After almost 7 years in Asia, I have returned to New Zealand. In addition to running the label business, we also have Vista Pak, a company specialising in clear plastic packaging

Image Label Systems is a supplier of label and tag solutions primarily to the apparel industry.We deliver customised, point-to-point solutions that cover the full suite of apparel labelling requirements, including woven and non-woven brand labels, swing tickets & hang tags, badges & patches, and care & content labels. We also offer a wide range of specialty brand products, including lanyards, zip pulls, button bags, and printed ribbons & tape.If you source product from multiple locations, you will know the challenges of achieving a consistent brand representation on your label imagery. Brand imagery used with our labels and tags is managed to exacting quality standards, ensuring consistency across multiple runs and supply locations.And with businesses 'on the ground' across Asia and the Pacific, we deliver supply reliability and lower cost at origin.

Management of total business unit. Responsibility for both administrative, accounting, sales personnel and customer services staff. Total “hand on” involvements in staff recruitment, staff induction and training, monitoring and full system reviews. Negotiation and monitoring of all purchases including offshore procurement from Asia. Financial monitoring and forward planning. Creation of policy and implementation. Preparation of yearly budget. Preparation of annual report for Directors and Shareholders.Development of market and identify new products for launch.

Management of total business unit. Total “hand on” involvements in staff recruitment, staff induction and training, monitoring and full system reviews. Negotiation and monitoring of all purchase of raw materials. Organisation and running of company conference and client events. Financial monitoring and forward planning. Creation of policy and implementation. Development and maintenance of website and e-commerce.Preparation of yearly budget. Preparation of annual report for Head Office. Development of market and identify new products for launch.

Door Services is a business operating in the building industry in New Zealand. They produce wooden doors for the domestic market. Management of total business unit. Responsibility for showroom and training of retail focused staff. Total “hand on” involvements in staff recruitment, staff induction and training, monitoring and full system reviews. Negotiation and monitoring of all purchase of raw materials. Financial monitoring and forward planning. Creation of policy and implementation. Development and maintenance of website and e-commerce.Preparation of yearly budget. Preparation of annual report for overseas based Owner. Development of market and identify new products for launch.

Selected Accomplishments ► Conceived successful trade show promotion that attracted more than 40% of conference attendees to company's first exhibit. ► Developed through extensive market research a new product definition that increased sales by 20% in its first year following introduction. ► Doubled company’s budgeted growth for revenue and profitability of product line by implementing a creative pricing strategy. ► Reorganized a telemarketing operation, cutting costs approximately 15% and increasing sales over 60% within a 6-month period. ► Negotiated targeted price increases for the first time in 3 years with key accounts ► Wrote 4 winning comprehensive marketing plans that included complete situation and competitive analyses, tactical action plans, sales forecasts, and budgets. ► Conducted qualitative and quantitative market research studies to determine market share and positioning, test new products/marketing strategies, explore new markets, and understand buying criteria. ► Managed development, testing, and introduction of 17 new product lines, including the investment and cash flow analyses required to justify product development. ► Achieved a 85% market share within 3 years and exceeded targeted profitability while launching a competing product into an unfamiliar market.