My primary focus in this current role is building brand awareness and telling a coherent brand story with designs. I recently had an excellent opportunity to rename and rebrand the company.My goal is to establish Mezmo as an observability & opentelemetry innovator. In this congested market which fills with corporate hyperbole and unsatisfying investment in maintenance, we channel a higher motivation. To liberate clients' stacks, unite their teams, and elevate the scope of their business by providing a powerful product to modernize the stack with control, intelligence and focus. We want our audience, the data professionals, to be inspired, take a positive, proactive mentality, and focus on tomorrow's technology, no longer playing defense but playing to win.How do I achieve this goal? By delivering a coherent design language that challenges the status quo of design in the current technology industry and sets up measurable creative testing. I believe each creative content should tie in with data, from SEO, CTR, conversion, and bounce rate, to nurturing or retargeting campaigns at any stage of the customer journey.But most of all, I genuinely believe people are the most crucial element within any organization. By focusing on internal branding, I aim to contribute to and foster a culture of inclusion, authenticity, and belonging within Mezmo. In doing so, any Mezmarians can become brand ambassadors who know the brand and live the values.

• Responsible for art direction and graphics development on projects across media platforms• Create and update company and clients’ brand guideline• Create online advertising development for user acquisition, email marketing along with corresponding landing pages• Develop and prepare print-ready design for marketing and advertising, including but not limited to: marketing brochure, presentation diagrams, website diagrams, infographics, even signage and marketing collaterals• Responsible for evolving clients’ brand and growth marketing creative• Work closely with the executive team to prepare internal and external presentation and other event-related materials• Actively manage and art directing freelancers and vendors• Assist in the development of social media campaigns

“Simplicity carried to an extreme becomes elegance.” - Jon FranklinAs a full-service agency, we are experienced in branding and marketing design in both digital and traditional media for B2C and B2B companies. We specialize in art direction, identity development, concept development, brand & branding, social media marketing, growth marketing, production management, storytelling and Sangria making

Working closely with the internal science team to conceptualize, create, execute communication and education materials for Syneos clients. Projects include storyboards, e-learning module, e-magazine, logos, presentation, event materials and more.

Design and establish the Megastar brand through concepts and execution of marketing creative, such as online advertising, social media content, videos and mobile advertising. Manage and art directed freelancers and illustrators.

Work closely with the executive team to develop Iron.io brand, website, technical diagrams, online ads, whitepapers, event signages and marketing collaterals. Work closely with Director of Demand Gen to build and design email marketing campaign, nurture campaign, lead targeting, and paid and organic social media.

Work closely with the executive team to evolve the Zoosk brand through concept and execute creative for online advertising, Facebook, and mobile advertising.

Intwine Marketing is a boutique advertising and marketing agency specializing in the wine and spirits industries.

Art direction, graphic design development, print/online production, and social media development.Clients includes; Wells Fargo, Southwest Airlines, Asian Art Museum, Cathay Pacific Airlines, and more.