I am responsible for executing all of the sales and marketing activities at Wadsworth Design. I am also responsible for all of our franchisor relationships and franchisee account management. We are the sole suppliers of custom branded Furniture, Fixtures and Equipment for 22 worldwide brands and are responsible for the rollout of each new location for each brand, including layout/design services.

With expertise in all aspects of starting, growing, and selling businesses, Bruce McKay Business Consulting (formerly SelfServe Marketing) helps start-up, small, and mid-size businesses with every aspect of their business. Our services include the following:-- Setting up a business from scratch-- Establishing strong foundational cultures-- Identifying and developing critical internal systems-- On-purpose staffing and training-- Brand creation-- Product management from concept, creation and launch, through adoption, iteration, and end-of-life-- Customer acquisition including all aspects of effective marketing and sales-- Channel development and corporate partnerships-- Creating and maintaining a strong customer service experience-- Planning for and managing rapid growth-- Executive life coaching -- Exit strategy and transition management

Connecting rural populations to the Internet via low-cost, high-speed wireless services.

Emergent Care Foundation builds, supplies, and staffs field trauma stations to provide life-saving treatment to populations residing hours away from hospitals or medical facilities.

Responsibilities:--Coordinated all sales activities including direct sales, channel sales, and partner relationships--Coordinated all customer service activities including technical support, training, refunds, and distribution of supplies to customers and partners--Established and executed all marketing activities--Negotiated all contracts Accomplishments:--Created the first Mobile Communications service in the medical community and spawned a multi-billion dollar industry--Built annual revenue run-rate from less than $30K to more than $47M in 9 years--Created formal relationships with most of the major players in the dental, vision, and dermatology industries, including a formal partnership with GE Capital--Sold the company to Summit Partners with a valuation of over $100M

Responsibilities:--Created and implemented corporate strategy as a member of the Executive Committee--Managed all Marketing Managers and Software Developers--Managed all channel and partner marketing activities globally--Managed all marketing, and product strategies for offices in the UK, Maryland, New York, Los Angeles, and Provo offices--Responsible for sales growth globally, including shared revenue responsibilities with the VP of Sales--Conducted comprehensive market analysis and competitive analysis--Managed product life cycle from beginning to end including P/L--Managed and coordinated product rollout process globally--Provided product training for Sales and all other departmentsAccomplishments:--Maintained revenue growth despite the major downturn in the economy--Helped recruit and support over 30 new channel partners in Europe and Asia--Successfully launched joint product offerings with Quantum, Compaq, and Dell--Coordinated the creation of the KeyStone Learning Library—a OEM solution with more than 960 hours of course ware—that was pivotal for our growth internationally--Coordinated the creation, production and promotion of 71 products in 2001--Accelerated product releases from less than one new product per month to more than 5.--Increased product quality, bringing the monthly product return rate to less than 6% from 15%

Responsibilities:--Managed the Storage and Enterprise Management SasaS offerings--Managed relationship with data centers and co-location facilities--Managed relationship with storage vendors, such as EMC, Sun, and MTI--Managed relationship with Computer Associates --Determined service offerings strategy and oversaw development toward that strategy--Conducted comprehensive market analysis and competitive analysis--Conducted customer and prospective customer research--Set pricing--Created all product messaging, positioning, collateral, sales and marketing campaign materials--Trained sales teamsAccomplishments:--Successfully launched first-of-their-kind Storage and Enterprise Management SaaS offerings with our hardware and software partners--Successfully managed relationships with storage vendors to determine marketing strategies and joint marketing initiatives--Successfully managed relationship with Computer Associates to accomplish effective service positioning and complementary sales strategies --More than doubled corporate revenue within the first 8 months

Responsibilities:--Managed the entire Novell-related line of products including High Availability and Backup products--Owned all aspects of Legato’s relationship with Novell including OEM product and revenue-generating joint activities--Identified, designed and proposed all demand creation and marketing programs--Produced sales kits and trained the sales and channel teams--Managed and trained the other Novell-related Product Managers--Created product road maps outlining development direction--Created a comprehensive market analysis documents--Created all product messaging, positioning, collateral, sales and marketing campaign materials--Created and executed product launch activitiesAccomplishments:--Released Novell Backup Service, Novell’s first server-less, LAN-less backup tool--Facilitated a very profitable global relationship between Novell and Legato--Created marketing/sales strategy for joint Novell/Legato product promotion--Released new versions of StandbyServer, SnapShotServer, and OFFSite Archive--Trained Legato and Novell sales and Sales Engineer teams globally--Created product positioning documents for Legato and Novell--Planned and executed 5 targeted events with Novell covering both regional and global venues--Trained a first-time Product Manager--Created global marketing/sales strategy for Legato product promotion

Responsibilities:--Managed the premier line of products, which represented over 70% of the company’s revenue--Established and maintained corporate relationships with strategic industry partners including US and European OEMs--Orchestrated corporate and market-related campaigns including global advertising, press tours, trade shows, sales guides, white papers, etc.--Directed the transition from a retail to an enterprise focus--Produced business cases for all new Manage products--Created product plans including positioning, pricing, licensing, competitive analysis, etc.--Created product requirements documents and coordinated development objectives--Coordinated global rollout activities--Trained company employees how to present, sell, and market our Manage productsAccomplishments:--Produced more than $8 million within the first year and a half of ServerMagic’s existence--Helped to define the corporate service provider strategy--Established corporate relationships with Novell, Compaq, Microsoft, IBM and others--Presented to professional organizations and customers in more than 17 countries--Participated in Novell training events for worldwide SE and Consulting Services--Was invited to be an instructor for Novell’s worldwide BrainShare events--Helped define PowerQuest’s 3-pronged Manage, Deploy, Protect enterprise strategy--Helped transition to an enterprise focus from a successful retail focus--Orchestrated the production, launch, and sales efforts for ServerMagic, a first of its kind server partitioning tool

Responsibilities:--Managed worldwide roll outs for all new products--Coordinated joint product roll out with partner companies including Novell and IBM--Coordinated worldwide marketing campaigns including campaigns in Europe, Asia, and Latin America--Produced all trade shows, seminars, labs, training and other corporate and regional events worldwide--Managed all production timelines--Created/Directed the graphic design of all printed and digital design materials--Produced and maintained the corporate image in all materials worldwideAccomplishments:--Helped build Vinca’s marketing team from the ground up--Successfully introduced six new software products to the market--Created and launched IBM Cluster Pack by Vinca, a 5-product bundle for IBM--Produced more than 200 events worldwide--Produced all printed and digital marketing materials