Bruce Hansen Email & Phone Number

Texas, United States

Dallas/Fort Worth Area

Led Levenson’s account team for the agency representing over $25MM in annual billing and over 100+ franchisee co-op groups DMA representing hundreds of restaurants across the US. Brands include Church’s Chicken (1300 units), McAlister’s Deli (450 units), and Dickey’s Barbecue (500 units). Promoted a strong, cohesive environment for my team and the company..

Managed all media, digital and creative agency resources to support the growth and development of Nissan’s Regional Marketing Programs (RMP) co-ops within the Central Region (CR). Developed online and offline advertising objectives, strategies, and tactics for the RMPs. Met regularly with dealership and Nissan’s wholesale personnel to present campaign.

Dallas, Texas

Responsible for all above and below the line agency resources for one of the largest fully integrated accounts, TruGreen residential and commercial lawn service that received multiple ADDYs (2012 Gold, Silver and Bronze) awards.Primary focus was maintaining the core brand strategy while making vast improvements to the consumer touch point experience in a.

Austin, Texas

Wunderman / Ad People Worldwide / Y&R Brands / Enfatico Member of the core management team which launched the Dell brand globally through the funnel for both offline and online deliverables. The volume of work represented nearly 14 million unique pieces in the global marketplace at any time. Managed key segment product launches targeting families with.

Austin, Texas

Supervised our team through the conception, development, production and airing of over 20 new advertising campaigns for AT&T’s wired business category: AT&T U-verse, Bundles, DSL, High-Speed Internet, and DIRECT TV. The 2009 results achieved a 32% increase in wire line consumer revenue for AT&T, and doubled the number of U-verse subscribers to over 2.

Managed all media, digital and creative agency resources to support the growth and development of Cadillac, HUMMER and SAAB Local Marketing Associations (LMA) co-ops within the South Central Region (SCR) for the General Motors.Built strong relationships with GM clients, dealership representatives, local media and digital representatives and agency.

Successfully piloted and launched each of the 10 Goodwrench LMAs, which led the nation in 2005 with the largest number of LMAs activated. Focused on improving all aspects of the Consumer Relationship Management (CRM) of GM dealerships through dedicated attention to completing the GM vehicle purchase cycle via various advertising vehicles.Served on the.

Handled all agency resources that supported the local co-op for each of the nine independent NAPA Auto Parts Ad Councils in the Midwest Division. Enhanced the collective advertising budget for the entire NAPA Midwest Division by nearly 40% since 1999. Developed a local co-op for NAPA’s largest and best wholesale customer, NAPA AutoCare Centers. This.

Master Of Business Administration (M.B.A.), Business

Bachelor’S Degree, Business And Advertising

Activities and Societies: Phi Gamma Delta