Lead marketing efforts for all company owned locations in the United States. Responsible for the beverage category - liquor, beer, wine and non-alcoholic beverages for Hooters of America. Lead a team of field marketing managers to execute local, regional and national promotions. Manage relationship and budgets with four promotional agency partners, executing media buys, in store and consumer digital/social promotions.

Responsible for leading the strategic brand marketing efforts for all concepts of Tappan Street Restaurant Group. Create and develop in store marketing and external advertising/communication. Responsibilities include purchasing and procurement of goods and services. Annually create media plans, and overseeing purchasing decisions for all concepts, across multiple markets. Develop strategic partnerships with youth organizations, collegiate marketing, and professional athletic teams and venues. Manage beverage portfolio program; beer, liquor and non-alcoholic. Create and execute programs (promotional/loyalty) to keep Taco Mac known as industry leader in the SE United States for adult beverages (beer/spirit), as well as create a point of difference for non alcoholic beverages.

Oversee the development and execution of national and regional programs with a portfolio of brands to ensure profitable growth.Set overall business plan and strategy for the Southeast US, integrating national brand platforms, creation of local retail programs and media plans. Detailed understanding of the Hispanic consumer, building programs and executing media related programs to reach this growing demographic group.Responsible for directing multi million dollar media buy with TV, radio, OOH, emerging digital media and special events in regional geography. Ability to activate media plan, local and national marketing calendars and collaborate with all factions to deliver integrated consumer message.Negotiate long-term strategic partnerships with professional sports teams (NFL, NBA, NHL, MLB) and arena’s/stadiums. Created custom promotional programs in market to activate partnership agreements.Manage relationship with four marketing agencies, overseeing creative development, production and integration with distributor network.

Led the Arby's Account Team by managing the largest franchisee, RTM Restaurant Group, representing one billion dollars in annual salesCo-managed a ten person cross-functional team (finance, operations and marketing) to meet and exceed customer expectations of a business partner.Aligned Company resources (both human and financial) to implement marketing and operational programs according to plan, schedule, and budgetExpanded the size and value of the beverage category, despite declining restaurant traffic, resulting in an incremental $3.36 million in annual revenueExecuted multiple customized national marketing initiatives that drove volume, profit, and customer satisfaction