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I work with my clients to understand specifically how they are using LinkedIn TM and what they want to accomplish in using LinkedIn TM . Then we determine what areas I can assist them in realizing their goals. I have clients I work with once teaching them one aspect of LinkedIn TM , and others I have worked with almost every day for the past seven or eight years. I also work on a one month contract. My client’s obligation to me is paying for the work we have agreed that I will do with them over the next 30 days. That’s it. If a client is ever unhappy and wants to stop, that’s fine with me. No long term contracts, no “pay twelve months up front”, no termination fees, no obligations (as of this writing, December 2024, I have eleven corporate clients and I have this exact same relationship with all of them). I like working this way. It keeps me focused and it reassures my clients that I am focussed. You don’t coast when you are being judged every 30 days. Got questions? You can email me at bruce@practicalsmm.com or send me a message via LinkedIn TM (I am Open Profile and you can send me a free message).In December 2024 I started my All Access Offering. Access to everything I have learned in 14 years of using and studying LinkedIn TM . Around 130,000 words. See the Experience, Project or Publication sections on this profile for more info.The obligatory disclaimer:I do not work for LinkedIn TM . The only business relationship I have with LinkedIn TM is sending them money every month for my Sales Navigator subscription. And thank you for visiting my profile.
Practicalsmm
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All Access Reference Library Author And BloggerPracticalsmmToronto, On, Ca
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All Access Reference Library Author / BloggerPracticalsmm Nov 2024 - PresentToronto, Ontario, CanadaThe All Access Section of my website contains everything I know about using LinkedIn™ effectively. All my how-to’s, all my what-to-watch-out-for‘s, all my lists, all my opinions as to what works, what doesn’t work and why on LinkedIn™. Everything I have learned from working with and studying LinkedIn™ for the past fourteen years. Around 130,000 words, with another 2,000-2,500 more words added each week. All Access is divided into 14 sections: New Here? Start here All Access… Show more The All Access Section of my website contains everything I know about using LinkedIn™ effectively. All my how-to’s, all my what-to-watch-out-for‘s, all my lists, all my opinions as to what works, what doesn’t work and why on LinkedIn™. Everything I have learned from working with and studying LinkedIn™ for the past fourteen years. Around 130,000 words, with another 2,000-2,500 more words added each week. All Access is divided into 14 sections: New Here? Start here All Access Members Blog An Introduction to LinkedIn™ LinkedIn™ Profiles Connections and Connection Strategy Followers and FollowingUsing LinkedIn™ as a Sales Tool Outreach on LinkedIn™ LinkedIn™ Search Sales Navigator and other Premium Subscriptions Company Pages Posting and Publishing on LinkedIn™Settings and Notifications (the “Me” Tab) Features I IgnoreThis is a paid subscription service, but the cost is very reasonable, and there are no long term contracts. Here’s a link to more information and the sign up page. https://www.practicalsmm.com/all-access-membership-plans/ Show less
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Linkedin Tm Consulting, Training And CoachingPractical Sales & Marketing Mentoring (Practicalsmm) Jan 2011 - PresentToronto, Canada AreaMy sales consulting work with individuals and companies typically falls into two areas:1) Finding More Prospects - I teach my clients how to use LinkedIn TM Search effectively, that is to find the right people at the right companies. This is hands on - we put together and do the searches together. 2) Connecting with more prospects and getting better responses from outreach messages - I teach my clients how to research their prospects in more depth using LinkedIn TM , and the… Show more My sales consulting work with individuals and companies typically falls into two areas:1) Finding More Prospects - I teach my clients how to use LinkedIn TM Search effectively, that is to find the right people at the right companies. This is hands on - we put together and do the searches together. 2) Connecting with more prospects and getting better responses from outreach messages - I teach my clients how to research their prospects in more depth using LinkedIn TM , and the eight parts of an effective outreach message. I often work directly with clients to help them write specific messages for specific prospects. I also do one on one coaching and strategies with sales team members for specific accounts including search, research and outreach message design. My own InMail response rate ranges between 60% and 67%. I show my clients how I do it. I conduct all my training for people and companies using free LinkedIn TM or Premium LinkedIn TM Accounts like Sales Navigator TM . On the marketing side, I work with individuals and companies to increase their reach, that is the number of people who are aware of them on LinkedIn TM , and their credibility, that is establishing them as a preferred option for their prospective customers. This typically includes strategies for posting, posting best practices, and building and managing LinkedIn TM company pages. I also help my clients with editorial calendars, and will edit their content and even help them write it if needed.The obligatory disclaimer:I do not work for LinkedIn TM . The only business relationship I have with LinkedIn TM is sending them money every month for my Sales Navigator TM subscription. Show less
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Email Newsletter ConsultingPractical Sales And Marketing Mentoring (Practicalsmm) Mar 2019 - PresentToronto, Canada AreaI currently (December 2022) manage twenty-five email newsletters sent every month between my fourteen clients. This includes design, editorial calendars, assistance with content, editing content, database maintenance and email optimization. I have seen multiple studies showing email newsletters have a higher ROI than other other type of digital marketing and I believe them.
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General ManagerLazer-Tech Oct 2007 - Jan 2011I ran day to day operations, and implemented numerous initiatives for improving quality, on time delivery and streamlining operations. -
President / OwnerRev2 Communications Jun 1998 - Sep 2007I set up Rev2 to act as an independent representative and distributor for datacom and telecom test equipment and network management gear. Over time the company also took on consulting work in both sales and general management.
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Vice President SalesNextest Limited (Toronto And Chicago) Apr 1995 - Jun 1998Nextest was a manufacturer of telecom test equipment. As VP Sales I set up the companies independent representative network in the U.S, and it's distributor network in Europe.
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Regional Sales ManagerNetwork General 1992 - 1995I set up and built a division within Atelco to sell Network General products and services in Canada. I took sales from $300K to $8M in three years. The division was sold to Network General in it's entirety to form NGC Canada. -
Western Regional Sales Manager (Vancouver)Atelco Jan 1991 - Nov 1992I served as the companies' Western Regional Sales Manager for telecom and datacom test equipment, with a particuale emphasis on increasing network management systems sales.
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Regional Sales Manager (Toronto, Atlanta)Navtel Communications Apr 1985 - Dec 1990I consolidated the companies distribution sales channels out of Toronto, then opened up the midwestern U.S. sales territory, and then was moved to Atlanta to setup the companies' nationwide sales network of independent representatives.
Bruce Johnston Skills
Frequently Asked Questions about Bruce Johnston
What company does Bruce Johnston work for?
Bruce Johnston works for Practicalsmm
What is Bruce Johnston's role at the current company?
Bruce Johnston's current role is All Access Reference Library Author and Blogger.
What is Bruce Johnston's email address?
Bruce Johnston's email address is rb****@****tico.ca
What is Bruce Johnston's direct phone number?
Bruce Johnston's direct phone number is +141625*****
What are some of Bruce Johnston's interests?
Bruce Johnston has interest in Golf, Surf Guitar, Blues Guitar.
What skills is Bruce Johnston known for?
Bruce Johnston has skills like Social Media Marketing, Social Media, Sales, Strategy, Linkedin, Leadership, Lead Generation, Linkedin Strategy, Linkedin Training, Using Linkedin To Increase Sales, Business Development, Digital Marketing.
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