Bruce MacArthur is President and CEO of Tesera Systems. At Tesera, we make it easier for people, organizations and communities to find, use and share data and knowledge. Our vision is to realize the potential of people, data and technology by improving business and environmental outcomes. Our success is a reflection of our team’s culture which is based on trust, respect and sharing, as well our financial and operational performance.As company founder, Bruce is instrumental in guiding the development of Tesera’s innovative High Resolution Inventory Solutions (HRIS) product and cultivating its extensive client base.Tesera’s High Resolution Inventory Solutions delivers the most comprehensive, accurate and reliable high resolution forest inventory available in the marketplace.Bruce has 50+ years of experience in the forest sector helping organizations realize sustainability and manage the opportunities and risks associated with our changing environment and business markets. He brings a proven track record of successfully working with a diversity of sectors and partnerships, industry, all levels of government and First Nations, academia and NGOs. Bruce is an active supporter of sustainable, open source solutions and collaborative-based initiatives. He has a passion for engaging unconventional thinking and approaches to expand what is possible, and to enable those improvements. As President and CEO, Bruce leads by example - modeling and setting the company’s culture, values and behavior, including:* Leading the creation, communication and implementation of the organization's vision, mission and strategic direction.* Leadership that facilitates and supports the organization's growth, team and operations.* Identifying and securing opportunities that enhance client and shareholder value.Our team also contributes to the communities that empower and inspire us. As such, Bruce is actively involved in mentoring local business startups and technology leaders through a variety of organizations, including CETAC-WEST.