relationships with GM clients, dealership representatives, local media and digital representatives and agency personnel within the creative, media, production, and human resources departments.Maintained regional and LMA budgets for all three… Show more Managed all media, digital and creative agency resources to support the growth and development of Cadillac, HUMMER and SAAB Local Marketing Associations (LMA) co-ops within the South Central Region (SCR) for the General Motors.Built strong relationships with GM clients, dealership representatives, local media and digital representatives and agency personnel within the creative, media, production, and human resources departments.Maintained regional and LMA budgets for all three GM Divisional brands, in excess of $15 million annually. Successfully launched Cadillac and HUMMER LMA websites, including a promotional website, WinwithHUMMER.com utilized in markets to advertise a sweepstakes tie-in with the NFL Draft, Reggie Bush of the New Orleans Saints, and Marathons of Texas.Bruce Hansen: keywords: Dallas, DFW, Irving, Texas, advertising, marketing, promotions, brand, integrated, co-op, local marketing groups, dealerships, regional, media, planning, broadcast, digital, direct mail, print collateral, social, client services, account services, account management, account director, vice president, account supervisor, product marketing, project management, GM, General Motors, Chevrolet, Pontiac, Buick, GMC, Cadillac, Hummer, Saab, GMSPO, Mr. Goodwrench auto care service Show less

Successfully piloted and launched each of the 10 Goodwrench LMAs, which led the nation in 2005 with the largest number of LMAs activated. Focused on improving all aspects of the Consumer Relationship Management (CRM) of GM dealerships through dedicated attention to completing the GM vehicle purchase cycle via various advertising vehicles.Served on the national task force as the LMA adviser for Leo Burnett-Detroit. Launched several diversity initiatives targeting Hispanics, AA… Show more Successfully piloted and launched each of the 10 Goodwrench LMAs, which led the nation in 2005 with the largest number of LMAs activated. Focused on improving all aspects of the Consumer Relationship Management (CRM) of GM dealerships through dedicated attention to completing the GM vehicle purchase cycle via various advertising vehicles.Served on the national task force as the LMA adviser for Leo Burnett-Detroit. Launched several diversity initiatives targeting Hispanics, AA, and female GM vehicle owners. Bruce Hansen: keywords: Dallas, DFW, Irving, Texas, advertising, marketing, promotions, brand, integrated, co-op, local marketing groups, dealerships, regional, media, planning, broadcast, digital, direct mail, print collateral, social, client services, GM, General Motors, Chevrolet, Pontiac, Buick, GMC, Cadillac, Hummer, Saab, GMSPO, Mr. Goodwrench auto care service Show less

Handled all agency resources that supported the local co-op for each of the nine independent NAPA Auto Parts Ad Councils in the Midwest Division. Enhanced the collective advertising budget for the entire NAPA Midwest Division by nearly 40% since 1999. Developed a local co-op for NAPA’s largest and best wholesale customer, NAPA AutoCare Centers. This program increased Chicago’s advertising budget by 35% and was extended and customized for each of the other Ad Councils within the… Show more Handled all agency resources that supported the local co-op for each of the nine independent NAPA Auto Parts Ad Councils in the Midwest Division. Enhanced the collective advertising budget for the entire NAPA Midwest Division by nearly 40% since 1999. Developed a local co-op for NAPA’s largest and best wholesale customer, NAPA AutoCare Centers. This program increased Chicago’s advertising budget by 35% and was extended and customized for each of the other Ad Councils within the Division. Program was picked up nationally. Successfully separated the Minneapolis Ad Council, NAPA's largest Distribution Center in the country in terms of number of units (comprising 150+ stores) and geographic size (4-state territory) into seven independent groups based on the DMA. Maintained profitability of every project and served as a communications liaison for NAPA headquarters to the field.Compiled, analyzed, and presented reports of consumer data and industry trends.Bruce Hansen: keywords: Chicago, Illinois, advertising, field marketing, promotions, co-op, local marketing groups, jobbers, regional, media, planning, broadcast, radio, digital, direct mail, print collateral, NAPA, Auto Parts Stores, Retail, Auto Care Centers, Service Show less

Master Of Business Administration (M.B.A.), Business

Bachelor’S Degree, Business And Advertising

Activities and Societies: Phi Gamma Delta