Bruce Higgins Email & Phone Number

Greater St. Louis Area

Working with automotive technology companies to leverage Artificial Intelligence and CRM to increase performance in the BDC, New and Used car Sales department, and Service department.

Detroit, Mi

Area Growth Leader Partner with matrix partners within Ally and an informal leader of two Account Executives helping our auto dealer clients execute total store solutions including F&I and Sales departments, Fixed Operations, Marketing, SEO/SEM, and Digital Retail. Provide clients overall dealership income, protecting their assets with financial structures, improve processes and efficiencies, and to grow key employees into leaders.

Company delivers original equipment manufacturers (OEM) and automotive retailers SaaS software applications for Enterprise resource planning (ERP), customer relationship management (CRM), interactive marketing and advertising, websites, fixed operations, and largest online credit application network. Director, Sales – Key AccountsManaged team of 8 covering 11 central states to be laser focused on customer utilization of existing services while uncovering additional new business. Ensured teaming and engagement with their strategic partners delivering winning proposals across business units. Drove increase for recurring revenue in market.• Motivated team on achieving strategic objectives, through coaching, developing, and performance management, resulting in exceeding Corporate Objectives by more than 100%.• Coached team sales personnel on competitive solutions for growing product market, bringing about better positioning and enhancing customer spend.• Created environment that solidified proper territory planning, account management, team-selling, solution selling, value proposition, and robust negotiations, ensuring sales teams had effective tools for accomplishing organizational goals.

Greater St. Louis Area

Ungerboeck is world leader in end-to-end event & venue management software delivering ERP, CRM, Event Booking, Floor Plans, Personnel Scheduling, and Interactive Marketing. VP, Sales – AmericasDrove revenue across US and Latin America. Oversaw day-to-day management and development of sales, pre-sales, business development, and account management. Worked with major accounts on identifying future enhancements. Developed product positioning, value propositions, key selling statements, and identification of products and features for customers and new segments. • Generated 3-consecutive years of new sales growth, producing 13% compound annual growth rate (CAGR).• Increased recurring revenue annually and reduced attrition in maintaining seasoned and talented sales staff. • Defined and established the Business Development Consulting (BDC) team, increasing qualified lead rates.

Offers Digital Marketing Solutions which integrate incentive-based marketing techniques with proprietary technology. Delivers sustainable competitive advantage, quantifiable results. Reduces dependency on 3rd party, traffic and lead sources.Co-Founder / CEOCollaborated on research and development that drove automotive retailers quantifiably and cost-effectively, improving returns from their web assets, lead submission rates. • Increased lead submission rates by more than 100%, producing sales increase over 30% for customers.

Additionally from 1988-1998 Provides OEM’s and automotive retailers software applications for Enterprise ERP, CRM, Interactive Marketing and Advertising, Websites, Mobile Service Advisor, Human Resource Management (HRM), Consultative Services, and Network Services. Director, SalesDirected elite team of 11 sales specialists focused on ERP and CRM solutions. Ensured team properly armed for engaging with strategic partners to achieve sales objectives and increase recurring revenue.• Inspired team, supporting and achieving strategic objectives via coaching, developing, and performance management. • Established working environment, warranting proper territory planning, account management, team-selling, solution selling, value proposition, and solid negotiations.• Originated more than $35M billed revenue, exceeding over 100% financial goals and objectives every year.